Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 88

    SEO

    Google-friendlier than
    66% of websites

eastcoastmedia.com

East Coast Media East Coast Media - NJ Direct Mail & Marketing Company

Page Load Speed

12.8 sec in total

First Response

144 ms

Resources Loaded

12.4 sec

Page Rendered

212 ms

eastcoastmedia.com screenshot

About Website

Click here to check amazing East Coast Media content. Otherwise, check out these important facts you probably never knew about eastcoastmedia.com

Central New Jersey's Single Source for Printing, Graphics, & Marketing. Offset & Digital Printing, Web & Graphic Design, Promotional Items & Apparel

Visit eastcoastmedia.com

Key Findings

We analyzed Eastcoastmedia.com page load time and found that the first response time was 144 ms and then it took 12.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

eastcoastmedia.com performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.6 s

1/100

10%

LCP (Largest Contentful Paint)

Value12.7 s

0/100

25%

SI (Speed Index)

Value14.1 s

1/100

10%

TBT (Total Blocking Time)

Value6,000 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.003

100/100

15%

TTI (Time to Interactive)

Value21.8 s

1/100

10%

Network Requests Diagram

eastcoastmedia.com

144 ms

1049 ms

style.css

1436 ms

style-new.css

165 ms

css

113 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 80% of them (48 requests) were addressed to the original Eastcoastmedia.com, 3% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (5.9 sec) belongs to the original domain Eastcoastmedia.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 62.1 kB (13%)

Content Size

479.2 kB

After Optimization

417.1 kB

In fact, the total size of Eastcoastmedia.com main page is 479.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 384.9 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 45.0 kB

  • Original 57.8 kB
  • After minification 56.3 kB
  • After compression 12.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45.0 kB or 78% of the original size.

Image Optimization

-1%

Potential reduce by 4.9 kB

  • Original 384.9 kB
  • After minification 380.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. East Coast Media images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 50 B

  • Original 21.0 kB
  • After minification 21.0 kB
  • After compression 20.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-79%

Potential reduce by 12.1 kB

  • Original 15.4 kB
  • After minification 11.5 kB
  • After compression 3.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Eastcoastmedia.com needs all CSS files to be minified and compressed as it can save up to 12.1 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 13 (48%)

Requests Now

27

After Optimization

14

The browser has sent 27 CSS, Javascripts, AJAX and image requests in order to completely render the main page of East Coast Media. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

eastcoastmedia.com accessibility score

81

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

eastcoastmedia.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

eastcoastmedia.com SEO score

88

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Eastcoastmedia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Eastcoastmedia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of East Coast Media. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: