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colgate.de screenshot

Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

colgate.de

Mundgesundheit und Zahnpflege | Colgate®

Page Load Speed

2.7 sec in total

First Response

108 ms

Resources Loaded

2 sec

Page Rendered

662 ms

colgate.de screenshot

About Website

Welcome to colgate.de homepage info - get ready to check Colgate best content for Germany right away, or after learning these important things about colgate.de

Erfahren Sie mehr über unsere Mundpflege Produkte oder informieren Sie sich über die Mundgesundheit in unserem Mundpflege Center.

Visit colgate.de

Key Findings

We analyzed Colgate.de page load time and found that the first response time was 108 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

colgate.de performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value9.4 s

1/100

25%

SI (Speed Index)

Value5.5 s

55/100

10%

TBT (Total Blocking Time)

Value810 ms

36/100

30%

CLS (Cumulative Layout Shift)

Value0.117

85/100

15%

TTI (Time to Interactive)

Value10.4 s

24/100

10%

Network Requests Diagram

colgate.de

108 ms

colgate.de

13 ms

www.colgate.de

70 ms

design.default.bootstrap.v0-0-1.css

318 ms

head.v0-0-1.js

49 ms

Our browser made a total of 80 requests to load all elements on the main page. We found that 79% of them (63 requests) were addressed to the original Colgate.de, 16% (13 requests) were made to Cloud.smile.colgatepalmolive.com and 3% (2 requests) were made to Image.smile.colgatepalmolive.com. The less responsive or slowest element that took the longest time to load (609 ms) relates to the external source Image.smile.colgatepalmolive.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 5.3 MB (77%)

Content Size

6.9 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Colgate.de main page is 6.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. CSS take 4.0 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 83.7 kB

  • Original 100.5 kB
  • After minification 92.2 kB
  • After compression 16.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 83.7 kB or 83% of the original size.

Image Optimization

-11%

Potential reduce by 96.9 kB

  • Original 858.8 kB
  • After minification 762.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Colgate needs image optimization as it can save up to 96.9 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-74%

Potential reduce by 1.5 MB

  • Original 2.0 MB
  • After minification 1.9 MB
  • After compression 504.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.5 MB or 74% of the original size.

CSS Optimization

-92%

Potential reduce by 3.7 MB

  • Original 4.0 MB
  • After minification 2.4 MB
  • After compression 318.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Colgate.de needs all CSS files to be minified and compressed as it can save up to 3.7 MB or 92% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (35%)

Requests Now

49

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Colgate. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

colgate.de

colgate.de

108 ms

colgate.de

colgate.de

13 ms

www.colgate.de

www.colgate.de

70 ms

design.default.bootstrap.v0-0-1.css

design.default.bootstrap.v0-0-1.css

318 ms

head.v0-0-1.js

head.v0-0-1.js

49 ms

notice

notice

86 ms

jquery.min.js

jquery.min.js

39 ms

utils.min.js

utils.min.js

77 ms

granite.min.js

granite.min.js

67 ms

jquery.min.js

jquery.min.js

107 ms

shared.min.js

shared.min.js

127 ms

underscore.min.js

underscore.min.js

98 ms

kernel.min.js

kernel.min.js

102 ms

design.default.bootstrap.v0-0-1.js

design.default.bootstrap.v0-0-1.js

144 ms

professional.svg

professional.svg

84 ms

contact.svg

contact.svg

81 ms

sign-up.svg

sign-up.svg

109 ms

location-pin.svg

location-pin.svg

108 ms

logo.png

logo.png

33 ms

wh-logo-global.png

wh-logo-global.png

33 ms

colgate-total-toothpaste-desktop.png

colgate-total-toothpaste-desktop.png

57 ms

colgate-toothpaste-max-white-ultra-desktop.png

colgate-toothpaste-max-white-ultra-desktop.png

58 ms

colgate-max-white-ultra-toothpaste.png

colgate-max-white-ultra-toothpaste.png

78 ms

toothbrush-de.png

toothbrush-de.png

79 ms

colgate-mouthwash.png

colgate-mouthwash.png

80 ms

colgate-overnight-whitening-pen-03.png

colgate-overnight-whitening-pen-03.png

78 ms

sustainability-image.png

sustainability-image.png

105 ms

graycurvefooter.png

graycurvefooter.png

105 ms

facebook.png

facebook.png

105 ms

twitter.png

twitter.png

104 ms

youtube.png

youtube.png

108 ms

token.json

token.json

176 ms

colgate-whitening-girls-smiling-with-products.png

colgate-whitening-girls-smiling-with-products.png

225 ms

open-sans-v18-latin_cyrillic-regular.woff

open-sans-v18-latin_cyrillic-regular.woff

132 ms

open-sans-v18-latin_cyrillic-600.woff

open-sans-v18-latin_cyrillic-600.woff

226 ms

open-sans-v18-latin_cyrillic-700.woff

open-sans-v18-latin_cyrillic-700.woff

136 ms

colgatereadycy_web-regular.woff

colgatereadycy_web-regular.woff

71 ms

colgate_ready_web-regular.woff

colgate_ready_web-regular.woff

132 ms

colgatereadycy_web-light.woff

colgatereadycy_web-light.woff

132 ms

colgate_ready_web-light.woff

colgate_ready_web-light.woff

133 ms

colgatereadycy_web-bold.woff

colgatereadycy_web-bold.woff

134 ms

colgate_ready_web-bold.woff

colgate_ready_web-bold.woff

133 ms

colgate_ready_web-bold_italic.woff

colgate_ready_web-bold_italic.woff

134 ms

colgate_ready_web-italic.woff

colgate_ready_web-italic.woff

134 ms

colgate_ready_web-light_italic.woff

colgate_ready_web-light_italic.woff

224 ms

ColgateRelaunchIcons.woff

ColgateRelaunchIcons.woff

135 ms

optic-white-desktop.png

optic-white-desktop.png

320 ms

ColgateReadyWeb-HeavyItalic.woff

ColgateReadyWeb-HeavyItalic.woff

198 ms

ColgateReadyWeb-Heavy.woff

ColgateReadyWeb-Heavy.woff

199 ms

crm_lite_lightbox_germany

crm_lite_lightbox_germany

509 ms

cplogo.png

cplogo.png

208 ms

MaterialIcons-Regular.woff

MaterialIcons-Regular.woff

111 ms

colgate-whitening-girls-smiling-with-products.png.rendition.1280.640.png

colgate-whitening-girls-smiling-with-products.png.rendition.1280.640.png

293 ms

optic-white-desktop.png.rendition.624.646.png

optic-white-desktop.png.rendition.624.646.png

294 ms

contexthub.segment.js

contexthub.segment.js

48 ms

logo.png.rendition.296.234.png

logo.png.rendition.296.234.png

243 ms

wh-logo-global.png.rendition.157.156.png

wh-logo-global.png.rendition.157.156.png

104 ms

colgate-total-toothpaste-desktop.png.rendition.544.340.png

colgate-total-toothpaste-desktop.png.rendition.544.340.png

127 ms

colgate-toothpaste-max-white-ultra-desktop.png.rendition.544.340.png

colgate-toothpaste-max-white-ultra-desktop.png.rendition.544.340.png

356 ms

colgate-max-white-ultra-toothpaste.png.rendition.297.297.png

colgate-max-white-ultra-toothpaste.png.rendition.297.297.png

227 ms

toothbrush-de.png.rendition.297.297.png

toothbrush-de.png.rendition.297.297.png

386 ms

colgate-mouthwash.png.rendition.297.297.png

colgate-mouthwash.png.rendition.297.297.png

436 ms

colgate-overnight-whitening-pen-03.png.rendition.297.297.png

colgate-overnight-whitening-pen-03.png.rendition.297.297.png

384 ms

sustainability-image.png.rendition.405.405.png

sustainability-image.png.rendition.405.405.png

324 ms

graycurvefooter.png.rendition.44.44.png

graycurvefooter.png.rendition.44.44.png

394 ms

8ef22027-ba99-46e3-a6b8-e7d4849e2237.jpg

8ef22027-ba99-46e3-a6b8-e7d4849e2237.jpg

336 ms

957594c3-3928-4607-949c-765ffc3c325f.png

957594c3-3928-4607-949c-765ffc3c325f.png

337 ms

main.js

main.js

133 ms

close.png

close.png

133 ms

e3a17802-11d4-46ed-9e6d-e9858655b442.png

e3a17802-11d4-46ed-9e6d-e9858655b442.png

609 ms

ColgateReadyBETA5-Regular.woff

ColgateReadyBETA5-Regular.woff

127 ms

ColgateReadyBETA5-Light.woff

ColgateReadyBETA5-Light.woff

125 ms

ColgateReadyBETA5-ExtraLight.woff

ColgateReadyBETA5-ExtraLight.woff

127 ms

ColgateReadyBETA5-Bold.woff

ColgateReadyBETA5-Bold.woff

122 ms

ColgateReadyBETA5-Heavy.woff

ColgateReadyBETA5-Heavy.woff

224 ms

ColgateReadyBETA5-HeavyItalic.woff

ColgateReadyBETA5-HeavyItalic.woff

108 ms

ColgateReadyBETA5-BoldItalic.woff

ColgateReadyBETA5-BoldItalic.woff

114 ms

ColgateReadyBETA5-Italic.woff

ColgateReadyBETA5-Italic.woff

106 ms

ColgateReadyBETA5-LightItalic.woff

ColgateReadyBETA5-LightItalic.woff

115 ms

ColgateReadyBETA5-ExtraLightItalic.woff

ColgateReadyBETA5-ExtraLightItalic.woff

116 ms

Accessibility Review

colgate.de accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

colgate.de best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

colgate.de SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Colgate.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Colgate.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

colgate.de

Open Graph data is detected on the main page of Colgate. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: