Report Summary

  • 73

    Performance

    Renders faster than
    83% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 72% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 97

    SEO

    Google-friendlier than
    91% of websites

clevermarketing.co.uk

Clever Marketing: Number One Digital Agency in the South East

Page Load Speed

6.7 sec in total

First Response

515 ms

Resources Loaded

5.2 sec

Page Rendered

930 ms

clevermarketing.co.uk screenshot

About Website

Click here to check amazing Clever Marketing content. Otherwise, check out these important facts you probably never knew about clevermarketing.co.uk

Clever Marketing is the number one digital agency in the South East. With offices in Hampshire, Surrey & Berkshire, SEO, PPC, web design...

Visit clevermarketing.co.uk

Key Findings

We analyzed Clevermarketing.co.uk page load time and found that the first response time was 515 ms and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

clevermarketing.co.uk performance score

73

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

44/100

10%

LCP (Largest Contentful Paint)

Value4.5 s

36/100

25%

SI (Speed Index)

Value5.4 s

57/100

10%

TBT (Total Blocking Time)

Value60 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.5 s

92/100

10%

Network Requests Diagram

clevermarketing.co.uk

515 ms

www.clevermarketing.co.uk

1013 ms

flyertech-website-pic2b.jpg

384 ms

our-work-agilab.webp

408 ms

our-work-adveco.webp

516 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 97% of them (66 requests) were addressed to the original Clevermarketing.co.uk, 1% (1 request) were made to and 1% (1 request) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (2.5 sec) belongs to the original domain Clevermarketing.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 369.3 kB (56%)

Content Size

656.7 kB

After Optimization

287.3 kB

In fact, the total size of Clevermarketing.co.uk main page is 656.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. HTML takes 463.0 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 369.1 kB

  • Original 463.0 kB
  • After minification 456.4 kB
  • After compression 93.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 369.1 kB or 80% of the original size.

Image Optimization

-0%

Potential reduce by 203 B

  • Original 193.7 kB
  • After minification 193.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Clever Marketing images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 28 (43%)

Requests Now

65

After Optimization

37

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Clever Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 29 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

clevermarketing.co.uk accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Best Practices

clevermarketing.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

clevermarketing.co.uk SEO score

97

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Clevermarketing.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Clevermarketing.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Clever Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: