Tools & Wizards About Us
collateral.co.in screenshot

Report Summary

  • 37

    Performance

    Renders faster than
    56% of other websites

  • 56

    Accessibility

    Visual factors better than
    that of 24% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

collateral.co.in

Collateral Advertising Agency Mumbai | Brand Marketing, Retail Ad, Creative Design & Branding Agency

Page Load Speed

7 sec in total

First Response

666 ms

Resources Loaded

5.3 sec

Page Rendered

979 ms

collateral.co.in screenshot

About Website

Welcome to collateral.co.in homepage info - get ready to check Collateral best content for India right away, or after learning these important things about collateral.co.in

Collateral the storytellers is a full service advertising agency based in Mumbai. We are a strategy-based design agency – we plan, we design and we execute. Reach us at reachus@collateral.co.in or Cal...

Visit collateral.co.in

Key Findings

We analyzed Collateral.co.in page load time and found that the first response time was 666 ms and then it took 6.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

collateral.co.in performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

20/100

10%

LCP (Largest Contentful Paint)

Value15.7 s

0/100

25%

SI (Speed Index)

Value8.5 s

18/100

10%

TBT (Total Blocking Time)

Value270 ms

82/100

30%

CLS (Cumulative Layout Shift)

Value0.279

43/100

15%

TTI (Time to Interactive)

Value10.5 s

23/100

10%

Network Requests Diagram

collateral.co.in

666 ms

collateral.co.in

949 ms

reset.css

225 ms

bootstrap.min.css

453 ms

bootstrap.css

645 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 81% of them (60 requests) were addressed to the original Collateral.co.in, 5% (4 requests) were made to Fonts.gstatic.com and 3% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain Collateral.co.in.

Page Optimization Overview & Recommendations

Page size can be reduced by 85.7 kB (4%)

Content Size

2.1 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Collateral.co.in main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 48.8 kB

  • Original 61.3 kB
  • After minification 56.3 kB
  • After compression 12.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.8 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 16.4 kB

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Collateral images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 4.1 kB

  • Original 209.6 kB
  • After minification 209.5 kB
  • After compression 205.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-27%

Potential reduce by 16.4 kB

  • Original 61.2 kB
  • After minification 58.3 kB
  • After compression 44.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Collateral.co.in needs all CSS files to be minified and compressed as it can save up to 16.4 kB or 27% of the original size.

Requests Breakdown

Number of requests can be reduced by 28 (43%)

Requests Now

65

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Collateral. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

collateral.co.in

collateral.co.in

666 ms

collateral.co.in

collateral.co.in

949 ms

reset.css

reset.css

225 ms

bootstrap.min.css

bootstrap.min.css

453 ms

bootstrap.css

bootstrap.css

645 ms

font-awesome.min.css

font-awesome.min.css

645 ms

style.css

style.css

871 ms

et-line-font.css

et-line-font.css

652 ms

owl.carousel.css

owl.carousel.css

672 ms

owl.transitions.css

owl.transitions.css

675 ms

lightbox.min.css

lightbox.min.css

858 ms

smoothproducts.css

smoothproducts.css

860 ms

animate.css

animate.css

876 ms

settings.css

settings.css

899 ms

css

css

43 ms

css

css

60 ms

jquery.js

jquery.js

1129 ms

js

js

65 ms

font-awesome.min.css

font-awesome.min.css

34 ms

plugins.js

plugins.js

1308 ms

index.js

index.js

1073 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

1326 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

1362 ms

scripts.js

scripts.js

1121 ms

jquery.1.js

jquery.1.js

1518 ms

bootstrap.js

bootstrap.js

1373 ms

animations.js

animations.js

1372 ms

html5shiv.js

html5shiv.js

1536 ms

respond.js

respond.js

1537 ms

conversion.js

conversion.js

98 ms

gtm.js

gtm.js

121 ms

logo.png

logo.png

570 ms

202310161141415734.jpg

202310161141415734.jpg

2316 ms

202405061116096820.jpg

202405061116096820.jpg

1162 ms

timer.png

timer.png

708 ms

border.png

border.png

716 ms

201510051212293867.jpg

201510051212293867.jpg

787 ms

201510051215157238.jpg

201510051215157238.jpg

801 ms

201802280722534883.jpg

201802280722534883.jpg

926 ms

201802280722344909.jpg

201802280722344909.jpg

941 ms

201802281227122301.jpg

201802281227122301.jpg

1003 ms

201802281223488944.jpg

201802281223488944.jpg

1017 ms

services%202.jpg

services%202.jpg

1147 ms

services%201.jpg

services%201.jpg

1389 ms

202309291119442106.jpg

202309291119442106.jpg

1860 ms

202309250932187659.jpg

202309250932187659.jpg

1875 ms

202309201128571507.jpg

202309201128571507.jpg

1806 ms

fb.png

fb.png

1385 ms

twit.png

twit.png

1609 ms

linkdin.png

linkdin.png

1612 ms

youtube.png

youtube.png

1834 ms

google.png

google.png

1838 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

86 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

115 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQ.ttf

81 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVsEpbCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVsEpbCIPrQ.ttf

82 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

69 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

676 ms

31 ms

125 ms

loader.gif

loader.gif

1545 ms

Audi-1.png

Audi-1.png

1582 ms

tata_motors.png

tata_motors.png

1586 ms

Logo-1.png

Logo-1.png

1600 ms

VW%20FINANCE%20Logo-1.png

VW%20FINANCE%20Logo-1.png

1614 ms

J&J-1.png

J&J-1.png

1764 ms

Phillips-1.png

Phillips-1.png

1812 ms

Air%20Asia-1.png

Air%20Asia-1.png

1815 ms

404.html

404.html

1825 ms

404.html

404.html

1836 ms

404.html

404.html

1982 ms

36 ms

404.html

404.html

1941 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1310 ms

Accessibility Review

collateral.co.in accessibility score

56

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

collateral.co.in best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

collateral.co.in SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Collateral.co.in can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Collateral.co.in main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

collateral.co.in

Open Graph description is not detected on the main page of Collateral. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: