Report Summary

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    Best Practices

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eCommerce Expo US | May 18-20, 2021 | Expert. Actionable. Virtual.

Page Load Speed

378 ms in total

First Response

146 ms

Resources Loaded

160 ms

Page Rendered

72 ms screenshot

About Website

Welcome to homepage info - get ready to check ECommerce Expo best content for United States right away, or after learning these important things about

At eCommerce Expo, our focus is on helping you to learn and see better results. We’ve curated a line-up of world class speakers, delivering keynotes, case studies, panels and workshops. Network with y...


Key Findings

We analyzed page load time and found that the first response time was 146 ms and then it took 232 ms to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. This domain responded with an error, which can significantly jeopardize rating and web reputation

Performance Metrics performance score


Network Requests Diagram

146 ms

Our browser made a total of 1 request to load all elements on the main page. We found that all of those requests were addressed to and no external sources were called. The less responsive or slowest element that took the longest time to load (146 ms) belongs to the original domain

Page Optimization Overview & Recommendations

Page size can be reduced by 2.6 MB (25%)

Content Size

10.4 MB

After Optimization

7.8 MB

In fact, the total size of main page is 10.4 MB. This result falls within the top 5000 of lightweight and thus fast loading web pages. Only a small number of websites need less resources to load. Images take 9.9 MB which makes up the majority of the site volume.

HTML Optimization


Potential reduce by 39 B

  • Original 156 B
  • After minification 133 B
  • After compression 117 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 23 B, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 39 B or 25% of the original size.

Image Optimization


Potential reduce by 2.5 MB

  • Original 9.9 MB
  • After minification 7.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, ECommerce Expo needs image optimization as it can save up to 2.5 MB or 25% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization


Potential reduce by 33.0 kB

  • Original 286.5 kB
  • After minification 286.4 kB
  • After compression 253.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 33.0 kB or 12% of the original size.

CSS Optimization


Potential reduce by 97.2 kB

  • Original 214.2 kB
  • After minification 214.2 kB
  • After compression 117.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 97.2 kB or 45% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now


After Optimization


Besides the initial HTML request, no CSS, Javascripts, AJAX or image files were requested in the course of web page rendering.

SEO Factors SEO score


Language and Encoding

  • Language Detected


  • Language Claimed


  • Encoding


Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of ECommerce Expo. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: