Report Summary

  • 70

    Performance

    Renders faster than
    81% of other websites

  • 48

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 50

    Best Practices

    More advanced features
    available than in
    18% of websites

  • 64

    SEO

    Google-friendlier than
    24% of websites

collaboratemarketing.com

Modern Marketing - Blog by Collaborate PR & Marketing

Page Load Speed

3 sec in total

First Response

196 ms

Resources Loaded

2.3 sec

Page Rendered

523 ms

collaboratemarketing.com screenshot

About Website

Welcome to collaboratemarketing.com homepage info - get ready to check Collaborate Marketing best content right away, or after learning these important things about collaboratemarketing.com

Modern marketing is a blog about the role of networked media and digital strategy in the world of marketing and communications.

Visit collaboratemarketing.com

Key Findings

We analyzed Collaboratemarketing.com page load time and found that the first response time was 196 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

collaboratemarketing.com performance score

70

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

13/100

10%

LCP (Largest Contentful Paint)

Value4.6 s

34/100

25%

SI (Speed Index)

Value4.6 s

70/100

10%

TBT (Total Blocking Time)

Value70 ms

99/100

30%

CLS (Cumulative Layout Shift)

Value0.026

100/100

15%

TTI (Time to Interactive)

Value4.7 s

80/100

10%

Network Requests Diagram

www.collaboratemarketing.com

196 ms

styles.css

214 ms

featherlight-gallery.css

75 ms

all.css

160 ms

flyouts-min.js

43 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 42% of them (16 requests) were addressed to the original Collaboratemarketing.com, 21% (8 requests) were made to Static.typepad.com and 11% (4 requests) were made to Cdn.rawgit.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Collaboratemarketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 56.7 kB (17%)

Content Size

329.5 kB

After Optimization

272.8 kB

In fact, the total size of Collaboratemarketing.com main page is 329.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 208.4 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 48.1 kB

  • Original 61.6 kB
  • After minification 55.6 kB
  • After compression 13.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.1 kB or 78% of the original size.

Image Optimization

-2%

Potential reduce by 5.0 kB

  • Original 208.4 kB
  • After minification 203.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Collaborate Marketing images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 332 B

  • Original 32.0 kB
  • After minification 32.0 kB
  • After compression 31.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-12%

Potential reduce by 3.3 kB

  • Original 27.5 kB
  • After minification 27.5 kB
  • After compression 24.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Collaboratemarketing.com needs all CSS files to be minified and compressed as it can save up to 3.3 kB or 12% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (28%)

Requests Now

29

After Optimization

21

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Collaborate Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

collaboratemarketing.com accessibility score

48

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

collaboratemarketing.com best practices score

50

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

collaboratemarketing.com SEO score

64

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Collaboratemarketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Collaboratemarketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Collaborate Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: