Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 39% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

downsmail.co.uk

Downs Mail - Maidstone and Malling's No.1 Newspaper

Page Load Speed

5.1 sec in total

First Response

353 ms

Resources Loaded

3 sec

Page Rendered

1.7 sec

downsmail.co.uk screenshot

About Website

Welcome to downsmail.co.uk homepage info - get ready to check Downs Mail best content for United Kingdom right away, or after learning these important things about downsmail.co.uk

Downs Mail homepage providing local news and information for Maidstone & Malling's No.1 Free Local Newspaper

Visit downsmail.co.uk

Key Findings

We analyzed Downsmail.co.uk page load time and found that the first response time was 353 ms and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

downsmail.co.uk performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value7.9 s

3/100

25%

SI (Speed Index)

Value8.9 s

15/100

10%

TBT (Total Blocking Time)

Value6,420 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value23.6 s

1/100

10%

Network Requests Diagram

www.downsmail.co.uk

353 ms

www.pingalamedia.co.uk

492 ms

YyhlLmNvbmNhdGVtb2ppKTplLndwZW1vamkmJmUudHdlbW9qaSYmKGMoZS50d2Vtb2ppKSxjKGUud3BlbW9qaSkpKX0od2luZG93LGRvY3VtZW50LHdpbmRvdy5fd3BlbW9qaVNldHRpbmdzKTsK

85 ms

style.min.css

163 ms

autoptimize_single_e6fae855021a88a0067fcc58121c594f.css

233 ms

Our browser made a total of 77 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Downsmail.co.uk, 45% (35 requests) were made to Pingalamedia.co.uk and 26% (20 requests) were made to Res.cloudinary.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Pingalamedia.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 110.3 kB (5%)

Content Size

2.3 MB

After Optimization

2.2 MB

In fact, the total size of Downsmail.co.uk main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 63.9 kB

  • Original 82.9 kB
  • After minification 82.7 kB
  • After compression 19.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 63.9 kB or 77% of the original size.

Image Optimization

-1%

Potential reduce by 14.0 kB

  • Original 1.9 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Downs Mail images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 16.7 kB

  • Original 182.2 kB
  • After minification 182.2 kB
  • After compression 165.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-16%

Potential reduce by 15.8 kB

  • Original 99.1 kB
  • After minification 99.1 kB
  • After compression 83.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Downsmail.co.uk needs all CSS files to be minified and compressed as it can save up to 15.8 kB or 16% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (37%)

Requests Now

60

After Optimization

38

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Downs Mail. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

downsmail.co.uk accessibility score

73

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

downsmail.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

downsmail.co.uk SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Downsmail.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Downsmail.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Downs Mail. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: