Tools & Wizards About Us
columbiasportswear.com.au screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 69

    SEO

    Google-friendlier than
    28% of websites

columbiasportswear.com.au

Hiking Clothing, Footwear & Outerwear | Columbia Sportswear®

Page Load Speed

8.1 sec in total

First Response

459 ms

Resources Loaded

7.1 sec

Page Rendered

492 ms

columbiasportswear.com.au screenshot

About Website

Visit columbiasportswear.com.au now to see the best up-to-date Columbia Sportswear content for Australia and also check out these interesting facts you probably never knew about columbiasportswear.com.au

Innovators of outdoor clothing and footwear- industry leaders in warm fleece, lightweight shirts and sun protective layers. Stay comfortable in the outdoors while trekking, hiking and travel.

Visit columbiasportswear.com.au

Key Findings

We analyzed Columbiasportswear.com.au page load time and found that the first response time was 459 ms and then it took 7.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

columbiasportswear.com.au performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.4 s

1/100

10%

LCP (Largest Contentful Paint)

Value10.3 s

0/100

25%

SI (Speed Index)

Value14.5 s

1/100

10%

TBT (Total Blocking Time)

Value740 ms

40/100

30%

CLS (Cumulative Layout Shift)

Value0.577

12/100

15%

TTI (Time to Interactive)

Value20.7 s

2/100

10%

Network Requests Diagram

columbiasportswear.com.au

459 ms

www.columbiasportswear.com.au

2978 ms

css

68 ms

font-awesome.css

170 ms

slick.css

202 ms

Our browser made a total of 143 requests to load all elements on the main page. We found that 26% of them (37 requests) were addressed to the original Columbiasportswear.com.au, 32% (46 requests) were made to Amscolumbia-5857.kxcdn.com and 26% (37 requests) were made to Columbiaau-5857.kxcdn.com. The less responsive or slowest element that took the longest time to load (3 sec) belongs to the original domain Columbiasportswear.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 423.9 kB (8%)

Content Size

5.6 MB

After Optimization

5.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Columbiasportswear.com.au main page is 5.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.9 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 247.3 kB

  • Original 270.5 kB
  • After minification 221.5 kB
  • After compression 23.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 49.0 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 247.3 kB or 91% of the original size.

Image Optimization

-1%

Potential reduce by 30.1 kB

  • Original 4.9 MB
  • After minification 4.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Columbia Sportswear images are well optimized though.

JavaScript Optimization

-22%

Potential reduce by 68.2 kB

  • Original 312.0 kB
  • After minification 311.9 kB
  • After compression 243.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 68.2 kB or 22% of the original size.

CSS Optimization

-50%

Potential reduce by 78.4 kB

  • Original 155.9 kB
  • After minification 139.4 kB
  • After compression 77.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Columbiasportswear.com.au needs all CSS files to be minified and compressed as it can save up to 78.4 kB or 50% of the original size.

Requests Breakdown

Number of requests can be reduced by 42 (31%)

Requests Now

135

After Optimization

93

  • Images
  • JavaScript
  • CSS

The browser has sent 135 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Columbia Sportswear. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

columbiasportswear.com.au

columbiasportswear.com.au

459 ms

www.columbiasportswear.com.au

www.columbiasportswear.com.au

2978 ms

css

css

68 ms

font-awesome.css

font-awesome.css

170 ms

slick.css

slick.css

202 ms

magnific-popup.css

magnific-popup.css

234 ms

select2.css

select2.css

294 ms

awemenu.css

awemenu.css

297 ms

main.css

main.css

639 ms

col.css

col.css

853 ms

slim-10_7.css

slim-10_7.css

49 ms

bootstrap-slider.min.css

bootstrap-slider.min.css

64 ms

lightbox.css

lightbox.css

874 ms

jquery-1.12.0.min.js

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1089 ms

swiper-bundle.min.css

swiper-bundle.min.css

48 ms

swiper-bundle.min.js

swiper-bundle.min.js

66 ms

modernizr-2.8.3.min.js

modernizr-2.8.3.min.js

879 ms

fastclick.js

fastclick.js

880 ms

jquery-ui.min.js

jquery-ui.min.js

1300 ms

bootstrap.min.js

bootstrap.min.js

79 ms

bootstrap-slider.min.js

bootstrap-slider.min.js

78 ms

awemenu.min.js

awemenu.min.js

1064 ms

jquery.fittext.js

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1085 ms

masonry.pkgd.min.js

masonry.pkgd.min.js

1122 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

1122 ms

isotope.pkgd.min.js

isotope.pkgd.min.js

1275 ms

slick.min.js

slick.min.js

1297 ms

jquery.countdown.min.js

jquery.countdown.min.js

1319 ms

jquery.hoverdir.js

jquery.hoverdir.js

1319 ms

select2.min.js

select2.min.js

1512 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

1487 ms

main.js

main.js

1507 ms

lightbox.min.js

lightbox.min.js

1509 ms

cc-js.js

cc-js.js

1510 ms

columbiasportswear.com.au_e6f2e3f626bd02ac4d38edabba54b127.js

columbiasportswear.com.au_e6f2e3f626bd02ac4d38edabba54b127.js

130 ms

klaviyo.js

klaviyo.js

88 ms

fs.embed.v2.5.js

fs.embed.v2.5.js

91 ms

klaviyo_subscribe.js

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83 ms

api.min.js

api.min.js

15 ms

salvattore.min.js

salvattore.min.js

1307 ms

gtm.js

gtm.js

53 ms

close.png

close.png

586 ms

loading.gif

loading.gif

609 ms

prev.png

prev.png

608 ms

next.png

next.png

608 ms

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fb7dd9cfa40756c3585ccfcb4.js

170 ms

cartstack_utility.js

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42 ms

columbia-sportswear-250-50.svg

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42 ms

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204 ms

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43 ms

Omni-Max_Hero-Banners_768px.jpg

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169 ms

builtforher_1300.jpg

builtforher_1300.jpg

152 ms

builtforher_768.jpg

builtforher_768.jpg

152 ms

winter_sale.png

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144 ms

category-1-new-arrivals.jpg

category-1-new-arrivals.jpg

215 ms

category-4-winter-boots.jpg

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224 ms

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167 ms

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286 ms

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216 ms

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204 ms

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436 ms

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438 ms

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438 ms

col_fleece_warm_1280.jpg

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502 ms

col_fleece_warm_768.jpg

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474 ms

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499 ms

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501 ms

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471 ms

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472 ms

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502 ms

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533 ms

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504 ms

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227 ms

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469 ms

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470 ms

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721 ms

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864 ms

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2113 ms

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2374 ms

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1072 ms

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592 ms

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1254 ms

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82 ms

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303 ms

Accessibility Review

columbiasportswear.com.au accessibility score

74

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

[aria-*] attributes do not have valid values

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

columbiasportswear.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

columbiasportswear.com.au SEO score

69

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UNKNOWN

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Columbiasportswear.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Columbiasportswear.com.au main page’s claimed encoding is unknown. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

columbiasportswear.com.au

Open Graph description is not detected on the main page of Columbia Sportswear. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: