Tools & Wizards About Us
donaldrussell.com screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 65

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 62

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

donaldrussell.com

Buy Meat Online | Online Butchers | Donald Russell

Page Load Speed

8.7 sec in total

First Response

482 ms

Resources Loaded

7.9 sec

Page Rendered

322 ms

donaldrussell.com screenshot

About Website

Visit donaldrussell.com now to see the best up-to-date Donald Russell content for United Kingdom and also check out these interesting facts you probably never knew about donaldrussell.com

Buy meat online with Donald Russell. We have 50 years' experience in supplying quality beef, chicken, lamb and seafood to homes and restaurants across the UK.

Visit donaldrussell.com

Key Findings

We analyzed Donaldrussell.com page load time and found that the first response time was 482 ms and then it took 8.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

donaldrussell.com performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value10.1 s

1/100

25%

SI (Speed Index)

Value12.9 s

3/100

10%

TBT (Total Blocking Time)

Value3,100 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.364

30/100

15%

TTI (Time to Interactive)

Value28.1 s

0/100

10%

Network Requests Diagram

donaldrussell.com

482 ms

www.donaldrussell.com

398 ms

8281f86143fbe02260dc7f5ee6888bb3.css

363 ms

85c03f22c4998be109f9e575d8c0e434.js

634 ms

772570162.js

224 ms

Our browser made a total of 110 requests to load all elements on the main page. We found that 57% of them (63 requests) were addressed to the original Donaldrussell.com, 5% (5 requests) were made to Go.flx1.com and 4% (4 requests) were made to Ww2.feefo.com. The less responsive or slowest element that took the longest time to load (4.1 sec) relates to the external source Api-eu1.predictiveintent.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (57%)

Content Size

2.9 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Donaldrussell.com main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 114.2 kB

  • Original 131.4 kB
  • After minification 115.1 kB
  • After compression 17.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 16.4 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 114.2 kB or 87% of the original size.

Image Optimization

-21%

Potential reduce by 223.1 kB

  • Original 1.1 MB
  • After minification 827.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Donald Russell needs image optimization as it can save up to 223.1 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-75%

Potential reduce by 1.1 MB

  • Original 1.5 MB
  • After minification 1.3 MB
  • After compression 372.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.1 MB or 75% of the original size.

CSS Optimization

-85%

Potential reduce by 207.1 kB

  • Original 244.5 kB
  • After minification 202.6 kB
  • After compression 37.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Donaldrussell.com needs all CSS files to be minified and compressed as it can save up to 207.1 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 54 (54%)

Requests Now

100

After Optimization

46

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 100 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Donald Russell. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

donaldrussell.com

donaldrussell.com

482 ms

www.donaldrussell.com

www.donaldrussell.com

398 ms

8281f86143fbe02260dc7f5ee6888bb3.css

8281f86143fbe02260dc7f5ee6888bb3.css

363 ms

85c03f22c4998be109f9e575d8c0e434.js

85c03f22c4998be109f9e575d8c0e434.js

634 ms

772570162.js

772570162.js

224 ms

_dmpt.js

_dmpt.js

464 ms

prototype.js

prototype.js

277 ms

scriptaculous.js

scriptaculous.js

188 ms

protofade.1.2.js

protofade.1.2.js

187 ms

getthawteseal

getthawteseal

128 ms

code.js

code.js

228 ms

63864.js

63864.js

22 ms

sub2.js

sub2.js

244 ms

fbevents.js

fbevents.js

183 ms

4945a5ede333f6558805aec6c7068860.css

4945a5ede333f6558805aec6c7068860.css

115 ms

ga.js

ga.js

46 ms

royallogo.jpg

royallogo.jpg

677 ms

logo.png

logo.png

110 ms

basket.jpg

basket.jpg

110 ms

checkout.png

checkout.png

110 ms

search.png

search.png

110 ms

bnr_nowAccepting_150x60.gif

bnr_nowAccepting_150x60.gif

77 ms

nav_01.png

nav_01.png

109 ms

nav_02.png

nav_02.png

204 ms

spacer.gif

spacer.gif

399 ms

nav_04.png

nav_04.png

202 ms

free_delivery_wide.jpg

free_delivery_wide.jpg

300 ms

kitchenware2.jpg

kitchenware2.jpg

300 ms

blogimage.png

blogimage.png

202 ms

minced-steak.jpg

minced-steak.jpg

548 ms

head-to-tail.jpg

head-to-tail.jpg

816 ms

slow-cooked-mains.jpg

slow-cooked-mains.jpg

538 ms

winter-sale-2016.jpg

winter-sale-2016.jpg

299 ms

bs-chs.jpg

bs-chs.jpg

454 ms

recommended-by-us.jpg

recommended-by-us.jpg

375 ms

btn_trash.gif

btn_trash.gif

374 ms

image.jpg

image.jpg

465 ms

test

test

478 ms

buy.png

buy.png

541 ms

sheerluxe-awards-winner.jpg

sheerluxe-awards-winner.jpg

637 ms

digital-catalogue.jpg

digital-catalogue.jpg

578 ms

sign-up-3.jpg

sign-up-3.jpg

628 ms

video.png

video.png

714 ms

recommend-your-friends-to-donald-russell.png

recommend-your-friends-to-donald-russell.png

632 ms

callcenter.jpg

callcenter.jpg

653 ms

facebook.png

facebook.png

714 ms

twitter.png

twitter.png

719 ms

google.png

google.png

722 ms

blog.png

blog.png

739 ms

creative-storm-logo-new.jpg

creative-storm-logo-new.jpg

799 ms

pave-rump-steak-subscription.png

pave-rump-steak-subscription.png

889 ms

activity;xsp=140057;ord=6119863248895.854

activity;xsp=140057;ord=6119863248895.854

97 ms

activityi;src=3534114;type=homep700;cat=homep391;ord=7841044147498.905

activityi;src=3534114;type=homep700;cat=homep391;ord=7841044147498.905

69 ms

activityi;src=3534114;type=homep700;cat=homep391;ord=2928329384885.7285

activityi;src=3534114;type=homep700;cat=homep391;ord=2928329384885.7285

134 ms

__utm.gif

__utm.gif

43 ms

DonaldRussell_Extratag_220212

DonaldRussell_Extratag_220212

224 ms

basket_top.png

basket_top.png

716 ms

basket_middle.png

basket_middle.png

718 ms

basket_footer.png

basket_footer.png

734 ms

footer-gradient.png

footer-gradient.png

795 ms

browse

browse

3462 ms

home1

home1

3570 ms

home2

home2

4112 ms

menu_corners_03.png

menu_corners_03.png

748 ms

menu_corners_05.png

menu_corners_05.png

749 ms

menu_left_corner.png

menu_left_corner.png

751 ms

4-809.js

4-809.js

52 ms

40 ms

pixel

pixel

24 ms

menu_middle.png

menu_middle.png

724 ms

menu_right_corner.png

menu_right_corner.png

781 ms

yieldify_1449674132.js

yieldify_1449674132.js

35 ms

pcon

pcon

10 ms

push_sync

push_sync

16 ms

px

px

86 ms

sync

sync

98 ms

quant.js

quant.js

78 ms

quant.js

quant.js

295 ms

pixel

pixel

79 ms

campaigns.json

campaigns.json

86 ms

px

px

15 ms

385296.gif

385296.gif

6 ms

pixel;r=1058022270;a=p-5-MSH0u16K17x;labels=_fp.event.Homepage;fpan=u;fpa=;ns=1;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456765694853;tzo=-180;ref=http%3A%2F%2Fwww.donaldrussell.com%2F;url=http%3A%2F%2F3534114.fls.doubleclick.net%2Factivityi%3Bsrc%3D3534114%3Btype%3Dhomep700%3Bcat%3Dhomep391%3Bord%3D7841044147498.905;ogl=

pixel;r=1058022270;a=p-5-MSH0u16K17x;labels=_fp.event.Homepage;fpan=u;fpa=;ns=1;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456765694853;tzo=-180;ref=http%3A%2F%2Fwww.donaldrussell.com%2F;url=http%3A%2F%2F3534114.fls.doubleclick.net%2Factivityi%3Bsrc%3D3534114%3Btype%3Dhomep700%3Bcat%3Dhomep391%3Bord%3D7841044147498.905;ogl=

10 ms

geolocation.json

geolocation.json

180 ms

uid

uid

14 ms

pixel

pixel

22 ms

SUB2_Code_obj_min_1.1.js

SUB2_Code_obj_min_1.1.js

167 ms

uid

uid

12 ms

uid

uid

20 ms

pixel;r=1455139401;a=p-5-MSH0u16K17x;labels=_fp.event.Homepage;fpan=u;fpa=;ns=1;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456765695070;tzo=-180;ref=http%3A%2F%2Fwww.donaldrussell.com%2F;url=https%3A%2F%2F3534114.fls.doubleclick.net%2Factivityi%3Bsrc%3D3534114%3Btype%3Dhomep700%3Bcat%3Dhomep391%3Bord%3D2928329384885.7285%3F;ogl=

pixel;r=1455139401;a=p-5-MSH0u16K17x;labels=_fp.event.Homepage;fpan=u;fpa=;ns=1;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456765695070;tzo=-180;ref=http%3A%2F%2Fwww.donaldrussell.com%2F;url=https%3A%2F%2F3534114.fls.doubleclick.net%2Factivityi%3Bsrc%3D3534114%3Btype%3Dhomep700%3Bcat%3Dhomep391%3Bord%3D2928329384885.7285%3F;ogl=

26 ms

yieldify-styles-min.css

yieldify-styles-min.css

40 ms

getIndividual

getIndividual

276 ms

75 ms

xs.jpg

xs.jpg

97 ms

test

test

198 ms

minced_steak_24_1_6.jpg

minced_steak_24_1_6.jpg

91 ms

pork-fillet-en-croute-01_2.jpg

pork-fillet-en-croute-01_2.jpg

176 ms

chateaubriand-11_2.jpg

chateaubriand-11_2.jpg

92 ms

save_offer_left.png

save_offer_left.png

92 ms

save_offer_middle.png

save_offer_middle.png

92 ms

save_offer_right.png

save_offer_right.png

178 ms

logo

logo

407 ms

test

test

195 ms

diced-shin.jpg

diced-shin.jpg

175 ms

sirloin-steak-63_1.jpg

sirloin-steak-63_1.jpg

90 ms

diced_beef_steak_14_1.jpg

diced_beef_steak_14_1.jpg

176 ms

close.png

close.png

90 ms

logo

logo

81 ms

logo

logo

150 ms

logo

logo

220 ms

Accessibility Review

donaldrussell.com accessibility score

65

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

[role]s do not have all required [aria-*] attributes

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA IDs are not unique

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

donaldrussell.com best practices score

62

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

High

Registers an unload listener

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

donaldrussell.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Donaldrussell.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Donaldrussell.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

donaldrussell.com

Open Graph description is not detected on the main page of Donald Russell. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: