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dentsu.ch screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

dentsu.ch

dentsu

Page Load Speed

3.3 sec in total

First Response

824 ms

Resources Loaded

1.9 sec

Page Rendered

522 ms

dentsu.ch screenshot

About Website

Visit dentsu.ch now to see the best up-to-date Dentsu content for Switzerland and also check out these interesting facts you probably never knew about dentsu.ch

At dentsu, innovation is our strength, and your growth is our mission. We help you keep up with technological changes in the digital economy.

Visit dentsu.ch

Key Findings

We analyzed Dentsu.ch page load time and found that the first response time was 824 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

dentsu.ch performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.9 s

0/100

10%

LCP (Largest Contentful Paint)

Value17.7 s

0/100

25%

SI (Speed Index)

Value11.0 s

6/100

10%

TBT (Total Blocking Time)

Value840 ms

34/100

30%

CLS (Cumulative Layout Shift)

Value0.4

25/100

15%

TTI (Time to Interactive)

Value16.0 s

6/100

10%

Network Requests Diagram

en

824 ms

gtm.js

75 ms

vendor.min.css

561 ms

main.css

1004 ms

Logo%2Btagline%20hero%20image_05.jpg

27 ms

Our browser made a total of 27 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Dentsu.ch, 41% (11 requests) were made to Dentsu.com and 4% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Dentsu.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 522.3 kB (31%)

Content Size

1.7 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Dentsu.ch main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 838.9 kB which makes up the majority of the site volume.

HTML Optimization

-43%

Potential reduce by 86.6 kB

  • Original 200.2 kB
  • After minification 200.1 kB
  • After compression 113.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.6 kB or 43% of the original size.

Image Optimization

-1%

Potential reduce by 8.4 kB

  • Original 838.9 kB
  • After minification 830.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Dentsu images are well optimized though.

JavaScript Optimization

-20%

Potential reduce by 47.0 kB

  • Original 232.5 kB
  • After minification 232.5 kB
  • After compression 185.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 47.0 kB or 20% of the original size.

CSS Optimization

-87%

Potential reduce by 380.3 kB

  • Original 437.3 kB
  • After minification 437.0 kB
  • After compression 56.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Dentsu.ch needs all CSS files to be minified and compressed as it can save up to 380.3 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (13%)

Requests Now

23

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dentsu. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

en

en

824 ms

gtm.js

gtm.js

75 ms

vendor.min.css

vendor.min.css

561 ms

main.css

main.css

1004 ms

Logo%2Btagline%20hero%20image_05.jpg

Logo%2Btagline%20hero%20image_05.jpg

27 ms

vendor.min.96797be3.js

vendor.min.96797be3.js

5 ms

main.min.8e9797fb.js

main.min.8e9797fb.js

601 ms

js

js

59 ms

CV_IG_ANNC%20%E2%80%93%204.png

CV_IG_ANNC%20%E2%80%93%204.png

34 ms

DENTSU_CARAT_RGB.PNG

DENTSU_CARAT_RGB.PNG

31 ms

MicrosoftTeams-image%20%281%29.png

MicrosoftTeams-image%20%281%29.png

30 ms

2022-05_Merkle-logo-color_500.png

2022-05_Merkle-logo-color_500.png

32 ms

dentsu%20x.png

dentsu%20x.png

33 ms

DC-Logo-Icon-With-Wordmark-RGB-PNG-17052022.png

DC-Logo-Icon-With-Wordmark-RGB-PNG-17052022.png

33 ms

Dentsu_Tracking_Logo_black.jpg

Dentsu_Tracking_Logo_black.jpg

33 ms

main-logo-alt.png

main-logo-alt.png

16 ms

Tokyo-Banner-WEB.jpg

Tokyo-Banner-WEB.jpg

17 ms

Intro%20home%20block.png

Intro%20home%20block.png

6 ms

Hero%201.PNG

Hero%201.PNG

6 ms

Eurostar%201%20Banner%20Image.png

Eurostar%201%20Banner%20Image.png

5 ms

Malaria%20No%20More.jpg

Malaria%20No%20More.jpg

5 ms

Banner_SF%20BC%20Zurich.png

Banner_SF%20BC%20Zurich.png

5 ms

menu-bg.jpg

menu-bg.jpg

39 ms

footer-bg-desktop.jpg

footer-bg-desktop.jpg

40 ms

Halcom-Bold.woff

Halcom-Bold.woff

3 ms

Halcom-Regular.woff

Halcom-Regular.woff

5 ms

Halcom-Medium.woff

Halcom-Medium.woff

5 ms

Accessibility Review

dentsu.ch accessibility score

100

Accessibility Issues

Best Practices

dentsu.ch best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

dentsu.ch SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Dentsu.ch can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Dentsu.ch main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

dentsu.ch

Open Graph description is not detected on the main page of Dentsu. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: