Tools & Wizards About Us
distinction.co.uk screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

distinction.co.uk

Digital Experience and Technology Agency | Distinction

Page Load Speed

6.6 sec in total

First Response

62 ms

Resources Loaded

2.7 sec

Page Rendered

3.9 sec

distinction.co.uk screenshot

About Website

Click here to check amazing Distinction content for United Kingdom. Otherwise, check out these important facts you probably never knew about distinction.co.uk

Solving complex business challenges with user-centered design and modern technology. Welcome to the Home of Unreasonable Progress®.

Visit distinction.co.uk

Key Findings

We analyzed Distinction.co.uk page load time and found that the first response time was 62 ms and then it took 6.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

distinction.co.uk performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

61/100

10%

LCP (Largest Contentful Paint)

Value2.7 s

86/100

25%

SI (Speed Index)

Value11.4 s

5/100

10%

TBT (Total Blocking Time)

Value7,290 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value22.7 s

1/100

10%

Network Requests Diagram

distinction.co.uk

62 ms

distinction.studio

1543 ms

distinction-56180d.webflow.ec94920fa.min.css

44 ms

api.js

52 ms

cmsslider.js

32 ms

Our browser made a total of 67 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Distinction.co.uk, 67% (45 requests) were made to Cdn.prod.website-files.com and 4% (3 requests) were made to Clarity.ms. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Distinction.studio.

Page Optimization Overview & Recommendations

Page size can be reduced by 747.2 kB (15%)

Content Size

5.0 MB

After Optimization

4.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Distinction.co.uk main page is 5.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.9 MB which makes up the majority of the site volume.

HTML Optimization

-97%

Potential reduce by 602.8 kB

  • Original 624.1 kB
  • After minification 622.5 kB
  • After compression 21.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 602.8 kB or 97% of the original size.

Image Optimization

-3%

Potential reduce by 133.5 kB

  • Original 3.9 MB
  • After minification 3.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Distinction images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 10.8 kB

  • Original 388.1 kB
  • After minification 388.1 kB
  • After compression 377.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 32.4 kB
  • After minification 32.4 kB
  • After compression 32.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Distinction.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 18 (28%)

Requests Now

65

After Optimization

47

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Distinction. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

distinction.co.uk

distinction.co.uk

62 ms

distinction.studio

distinction.studio

1543 ms

distinction-56180d.webflow.ec94920fa.min.css

distinction-56180d.webflow.ec94920fa.min.css

44 ms

api.js

api.js

52 ms

cmsslider.js

cmsslider.js

32 ms

lottie.min.js

lottie.min.js

40 ms

jquery-3.5.1.min.dc5e7f18c8.js

jquery-3.5.1.min.dc5e7f18c8.js

35 ms

webflow.00f6a360d.js

webflow.00f6a360d.js

85 ms

recaptcha__en.js

recaptcha__en.js

70 ms

gtm.js

gtm.js

132 ms

tracker.iife.js

tracker.iife.js

141 ms

universal.js

universal.js

118 ms

65f446b7637fa92bbf53f882_transforming-your-business.json

65f446b7637fa92bbf53f882_transforming-your-business.json

23 ms

65f446b7052ca2d565630f75_improving-inbound-leads.json

65f446b7052ca2d565630f75_improving-inbound-leads.json

46 ms

65f446b718f262ba909c7911_kick-starting.json

65f446b718f262ba909c7911_kick-starting.json

113 ms

65f446b769aeaf45259af19e_global-growth.json

65f446b769aeaf45259af19e_global-growth.json

113 ms

65f446b7980b4df59e046ddf_enhancing-experiences.json

65f446b7980b4df59e046ddf_enhancing-experiences.json

121 ms

65f446b79e96e2669b703fbd_launching-into-new-markets.json

65f446b79e96e2669b703fbd_launching-into-new-markets.json

101 ms

64f9ef8c52b2240847b8a776_Asset%2028.png

64f9ef8c52b2240847b8a776_Asset%2028.png

87 ms

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65f317908a377c2dc1a5a3d7_BIMA-Awards-Winner-badge-Black-2023-1.png

88 ms

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65f31dc77409f97fc540ed6d_logo-WebbyAwardsBlack.png

394 ms

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65f31947d5a7fd9491f00f08_CCS_BLK_Supplier_AW-72dpi.png

103 ms

65f319b90c20a87127913052_nhs-digital-logo_rgb-01.png

65f319b90c20a87127913052_nhs-digital-logo_rgb-01.png

102 ms

652913d59c34008379ff9b68_logo-cyberessentials.svg

652913d59c34008379ff9b68_logo-cyberessentials.svg

103 ms

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65f31b1c6cf792b4ab45e0c2_logo-ideou-navy.png

111 ms

65fc92b7a77fbfc20004f7d2_redwood-logo.svg

65fc92b7a77fbfc20004f7d2_redwood-logo.svg

114 ms

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65fc5c725afeeec6aa341ff2_ukas-white-logo.svg

112 ms

65f95f439cf53c7625ef8bfa_652021b3528e29a0a3ec5525_logo-mufg.svg

65f95f439cf53c7625ef8bfa_652021b3528e29a0a3ec5525_logo-mufg.svg

114 ms

65f97029421ec189d2bdc59f_651a7c6f03f225dc69e2e620_Pentland-logo-white-01.svg

65f97029421ec189d2bdc59f_651a7c6f03f225dc69e2e620_Pentland-logo-white-01.svg

116 ms

65fc5bfba0388909de4a9e5d_NQA%20logo.png

65fc5bfba0388909de4a9e5d_NQA%20logo.png

276 ms

65fd448e56157542441199f6_logo-confusedcom.svg

65fd448e56157542441199f6_logo-confusedcom.svg

117 ms

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65fc5c40450d43d513af12fc_logo-sof.png

115 ms

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6601eb4df6420a3dd165434d_logo-wavesound.png

152 ms

65fc939ddf4ede0882a44030_Experian-01.svg

65fc939ddf4ede0882a44030_Experian-01.svg

151 ms

65f98a18a4f8ee69fbd38054_logo-gdst.svg

65f98a18a4f8ee69fbd38054_logo-gdst.svg

153 ms

6542c745ce3ba8320ade8b7c_logo-vercel.svg

6542c745ce3ba8320ade8b7c_logo-vercel.svg

154 ms

6542c63095271f7393933423_logo-react.svg

6542c63095271f7393933423_logo-react.svg

153 ms

6542c693c30638bd564205fc_logo-nextjs.svg

6542c693c30638bd564205fc_logo-nextjs.svg

155 ms

6542ce3fdca29c40ed86e3db_figma_logo.svg

6542ce3fdca29c40ed86e3db_figma_logo.svg

156 ms

6542c6eda7b5d22fc0918965_Microsoft_Azure_Logo.svg

6542c6eda7b5d22fc0918965_Microsoft_Azure_Logo.svg

158 ms

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6542c4cad8e717e8bedb5d31_logo-aws.svg

157 ms

6542c2b9aede0530caa94d0b_Contentful_Logo_2.5_Monochrome%20White.svg

6542c2b9aede0530caa94d0b_Contentful_Logo_2.5_Monochrome%20White.svg

160 ms

6542c5d3aa884279549dbfe2_logo-payload.svg

6542c5d3aa884279549dbfe2_logo-payload.svg

163 ms

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6542c81d3c3838833051af27_logo-kontent.svg

161 ms

6542c8589a075c387ed69037_Kentico-logo-horizontal-white-negative-rgb.svg

6542c8589a075c387ed69037_Kentico-logo-horizontal-white-negative-rgb.svg

162 ms

65255f025421cb1725be6657_umbraco_logo_white.svg

65255f025421cb1725be6657_umbraco_logo_white.svg

164 ms

6542c7c13c383883305155c3_Sanity-logo-svg.svg

6542c7c13c383883305155c3_Sanity-logo-svg.svg

166 ms

6582ffb0f66f8521e7fac568_20231220T0252-f76f7217-ee7d-4466-bc17-9083e9d6fe31.jpeg

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271 ms

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6526b19eb1597702d5075a4e_gruffalo_wordmark.svg

140 ms

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269 ms

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208 ms

669e632acde9cd2654722ffe_hero-building-resilience.jpg

669e632acde9cd2654722ffe_hero-building-resilience.jpg

190 ms

662fa67a414b40c4953fc70e_pexels-mary-taylor-6009245.jpg

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181 ms

6627fbd7637cf4da105fc177_pexels-lalesh-aldarwish-169976.jpg

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179 ms

6626705d062131507a868446_pexels-adilgkkya-2902747.jpg

6626705d062131507a868446_pexels-adilgkkya-2902747.jpg

372 ms

uc.js

uc.js

204 ms

landing

landing

201 ms

js

js

104 ms

bat.js

bat.js

205 ms

jj8h9lv3wt

jj8h9lv3wt

261 ms

insight.min.js

insight.min.js

210 ms

fbevents.js

fbevents.js

216 ms

151003358.js

151003358.js

16 ms

352959031186881

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203 ms

151003358

151003358

41 ms

clarity.js

clarity.js

37 ms

c.gif

c.gif

16 ms

Accessibility Review

distinction.co.uk accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

distinction.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

distinction.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Distinction.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Distinction.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

distinction.co.uk

Open Graph data is detected on the main page of Distinction. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: