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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

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    SEO

ecomnation.com

BORN - A global digital agency connecting creative, content & commerce.

Page Load Speed

12.3 sec in total

First Response

65 ms

Resources Loaded

11.9 sec

Page Rendered

332 ms

ecomnation.com screenshot

About Website

Welcome to ecomnation.com homepage info - get ready to check Ecomnation best content right away, or after learning these important things about ecomnation.com

BORN - the new name for Pod1 & Group FMG. A global digital agency connecting creative, content & commerce.

Visit ecomnation.com

Key Findings

We analyzed Ecomnation.com page load time and found that the first response time was 65 ms and then it took 12.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

ecomnation.com performance score

0

Network Requests Diagram

ecomnation.com

65 ms

analytics.js

10 ms

jquery.min.js

476 ms

underscore.js

919 ms

backbone.js

965 ms

Our browser made a total of 102 requests to load all elements on the main page. We found that 6% of them (6 requests) were addressed to the original Ecomnation.com, 80% (82 requests) were made to Borngroup.com and 5% (5 requests) were made to Maps.googleapis.com. The less responsive or slowest element that took the longest time to load (5.2 sec) relates to the external source Borngroup.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (45%)

Content Size

2.3 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ecomnation.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Javascripts take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 31.2 kB

  • Original 37.1 kB
  • After minification 26.3 kB
  • After compression 6.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 10.8 kB, which is 29% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 31.2 kB or 84% of the original size.

Image Optimization

-3%

Potential reduce by 24.6 kB

  • Original 917.4 kB
  • After minification 892.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ecomnation images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 683.2 kB

  • Original 1.0 MB
  • After minification 1.0 MB
  • After compression 345.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 683.2 kB or 66% of the original size.

CSS Optimization

-88%

Potential reduce by 316.4 kB

  • Original 358.7 kB
  • After minification 351.5 kB
  • After compression 42.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ecomnation.com needs all CSS files to be minified and compressed as it can save up to 316.4 kB or 88% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (37%)

Requests Now

59

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 59 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ecomnation. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

ecomnation.com

ecomnation.com

65 ms

analytics.js

analytics.js

10 ms

jquery.min.js

jquery.min.js

476 ms

underscore.js

underscore.js

919 ms

backbone.js

backbone.js

965 ms

jquery.hammer.js

jquery.hammer.js

948 ms

backbone.hammer.js

backbone.hammer.js

955 ms

jquery.backstretch.js

jquery.backstretch.js

919 ms

imagesloaded.min.js

imagesloaded.min.js

935 ms

gravityforms.js

gravityforms.js

26 ms

conditional_logic.js

conditional_logic.js

47 ms

gfplaceholderaddon.js

gfplaceholderaddon.js

46 ms

jquery.placeholder-1.0.1.js

jquery.placeholder-1.0.1.js

47 ms

jquery.lettering.js

jquery.lettering.js

1379 ms

jquery.fittext.js

jquery.fittext.js

3580 ms

main.css

main.css

3616 ms

jec2fqy.js

jec2fqy.js

144 ms

admin-ajax.php

admin-ajax.php

4587 ms

main.build.js

main.build.js

962 ms

js

js

113 ms

jquery.min.js

jquery.min.js

1199 ms

underscore.js

underscore.js

892 ms

jquery.backstretch.js

jquery.backstretch.js

2142 ms

imagesloaded.min.js

imagesloaded.min.js

1080 ms

jquery.hammer.js

jquery.hammer.js

2291 ms

backbone.hammer.js

backbone.hammer.js

3130 ms

backbone.js

backbone.js

3324 ms

main.build.js

main.build.js

898 ms

jquery.lettering.js

jquery.lettering.js

488 ms

jquery.fittext.js

jquery.fittext.js

4 ms

main.css

main.css

32 ms

admin-ajax.php

admin-ajax.php

1809 ms

ga.js

ga.js

69 ms

gorilla-mobile.jpg

gorilla-mobile.jpg

104 ms

Listing-Thumbnail_800x600_01.jpg

Listing-Thumbnail_800x600_01.jpg

459 ms

Thumbnail_800x6001.jpg

Thumbnail_800x6001.jpg

428 ms

dkny800x6001.jpg

dkny800x6001.jpg

433 ms

Listing-Thumbnail_800x600.jpg

Listing-Thumbnail_800x600.jpg

480 ms

Thumbnail_800x600_O2.jpg

Thumbnail_800x600_O2.jpg

1388 ms

Thumbnail_800x600-v4.jpg

Thumbnail_800x600-v4.jpg

438 ms

1457033517369.png

1457033517369.png

895 ms

Utopia_v02.jpg

Utopia_v02.jpg

861 ms

sothebys.jpg

sothebys.jpg

905 ms

alex-and-ani.jpg

alex-and-ani.jpg

922 ms

dkny.png

dkny.png

943 ms

tag.jpg

tag.jpg

1297 ms

skull-candy.png

skull-candy.png

1350 ms

red-bull.png

red-bull.png

1344 ms

argos1.png

argos1.png

1822 ms

pink.png

pink.png

1855 ms

glanbia.png

glanbia.png

2177 ms

Pernod_Ricard.png

Pernod_Ricard.png

2389 ms

haymarket.png

haymarket.png

2856 ms

google.png

google.png

2853 ms

hss_hire.png

hss_hire.png

3182 ms

randomhouse.png

randomhouse.png

3174 ms

tomdixon.png

tomdixon.png

3381 ms

Virgin.png

Virgin.png

4173 ms

filofax.png

filofax.png

4181 ms

M-and-S-Logo.png

M-and-S-Logo.png

4181 ms

smith.png

smith.png

5193 ms

harpercollins.png

harpercollins.png

4171 ms

icomoon.woff

icomoon.woff

32 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

14 ms

VisitorTrack.js

VisitorTrack.js

169 ms

__utm.gif

__utm.gif

14 ms

collect

collect

30 ms

collect

collect

49 ms

73 ms

vt.aspx

vt.aspx

64 ms

Thumbnail_800x6001.jpg

Thumbnail_800x6001.jpg

1936 ms

dkny800x6001.jpg

dkny800x6001.jpg

51 ms

Thumbnail_800x600-v4.jpg

Thumbnail_800x600-v4.jpg

9 ms

Listing-Thumbnail_800x600_01.jpg

Listing-Thumbnail_800x600_01.jpg

9 ms

Listing-Thumbnail_800x600.jpg

Listing-Thumbnail_800x600.jpg

8 ms

Utopia_v02.jpg

Utopia_v02.jpg

12 ms

1457033517369.png

1457033517369.png

1329 ms

sothebys.jpg

sothebys.jpg

28 ms

alex-and-ani.jpg

alex-and-ani.jpg

5 ms

dkny.png

dkny.png

18 ms

tag.jpg

tag.jpg

16 ms

red-bull.png

red-bull.png

15 ms

skull-candy.png

skull-candy.png

5 ms

Thumbnail_800x600_O2.jpg

Thumbnail_800x600_O2.jpg

191 ms

argos1.png

argos1.png

4 ms

pink.png

pink.png

962 ms

glanbia.png

glanbia.png

20 ms

Pernod_Ricard.png

Pernod_Ricard.png

7 ms

google.png

google.png

22 ms

haymarket.png

haymarket.png

10 ms

randomhouse.png

randomhouse.png

24 ms

hss_hire.png

hss_hire.png

6 ms

tomdixon.png

tomdixon.png

47 ms

harpercollins.png

harpercollins.png

41 ms

Virgin.png

Virgin.png

6 ms

filofax.png

filofax.png

5 ms

M-and-S-Logo.png

M-and-S-Logo.png

47 ms

smith.png

smith.png

66 ms

common.js

common.js

5 ms

util.js

util.js

15 ms

stats.js

stats.js

25 ms

AuthenticationService.Authenticate

AuthenticationService.Authenticate

202 ms

SEO Factors

ecomnation.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ecomnation.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ecomnation.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ecomnation.com

Open Graph description is not detected on the main page of Ecomnation. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: