Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

Page Load Speed

4.1 sec in total

First Response

700 ms

Resources Loaded

3 sec

Page Rendered

390 ms

de.escada.com screenshot

About Website

Visit de.escada.com now to see the best up-to-date De Escada content for United States and also check out these interesting facts you probably never knew about de.escada.com

Luxus-Mode & Accessoires von ESCADA exklusiv im neuen ESCADA E-STORE. Designermode und Luxus-Fashion online bestellen bei ESCADA.

Visit de.escada.com

Key Findings

We analyzed De.escada.com page load time and found that the first response time was 700 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

de.escada.com performance score

0

Network Requests Diagram

de.escada.com

700 ms

flexlayer.css

209 ms

jquery.mCustomScrollbar.css

209 ms

style.css

525 ms

templates.css

213 ms

Our browser made a total of 80 requests to load all elements on the main page. We found that 40% of them (32 requests) were addressed to the original De.escada.com, 28% (22 requests) were made to Images.escada.com and 9% (7 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain De.escada.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 908.0 kB (50%)

Content Size

1.8 MB

After Optimization

903.8 kB

In fact, the total size of De.escada.com main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Javascripts take 784.5 kB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 137.5 kB

  • Original 154.1 kB
  • After minification 138.4 kB
  • After compression 16.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 137.5 kB or 89% of the original size.

Image Optimization

-4%

Potential reduce by 23.3 kB

  • Original 656.0 kB
  • After minification 632.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. De Escada images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 562.5 kB

  • Original 784.5 kB
  • After minification 725.6 kB
  • After compression 221.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 562.5 kB or 72% of the original size.

CSS Optimization

-85%

Potential reduce by 184.7 kB

  • Original 217.2 kB
  • After minification 212.8 kB
  • After compression 32.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. De.escada.com needs all CSS files to be minified and compressed as it can save up to 184.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (52%)

Requests Now

73

After Optimization

35

The browser has sent 73 CSS, Javascripts, AJAX and image requests in order to completely render the main page of De Escada. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

SEO Factors

de.escada.com SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise De.escada.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is German. Our system also found out that De.escada.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of De Escada. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: