Tools & Wizards About Us
apply.dealdirectfinancial.co.uk screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    42% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

apply.dealdirectfinancial.co.uk

Compare Mortgage & Loan Deals online now | Deal Direct

Page Load Speed

3.7 sec in total

First Response

28 ms

Resources Loaded

3.4 sec

Page Rendered

350 ms

apply.dealdirectfinancial.co.uk screenshot

About Website

Visit apply.dealdirectfinancial.co.uk now to see the best up-to-date Apply Deal Direct Financial content for United Kingdom and also check out these interesting facts you probably never knew about apply.dealdirectfinancial.co.uk

Find your best mortgage deal from the UK market online now. Our hassle free online service makes it fast and simple.

Visit apply.dealdirectfinancial.co.uk

Key Findings

We analyzed Apply.dealdirectfinancial.co.uk page load time and found that the first response time was 28 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

apply.dealdirectfinancial.co.uk performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

29/100

10%

LCP (Largest Contentful Paint)

Value10.4 s

0/100

25%

SI (Speed Index)

Value8.9 s

15/100

10%

TBT (Total Blocking Time)

Value1,160 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0.151

76/100

15%

TTI (Time to Interactive)

Value15.4 s

7/100

10%

Network Requests Diagram

apply.dealdirectfinancial.co.uk

28 ms

apply.dealdirectfinancial.co.uk

1476 ms

gcm.min.js

36 ms

script.js

70 ms

style.min.css

373 ms

Our browser made a total of 62 requests to load all elements on the main page. We found that 77% of them (48 requests) were addressed to the original Apply.dealdirectfinancial.co.uk, 6% (4 requests) were made to Cdnjs.cloudflare.com and 3% (2 requests) were made to Cdn.jsdelivr.net. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Apply.dealdirectfinancial.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 117.1 kB (18%)

Content Size

666.1 kB

After Optimization

549.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Apply.dealdirectfinancial.co.uk main page is 666.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 258.8 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 50.9 kB

  • Original 68.0 kB
  • After minification 67.9 kB
  • After compression 17.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.9 kB or 75% of the original size.

Image Optimization

-6%

Potential reduce by 16.8 kB

  • Original 258.8 kB
  • After minification 242.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Apply Deal Direct Financial images are well optimized though.

JavaScript Optimization

-6%

Potential reduce by 13.3 kB

  • Original 237.4 kB
  • After minification 237.4 kB
  • After compression 224.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-35%

Potential reduce by 36.1 kB

  • Original 102.0 kB
  • After minification 78.0 kB
  • After compression 65.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Apply.dealdirectfinancial.co.uk needs all CSS files to be minified and compressed as it can save up to 36.1 kB or 35% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (69%)

Requests Now

59

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 59 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Apply Deal Direct Financial. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

apply.dealdirectfinancial.co.uk

apply.dealdirectfinancial.co.uk

28 ms

apply.dealdirectfinancial.co.uk

apply.dealdirectfinancial.co.uk

1476 ms

gcm.min.js

gcm.min.js

36 ms

script.js

script.js

70 ms

style.min.css

style.min.css

373 ms

style.css

style.css

408 ms

js_composer.min.css

js_composer.min.css

577 ms

jquery.js

jquery.js

51 ms

jquery.bind-first-0.2.3.min.js

jquery.bind-first-0.2.3.min.js

51 ms

js.cookie-2.1.3.min.js

js.cookie-2.1.3.min.js

59 ms

public.js

public.js

65 ms

js

js

123 ms

everflow.js

everflow.js

123 ms

ppc-multistage.css

ppc-multistage.css

406 ms

jquery-ui-1.8.23.custom.css

jquery-ui-1.8.23.custom.css

426 ms

validationEngine.jquery.css

validationEngine.jquery.css

418 ms

easy-autocomplete.min.css

easy-autocomplete.min.css

698 ms

easy-autocomplete.themes.css

easy-autocomplete.themes.css

764 ms

jquery.fancybox.min.css

jquery.fancybox.min.css

57 ms

select2.min.css

select2.min.css

119 ms

select2-bootstrap.min.css

select2-bootstrap.min.css

123 ms

wp-embed.min.js

wp-embed.min.js

421 ms

js_composer_front.min.js

js_composer_front.min.js

426 ms

webfont.js

webfont.js

56 ms

jquery-1.12.4.min.js

jquery-1.12.4.min.js

55 ms

jquery.touchSwipe.min.js

jquery.touchSwipe.min.js

434 ms

jquery-ui.min.js

jquery-ui.min.js

656 ms

jquery.ui.touch-punch.min.js

jquery.ui.touch-punch.min.js

435 ms

jquery.scrollTo.min.js

jquery.scrollTo.min.js

456 ms

jquery.qtip-1.0.0-rc3.min.js

jquery.qtip-1.0.0-rc3.min.js

450 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

61 ms

jquery.validationEngine-en.js

jquery.validationEngine-en.js

465 ms

jquery.validationEngine-2.6.2.js

jquery.validationEngine-2.6.2.js

470 ms

jquery.easy-autocomplete.min.js

jquery.easy-autocomplete.min.js

477 ms

jquery.filter_input.min.js

jquery.filter_input.min.js

484 ms

jquery.formatCurrency-1.4.0.min.js

jquery.formatCurrency-1.4.0.min.js

487 ms

jquery.disable-autofill.js

jquery.disable-autofill.js

498 ms

html-form-input-mask.js

html-form-input-mask.js

497 ms

outbound.min.js

outbound.min.js

521 ms

lodash.min.js

lodash.min.js

131 ms

select2.min.js

select2.min.js

152 ms

ppc-multistage-app.js

ppc-multistage-app.js

509 ms

other-validations.js

other-validations.js

529 ms

log

log

426 ms

css

css

49 ms

css

css

21 ms

ppc-logo.png

ppc-logo.png

560 ms

click-to-call.png

click-to-call.png

122 ms

user-log-in.png

user-log-in.png

560 ms

seperators.png

seperators.png

558 ms

pagebg.jpg

pagebg.jpg

559 ms

wht-arrow.png

wht-arrow.png

558 ms

loading.gif

loading.gif

560 ms

ltv-abandonment.png

ltv-abandonment.png

741 ms

ppc-sec-loan-iq-non-homeowner.png

ppc-sec-loan-iq-non-homeowner.png

691 ms

livehelp.png

livehelp.png

725 ms

mortgage-calculator.jpg

mortgage-calculator.jpg

560 ms

checkboxes.png

checkboxes.png

757 ms

5-star-trustpilot.png

5-star-trustpilot.png

838 ms

badge_tp.png

badge_tp.png

853 ms

badge_tp2.png

badge_tp2.png

1053 ms

badge_tp3.png

badge_tp3.png

1078 ms

Accessibility Review

apply.dealdirectfinancial.co.uk accessibility score

74

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

apply.dealdirectfinancial.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

apply.dealdirectfinancial.co.uk SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Apply.dealdirectfinancial.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Apply.dealdirectfinancial.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

apply.dealdirectfinancial.co.uk

Open Graph data is detected on the main page of Apply Deal Direct Financial. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: