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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

Page Load Speed

13.3 sec in total

First Response

6.1 sec

Resources Loaded

7 sec

Page Rendered

164 ms

coolice.com.au screenshot

About Website

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Key Findings

We analyzed Coolice.com.au page load time and found that the first response time was 6.1 sec and then it took 7.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

coolice.com.au performance score

0

Network Requests Diagram

coolice.com.au

6065 ms

styles.css

269 ms

topleft.gif

482 ms

ice_sm.gif

484 ms

topbg-left.gif

494 ms

Our browser made a total of 14 requests to load all elements on the main page. We found that all of those requests were addressed to Coolice.com.au and no external sources were called. The less responsive or slowest element that took the longest time to load (6.1 sec) belongs to the original domain Coolice.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 9.4 kB (19%)

Content Size

48.5 kB

After Optimization

39.1 kB

  • HTML
  • Images
  • CSS

In fact, the total size of Coolice.com.au main page is 48.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. Images take 35.6 kB which makes up the majority of the site volume.

HTML Optimization

-66%

Potential reduce by 7.3 kB

  • Original 11.1 kB
  • After minification 9.3 kB
  • After compression 3.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.8 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 7.3 kB or 66% of the original size.

Image Optimization

-2%

Potential reduce by 727 B

  • Original 35.6 kB
  • After minification 34.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Coolice images are well optimized though.

CSS Optimization

-79%

Potential reduce by 1.4 kB

  • Original 1.8 kB
  • After minification 1.5 kB
  • After compression 380 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Coolice.com.au needs all CSS files to be minified and compressed as it can save up to 1.4 kB or 79% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

13

After Optimization

13

  • Images
  • CSS

The browser has sent 13 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Coolice. According to our analytics all requests are already optimized.

Network Requests Diagram

coolice.com.au

coolice.com.au

6065 ms

styles.css

styles.css

269 ms

topleft.gif

topleft.gif

482 ms

ice_sm.gif

ice_sm.gif

484 ms

topbg-left.gif

topbg-left.gif

494 ms

topbg.gif

topbg.gif

494 ms

InfoComm%20Home.jpg

InfoComm%20Home.jpg

745 ms

home_button.gif

home_button.gif

529 ms

contact_button.gif

contact_button.gif

733 ms

square-path.jpg

square-path.jpg

727 ms

square-mouse.jpg

square-mouse.jpg

737 ms

Posiflex_PST7050.jpg

Posiflex_PST7050.jpg

739 ms

bottombg-left.gif

bottombg-left.gif

789 ms

bottombg.gif

bottombg.gif

969 ms

SEO Factors

coolice.com.au SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    WINDOWS-1252

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Coolice.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Coolice.com.au main page’s claimed encoding is windows-1252. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

coolice.com.au

Open Graph description is not detected on the main page of Coolice. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: