Tools & Wizards About Us
earlysettler.co.nz screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

earlysettler.co.nz

Early Settler - Furniture, Decorations, Lighting, Lounges and Hardware – Early Settler NZ

Page Load Speed

9 sec in total

First Response

948 ms

Resources Loaded

7.6 sec

Page Rendered

496 ms

earlysettler.co.nz screenshot

About Website

Visit earlysettler.co.nz now to see the best up-to-date Early Settler content for New Zealand and also check out these interesting facts you probably never knew about earlysettler.co.nz

Early Settler has everything you need to make your home a haven. Browse affordable furniture, sofas, dining tables, beds, outdoor furniture, homewares, rugs and renovation essentials – yep, even the k...

Visit earlysettler.co.nz

Key Findings

We analyzed Earlysettler.co.nz page load time and found that the first response time was 948 ms and then it took 8.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

earlysettler.co.nz performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

6/100

10%

LCP (Largest Contentful Paint)

Value15.4 s

0/100

25%

SI (Speed Index)

Value32.7 s

0/100

10%

TBT (Total Blocking Time)

Value48,730 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value69.3 s

0/100

10%

Network Requests Diagram

earlysettler.co.nz

948 ms

www.earlysettler.co.nz

1314 ms

afdb6c8ea8156daac932f7d75a0b656f.css

2367 ms

prototype.js

1659 ms

ccard.js

747 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 84% of them (37 requests) were addressed to the original Earlysettler.co.nz, 7% (3 requests) were made to Google-analytics.com and 5% (2 requests) were made to Stats.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (2.9 sec) belongs to the original domain Earlysettler.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 986.4 kB (32%)

Content Size

3.1 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Earlysettler.co.nz main page is 3.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 28.6 kB

  • Original 35.5 kB
  • After minification 33.2 kB
  • After compression 7.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 28.6 kB or 80% of the original size.

Image Optimization

-3%

Potential reduce by 66.2 kB

  • Original 2.0 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Early Settler images are well optimized though.

JavaScript Optimization

-75%

Potential reduce by 483.4 kB

  • Original 644.9 kB
  • After minification 513.4 kB
  • After compression 161.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 483.4 kB or 75% of the original size.

CSS Optimization

-94%

Potential reduce by 408.2 kB

  • Original 436.0 kB
  • After minification 174.5 kB
  • After compression 27.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Earlysettler.co.nz needs all CSS files to be minified and compressed as it can save up to 408.2 kB or 94% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (36%)

Requests Now

39

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Early Settler. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

earlysettler.co.nz

earlysettler.co.nz

948 ms

www.earlysettler.co.nz

www.earlysettler.co.nz

1314 ms

afdb6c8ea8156daac932f7d75a0b656f.css

afdb6c8ea8156daac932f7d75a0b656f.css

2367 ms

prototype.js

prototype.js

1659 ms

ccard.js

ccard.js

747 ms

validation.js

validation.js

1170 ms

effects.js

effects.js

1206 ms

controls.js

controls.js

1174 ms

js.js

js.js

1220 ms

form.js

form.js

1408 ms

menu.js

menu.js

1412 ms

translate.js

translate.js

1444 ms

cookies.js

cookies.js

1458 ms

downloads.js

downloads.js

1646 ms

modernizr.js

modernizr.js

1649 ms

scripts.js

scripts.js

2867 ms

analytics.js

analytics.js

28 ms

logo.gif

logo.gif

246 ms

New_Banner2.png

New_Banner2.png

247 ms

www.earlysettler.jpg

www.earlysettler.jpg

247 ms

Click_Collect_Banner2.png

Click_Collect_Banner2.png

249 ms

up-to-50-per-cent-off-outdoor.jpg

up-to-50-per-cent-off-outdoor.jpg

1665 ms

Early-Settler-Bonus-Offer-Free-bedsides-Selected-Beds.jpg

Early-Settler-Bonus-Offer-Free-bedsides-Selected-Beds.jpg

1193 ms

December-Lamps-Fans-Buy-One-Get-one-free2.jpg

December-Lamps-Fans-Buy-One-Get-one-free2.jpg

713 ms

February-Our-new-catalogue-Click-to-find-out-more_1.jpg

February-Our-new-catalogue-Click-to-find-out-more_1.jpg

950 ms

NEW_CATALOGUE_1.jpg

NEW_CATALOGUE_1.jpg

1189 ms

Early-Settler-Bonus-Offer-Ariane-Sofas-50-per-cent-on-1-seater.png

Early-Settler-Bonus-Offer-Ariane-Sofas-50-per-cent-on-1-seater.png

2613 ms

Early-Settler-Fulham-Dining-999_1.png

Early-Settler-Fulham-Dining-999_1.png

1899 ms

JOINOURHOMECLUB_WOOD_WEB_BANNER.jpg

JOINOURHOMECLUB_WOOD_WEB_BANNER.jpg

1426 ms

December-Find-Nearest-Early-Settler-Store-Trading-Hours.jpg

December-Find-Nearest-Early-Settler-Store-Trading-Hours.jpg

1429 ms

December-Homewares-50-Percent-off-Early-Settler_1.jpg

December-Homewares-50-Percent-off-Early-Settler_1.jpg

1668 ms

December-kitchen-Now-available-raw-finish.jpg

December-kitchen-Now-available-raw-finish.jpg

2375 ms

tagline.jpg

tagline.jpg

1903 ms

houzz.png

houzz.png

1902 ms

newsletter-feature.jpg

newsletter-feature.jpg

2130 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

2114 ms

collect

collect

78 ms

spinner.gif

spinner.gif

2095 ms

close-button.png

close-button.png

2096 ms

gtm.js

gtm.js

79 ms

collect

collect

63 ms

collect

collect

12 ms

collect

collect

42 ms

ga-audiences

ga-audiences

35 ms

Accessibility Review

earlysettler.co.nz accessibility score

77

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

<dl>'s do not contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements.

High

Definition list items are not wrapped in <dl> elements

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

earlysettler.co.nz best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

earlysettler.co.nz SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Earlysettler.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Earlysettler.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

earlysettler.co.nz

Open Graph description is not detected on the main page of Early Settler. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: