Tools & Wizards About Us
divamsterdam.com screenshot

Report Summary

  • 37

    Performance

    Renders faster than
    56% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

divamsterdam.com

DIV. Amsterdam - menswear and sneaker store - DIV. Amsterdam

Page Load Speed

2 sec in total

First Response

66 ms

Resources Loaded

1.5 sec

Page Rendered

387 ms

divamsterdam.com screenshot

About Website

Welcome to divamsterdam.com homepage info - get ready to check DIV Amsterdam best content right away, or after learning these important things about divamsterdam.com

DIV. Amsterdam is an east Amsterdam based menswear, streetwear and sneaker store. At our store and online shop you can find the latest collections from brands like Arte, Carhartt WIP, Stüssy, Gramicc

Visit divamsterdam.com

Key Findings

We analyzed Divamsterdam.com page load time and found that the first response time was 66 ms and then it took 1.9 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

divamsterdam.com performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value7.8 s

3/100

25%

SI (Speed Index)

Value6.5 s

39/100

10%

TBT (Total Blocking Time)

Value800 ms

37/100

30%

CLS (Cumulative Layout Shift)

Value0.035

100/100

15%

TTI (Time to Interactive)

Value7.6 s

46/100

10%

Network Requests Diagram

divamsterdam.com

66 ms

www.divamsterdam.com

229 ms

fbevents.js

37 ms

cookielaw.css

80 ms

css

79 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 10% of them (5 requests) were addressed to the original Divamsterdam.com, 59% (29 requests) were made to Cdn.webshopapp.com and 20% (10 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (425 ms) relates to the external source Cdn.webshopapp.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 81.0 kB (3%)

Content Size

3.2 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Divamsterdam.com main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 79.6 kB

  • Original 91.4 kB
  • After minification 77.8 kB
  • After compression 11.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.6 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 79.6 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 2.9 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. DIV Amsterdam images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 674 B

  • Original 164.8 kB
  • After minification 164.8 kB
  • After compression 164.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-10%

Potential reduce by 720 B

  • Original 6.9 kB
  • After minification 6.9 kB
  • After compression 6.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Divamsterdam.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 16 (44%)

Requests Now

36

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of DIV Amsterdam. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

divamsterdam.com

divamsterdam.com

66 ms

www.divamsterdam.com

www.divamsterdam.com

229 ms

fbevents.js

fbevents.js

37 ms

cookielaw.css

cookielaw.css

80 ms

css

css

79 ms

css

css

100 ms

gui-2-0.css

gui-2-0.css

96 ms

gui-responsive-2-0.css

gui-responsive-2-0.css

101 ms

style.css

style.css

122 ms

settings.css

settings.css

104 ms

jquery.min.js

jquery.min.js

82 ms

js.cookie.min.js

js.cookie.min.js

87 ms

gui.js

gui.js

100 ms

gui-responsive-2-0.js

gui-responsive-2-0.js

101 ms

scripts-min.js

scripts-min.js

146 ms

email-decode.min.js

email-decode.min.js

18 ms

custom.css

custom.css

115 ms

app.js

app.js

116 ms

pageview.js

pageview.js

199 ms

logo.png

logo.png

183 ms

homepage-big-top-banner-image.jpg

homepage-big-top-banner-image.jpg

183 ms

homepage-banner-1-image.jpg

homepage-banner-1-image.jpg

183 ms

homepage-banner-2-image.jpg

homepage-banner-2-image.jpg

180 ms

arrow-right.svg

arrow-right.svg

181 ms

placeholder-loading-660x660.png

placeholder-loading-660x660.png

220 ms

image.jpg

image.jpg

219 ms

image.jpg

image.jpg

219 ms

image.jpg

image.jpg

219 ms

image.jpg

image.jpg

218 ms

image.jpg

image.jpg

219 ms

image.jpg

image.jpg

294 ms

image.jpg

image.jpg

296 ms

image.jpg

image.jpg

294 ms

image.jpg

image.jpg

293 ms

image.jpg

image.jpg

294 ms

newsletter-module-image.png

newsletter-module-image.png

369 ms

KFOmCnqEu92Fr1Mu4mxPKTU1Kg.ttf

KFOmCnqEu92Fr1Mu4mxPKTU1Kg.ttf

219 ms

KFOlCnqEu92Fr1MmEU9fBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmEU9fBBc9AMP6lQ.ttf

293 ms

KFOlCnqEu92Fr1MmSU5fBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmSU5fBBc9AMP6lQ.ttf

294 ms

KFOlCnqEu92Fr1MmWUlfBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmWUlfBBc9AMP6lQ.ttf

364 ms

KFOlCnqEu92Fr1MmYUtfBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmYUtfBBc9AMP6lQ.ttf

365 ms

nucleo-mini.woff

nucleo-mini.woff

425 ms

6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7gujVj9w.ttf

6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7gujVj9w.ttf

154 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ik4zwlxdr3cOWxw.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3ik4zwlxdr3cOWxw.ttf

154 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwlxdr3cOWxw.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwlxdr3cOWxw.ttf

155 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwlxdr3cOWxw.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwlxdr3cOWxw.ttf

155 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3iu4nwlxdr3cOWxw.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3iu4nwlxdr3cOWxw.ttf

198 ms

main.js

main.js

149 ms

header-cta-2.png

header-cta-2.png

50 ms

Accessibility Review

divamsterdam.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a valid value for its [lang] attribute.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

divamsterdam.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

divamsterdam.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    US

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Divamsterdam.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it does not match the claimed language. Our system also found out that Divamsterdam.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

divamsterdam.com

Open Graph data is detected on the main page of DIV Amsterdam. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: