31.9 sec in total
301 ms
23.7 sec
7.9 sec
Click here to check amazing Dealer content for United States. Otherwise, check out these important facts you probably never knew about dealer.com
Dealer.com offers the best in Automotive marketing and operations tools, support, and services: Advertising, Websites, Inventory, SEO for car dealerships.
Visit dealer.comWe analyzed Dealer.com page load time and found that the first response time was 301 ms and then it took 31.6 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.
dealer.com performance score
name
value
score
weighting
Value4.8 s
11/100
10%
Value12.9 s
0/100
25%
Value8.2 s
20/100
10%
Value6,270 ms
0/100
30%
Value0.002
100/100
15%
Value22.9 s
1/100
10%
301 ms
330 ms
336 ms
92 ms
93 ms
Our browser made a total of 82 requests to load all elements on the main page. We found that 45% of them (37 requests) were addressed to the original Dealer.com, 5% (4 requests) were made to Play.vidyard.com and 4% (3 requests) were made to Nexus.ensighten.com. The less responsive or slowest element that took the longest time to load (4.5 sec) relates to the external source Script.hotjar.com.
Page size can be reduced by 681.2 kB (26%)
2.7 MB
2.0 MB
In fact, the total size of Dealer.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.9 MB which makes up the majority of the site volume.
Potential reduce by 34.8 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 34.8 kB or 75% of the original size.
Potential reduce by 190.6 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Dealer images are well optimized though.
Potential reduce by 424.0 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 424.0 kB or 63% of the original size.
Potential reduce by 31.8 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Dealer.com needs all CSS files to be minified and compressed as it can save up to 31.8 kB or 80% of the original size.
Number of requests can be reduced by 50 (74%)
68
18
The browser has sent 68 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dealer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.
dealer.com
301 ms
www.dealer.com
330 ms
modernizr-2.5.3.min.js
336 ms
admin_icon.css
92 ms
MyFontsWebfontsKit.css
93 ms
styles.css
93 ms
prettyPhoto.css
708 ms
js_composer.min.css
163 ms
bootstrap.css
333 ms
bootstrap-responsive-1080.css
333 ms
app.css
706 ms
ddc.css
952 ms
jquery.prettyPhoto.js
951 ms
api.min.js
988 ms
bootstrap.min.js
936 ms
main.js
925 ms
Bootstrap.js
2856 ms
animate.min.css
906 ms
scripts.js
904 ms
jquery.cookie.js
969 ms
jquery.prettyPhoto.js
967 ms
wp-embed.min.js
941 ms
js_composer_front.min.js
2809 ms
waypoints.min.js
2807 ms
conversion.js
2807 ms
T9GjZb8Y2CSNiaWoY7H2kX.js
2796 ms
87YXrBacGPkrDFbe23wdKm.js
928 ms
jquery-1.7.2.min.js
311 ms
oct.js
3605 ms
wp-emoji-release.min.js
1875 ms
30c19e
1763 ms
analytics.js
1127 ms
j.php
1037 ms
fbevents.js
1036 ms
search.png
730 ms
cox-brand-logo.png
481 ms
T9GjZb8Y2CSNiaWoY7H2kX.jpg
225 ms
87YXrBacGPkrDFbe23wdKm.jpg
225 ms
ddc.png
226 ms
dealer-digital-retailing.png
244 ms
DealerDataViewAugust.png
244 ms
rother.jpg
243 ms
nGauge-whitepaper.png
548 ms
ddc-social-icons.png
239 ms
css.php
504 ms
401d4d17-d77c-40fd-a6ad-f46c304dc5ad.gif
564 ms
74d0d6c1d6b7503362e337.jpg
563 ms
cox-brand-logo.png
562 ms
serverComponent.php
639 ms
collect
599 ms
145788295808709
75 ms
v.gif
75 ms
ddbd7838e861fdec18e6051f61a7fdd0.js
558 ms
collect
699 ms
30C19E_0_0.woff
608 ms
glyphicons-halflings-regular.woff
574 ms
797 ms
ga-audiences
915 ms
iframe
442 ms
226 ms
iframe
121 ms
860 ms
adsct
680 ms
aquant.js
397 ms
hotjar-409385.js
283 ms
insight.min.js
3216 ms
rubicon
1879 ms
1747 ms
pixel;r=900111652;a=p-p_hWJDQc8MAt-;labels=_fp.event.Homepage;rf=3;fpan=1;fpa=P0-1737532936-1504626487208;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1504626487208;tzo=-180;ref=;url=http%3A%2F%2Fwww.dealer.com%2F;ogl=locale.en_US%2Ctype.website%2Ctitle.Dealer%252Ecom%2Cdescription.Dealer%252Ecom%20is%20the%20leading%20automotive%20digital%20marketing%20solution%252C%20connecting%20best%2Curl.http%3A%2F%2Fwww%252Edealer%252Ecom%2F%2Csite_name.Dealer%252Ecom%2Cimage.http%3A%2F%2Fwww%252Edealer%252Ecom%2Fassets%2Fddc_globe27%252Epng%2Cimage.http%3A%2F%2Fwww%252Edealer%252Ecom%2Fassets%2FDealerDotCom-1%252Epng%2Cimage%3Awidth.1024%2Cimage%3Aheight.640
2304 ms
modules-f524bccd859bfc7e394e1123f7f90405.js
4501 ms
rcj-99d43ead6bdf30da8ed5ffcb4f17100c.html
4333 ms
rum
1366 ms
src=5754906;type=invmedia;cat=4pojzkdh;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;ord=1
4063 ms
rum
2158 ms
anchor-link.svg
1571 ms
adsct
1879 ms
elqCfg.min.js
881 ms
svrGP
550 ms
visit-data
683 ms
svrGP.aspx
223 ms
visit-data
215 ms
17 ms
dealer.com accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
dealer.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Displays images with incorrect aspect ratio
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Missing source maps for large first-party JavaScript
dealer.com SEO score
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Dealer.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Dealer.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
dealer.com
Open Graph data is detected on the main page of Dealer. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: