Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

debeers.co.uk

Diamond Jewellery | Luxury Jewellery | De Beers UK

Page Load Speed

3.8 sec in total

First Response

1.1 sec

Resources Loaded

2.5 sec

Page Rendered

192 ms

debeers.co.uk screenshot

About Website

Click here to check amazing De Beers content for United Kingdom. Otherwise, check out these important facts you probably never knew about debeers.co.uk

De Beers is known for creating the finest diamond jewellery. Discover our iconic engagement and wedding rings, diamond earrings and other luxury jewellery.

Visit debeers.co.uk

Key Findings

We analyzed Debeers.co.uk page load time and found that the first response time was 1.1 sec and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

debeers.co.uk performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value12.7 s

0/100

25%

SI (Speed Index)

Value13.0 s

2/100

10%

TBT (Total Blocking Time)

Value1,840 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0.163

72/100

15%

TTI (Time to Interactive)

Value16.2 s

5/100

10%

Network Requests Diagram

www.debeers.co.uk

1112 ms

e864a6fdefab7ad7b22846be2cbc165d.js

37 ms

bacd57d2e2d1d0cc73fb56a28b1505cf.css

16 ms

6dc5a3f82a773141d9d103e38375ef40.js

5 ms

analytics.js

84 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 30% of them (21 requests) were addressed to the original Debeers.co.uk, 6% (4 requests) were made to P.rfihub.com and 4% (3 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Debeers.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (48%)

Content Size

2.2 MB

After Optimization

1.2 MB

In fact, the total size of Debeers.co.uk main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 990.1 kB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 40.0 kB

  • Original 52.6 kB
  • After minification 46.0 kB
  • After compression 12.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.6 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.0 kB or 76% of the original size.

Image Optimization

-10%

Potential reduce by 99.1 kB

  • Original 990.1 kB
  • After minification 890.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. De Beers images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 602.2 kB

  • Original 821.0 kB
  • After minification 691.9 kB
  • After compression 218.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 602.2 kB or 73% of the original size.

CSS Optimization

-89%

Potential reduce by 315.3 kB

  • Original 354.0 kB
  • After minification 352.1 kB
  • After compression 38.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Debeers.co.uk needs all CSS files to be minified and compressed as it can save up to 315.3 kB or 89% of the original size.

Requests Breakdown

Number of requests can be reduced by 45 (69%)

Requests Now

65

After Optimization

20

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of De Beers. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

debeers.co.uk accessibility score

71

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a valid value for its [lang] attribute.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

debeers.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

debeers.co.uk SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Debeers.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Debeers.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of De Beers. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: