Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 66

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

marketingplus.cerved.com

Atoka: piattaforma di Lead Generation Marketing B2B | Cerved

Page Load Speed

6.9 sec in total

First Response

360 ms

Resources Loaded

5.4 sec

Page Rendered

1.1 sec

marketingplus.cerved.com screenshot

About Website

Welcome to marketingplus.cerved.com homepage info - get ready to check Marketing Plus Cerved best content for Italy right away, or after learning these important things about marketingplus.cerved.com

Mettiamo a tua disposizione Atoka, la piattaforma di Lead Generation Marketing B2B. Scopri perché è fondamentale per il tuo business.

Visit marketingplus.cerved.com

Key Findings

We analyzed Marketingplus.cerved.com page load time and found that the first response time was 360 ms and then it took 6.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

marketingplus.cerved.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.7 s

2/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

6/100

25%

SI (Speed Index)

Value8.8 s

16/100

10%

TBT (Total Blocking Time)

Value1,160 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value16.8 s

5/100

10%

Network Requests Diagram

marketingplus.cerved.com

360 ms

550 ms

1016 ms

iubenda_cs.js

185 ms

style.min.css

255 ms

Our browser made a total of 67 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Marketingplus.cerved.com, 31% (21 requests) were made to Cerved.com and 15% (10 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Cervedapps.containers.piwik.pro.

Page Optimization Overview & Recommendations

Page size can be reduced by 421.9 kB (45%)

Content Size

939.5 kB

After Optimization

517.6 kB

In fact, the total size of Marketingplus.cerved.com main page is 939.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. CSS take 439.6 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 81.0 kB

  • Original 103.1 kB
  • After minification 95.2 kB
  • After compression 22.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 81.0 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 259.6 kB
  • After minification 259.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Plus Cerved images are well optimized though.

JavaScript Optimization

-21%

Potential reduce by 29.1 kB

  • Original 137.2 kB
  • After minification 137.2 kB
  • After compression 108.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 29.1 kB or 21% of the original size.

CSS Optimization

-71%

Potential reduce by 311.8 kB

  • Original 439.6 kB
  • After minification 439.4 kB
  • After compression 127.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketingplus.cerved.com needs all CSS files to be minified and compressed as it can save up to 311.8 kB or 71% of the original size.

Requests Breakdown

Number of requests can be reduced by 43 (80%)

Requests Now

54

After Optimization

11

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Plus Cerved. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 39 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

marketingplus.cerved.com accessibility score

66

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

marketingplus.cerved.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

marketingplus.cerved.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    IT

  • Language Claimed

    IT

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingplus.cerved.com can be misinterpreted by Google and other search engines. Our service has detected that Italian is used on the page, and it matches the claimed language. Our system also found out that Marketingplus.cerved.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Marketing Plus Cerved. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: