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downing.marketing screenshot

Report Summary

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    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

downing.marketing

Branding, Website & Graphic Designers - Nelson NZ – Downing Creative

Page Load Speed

5.3 sec in total

First Response

657 ms

Resources Loaded

4.4 sec

Page Rendered

211 ms

downing.marketing screenshot

About Website

Welcome to downing.marketing homepage info - get ready to check Downing best content right away, or after learning these important things about downing.marketing

We're a creative marketing agency that helps ambitious businesses succeed with branding, graphic design, websites, marketing & strategy.

Visit downing.marketing

Key Findings

We analyzed Downing.marketing page load time and found that the first response time was 657 ms and then it took 4.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

downing.marketing performance score

0

Network Requests Diagram

downing.marketing

657 ms

www.downing.nz

1308 ms

jquery.min.js

26 ms

jquery-migrate.min.js

21 ms

cookie-law-info-public.js

24 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Downing.marketing, 57% (27 requests) were made to Downing.nz and 38% (18 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.3 sec) relates to the external source Downing.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 211.8 kB (33%)

Content Size

646.8 kB

After Optimization

435.0 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Downing.marketing main page is 646.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 306.8 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 211.2 kB

  • Original 258.9 kB
  • After minification 251.6 kB
  • After compression 47.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 211.2 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 81.1 kB
  • After minification 81.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Downing images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 541 B

  • Original 306.8 kB
  • After minification 306.8 kB
  • After compression 306.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 11 (42%)

Requests Now

26

After Optimization

15

  • AJAX
  • Images
  • JavaScript

The browser has sent 26 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Downing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

downing.marketing

downing.marketing

657 ms

www.downing.nz

www.downing.nz

1308 ms

jquery.min.js

jquery.min.js

26 ms

jquery-migrate.min.js

jquery-migrate.min.js

21 ms

cookie-law-info-public.js

cookie-law-info-public.js

24 ms

Downing-Logo-Minimal-02.svg

Downing-Logo-Minimal-02.svg

50 ms

Background-Concept.jpg

Background-Concept.jpg

51 ms

es-module-shims.js

es-module-shims.js

32 ms

three.min.js

three.min.js

75 ms

GLTFLoader.min.js

GLTFLoader.min.js

32 ms

DRACOLoader.min.js

DRACOLoader.min.js

31 ms

anime.min.js

anime.min.js

70 ms

scripts.min.js

scripts.min.js

72 ms

jquery.fitvids.js

jquery.fitvids.js

65 ms

common.js

common.js

65 ms

lazyload.min.js

lazyload.min.js

121 ms

arrow-blue.svg

arrow-blue.svg

110 ms

Downing-Homepage-Sassy-Golden-Bay-Fruit.jpg.webp

Downing-Homepage-Sassy-Golden-Bay-Fruit.jpg.webp

1138 ms

Feathers.jpg.webp

Feathers.jpg.webp

1174 ms

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115 ms

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128 ms

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137 ms

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138 ms

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138 ms

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137 ms

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QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K8nXBiEJoA.woff

137 ms

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137 ms

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QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K0nWBiEJoA.woff

152 ms

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QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K0nWBiEJow.ttf

152 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K5fQBiEJoA.woff

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K5fQBiEJoA.woff

153 ms

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154 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K67QBiEJoA.woff

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K67QBiEJoA.woff

154 ms

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QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K67QBiEJow.ttf

153 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K8nQBiEJoA.woff

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K8nQBiEJoA.woff

155 ms

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154 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K-DQBiEJoA.woff

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K-DQBiEJoA.woff

156 ms

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K-DQBiEJow.ttf

QGY_z_wNahGAdqQ43RhVcIgYT2Xz5u32K-DQBiEJow.ttf

155 ms

admin-ajax.php

admin-ajax.php

940 ms

d

d

130 ms

Downing-Home-Nelson-Provincial-Museum-Thumbnail.jpg.webp

Downing-Home-Nelson-Provincial-Museum-Thumbnail.jpg.webp

907 ms

Downing-Home-Thumbnail-Springbrook-5-logo.jpg.webp

Downing-Home-Thumbnail-Springbrook-5-logo.jpg.webp

1536 ms

Cloud.svg

Cloud.svg

910 ms

Mountain.svg

Mountain.svg

854 ms

Devices.svg

Devices.svg

870 ms

Pencil.svg

Pencil.svg

907 ms

Downing-Team-2024-scaled.jpg.webp

Downing-Team-2024-scaled.jpg.webp

2322 ms

logo-cookieyes.svg

logo-cookieyes.svg

947 ms

SEO Factors

downing.marketing SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Downing.marketing can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Downing.marketing main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

downing.marketing

Open Graph data is detected on the main page of Downing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: