Tools & Wizards About Us
effralondon.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 42% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 81

    SEO

    Google-friendlier than
    43% of websites

effralondon.com

EFFRA l Designer Jewellery | Official Store – Effra

Page Load Speed

1.9 sec in total

First Response

247 ms

Resources Loaded

1.4 sec

Page Rendered

240 ms

effralondon.com screenshot

About Website

Visit effralondon.com now to see the best up-to-date EFFRA London content and also check out these interesting facts you probably never knew about effralondon.com

EFFRA Jewellery l Blurring past and present to forge a new contemporary interpretation of modern classic jewellery. Handmade | Crafted by Artisans | Sterling Silver and 18k Gold

Visit effralondon.com

Key Findings

We analyzed Effralondon.com page load time and found that the first response time was 247 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

effralondon.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value16.4 s

0/100

25%

SI (Speed Index)

Value10.7 s

7/100

10%

TBT (Total Blocking Time)

Value7,970 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value19.9 s

2/100

10%

Network Requests Diagram

effralondon.com

247 ms

timber.scss.css

43 ms

font-awesome.min.css

28 ms

flexslider.css

27 ms

lightbox.css

48 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Effralondon.com, 71% (47 requests) were made to Cdn.shopify.com and 5% (3 requests) were made to Facebook.com. The less responsive or slowest element that took the longest time to load (638 ms) relates to the external source Scontent.cdninstagram.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 363.1 kB (18%)

Content Size

2.1 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Effralondon.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 36.1 kB

  • Original 44.9 kB
  • After minification 38.3 kB
  • After compression 8.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.6 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 36.1 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 12.9 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. EFFRA London images are well optimized though.

JavaScript Optimization

-63%

Potential reduce by 225.7 kB

  • Original 359.0 kB
  • After minification 342.6 kB
  • After compression 133.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 225.7 kB or 63% of the original size.

CSS Optimization

-81%

Potential reduce by 88.5 kB

  • Original 109.7 kB
  • After minification 101.9 kB
  • After compression 21.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Effralondon.com needs all CSS files to be minified and compressed as it can save up to 88.5 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 36 (59%)

Requests Now

61

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of EFFRA London. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

effralondon.com

effralondon.com

247 ms

timber.scss.css

timber.scss.css

43 ms

font-awesome.min.css

font-awesome.min.css

28 ms

flexslider.css

flexslider.css

27 ms

lightbox.css

lightbox.css

48 ms

main.css

main.css

33 ms

responsive.css

responsive.css

48 ms

ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js

ga_urchin_forms-0826cdefee6590321eb5c0c435eeebf7a8425a5493a9e95059c40e07e069ad52.js

54 ms

jquery.min.js

jquery.min.js

87 ms

modernizr.min.js

modernizr.min.js

57 ms

jquery.flexslider-min.js

jquery.flexslider-min.js

44 ms

instafeed.min.js

instafeed.min.js

45 ms

lightbox.min.js

lightbox.min.js

76 ms

main.js

main.js

42 ms

instafeed-init.js

instafeed-init.js

41 ms

fastclick.min.js

fastclick.min.js

143 ms

timber.js

timber.js

142 ms

handlebars.min.js

handlebars.min.js

149 ms

ajax-cart.js

ajax-cart.js

146 ms

currencies.js

currencies.js

146 ms

jquery.currencies.min.js

jquery.currencies.min.js

147 ms

shopify_stats.js

shopify_stats.js

210 ms

trekkie.storefront.min.js

trekkie.storefront.min.js

230 ms

shop_events_listener-42562f2f1fbae08782550a8da750cb16faca43c65b93366a62e3848a8245fa14.js

shop_events_listener-42562f2f1fbae08782550a8da750cb16faca43c65b93366a62e3848a8245fa14.js

210 ms

gtm.js

gtm.js

229 ms

recent

recent

390 ms

close.png

close.png

140 ms

loading.gif

loading.gif

136 ms

slider-left-arrow.png

slider-left-arrow.png

139 ms

slider-right-arrow.png

slider-right-arrow.png

138 ms

logo.png

logo.png

270 ms

logo.png

logo.png

254 ms

effra-uncluttered-3-compressed.jpg

effra-uncluttered-3-compressed.jpg

279 ms

effra-uncluttered-1-compressed.jpg

effra-uncluttered-1-compressed.jpg

278 ms

effra-uncluttered-10-compressed.jpg

effra-uncluttered-10-compressed.jpg

272 ms

view_blog.jpg

view_blog.jpg

256 ms

home_series_bespoke.jpg

home_series_bespoke.jpg

321 ms

shop_the_brxtn_cuff.jpg

shop_the_brxtn_cuff.jpg

270 ms

gift_wrapping.jpg

gift_wrapping.jpg

269 ms

Mens_Ring_Polished_Siver_Front_medium.jpeg

Mens_Ring_Polished_Siver_Front_medium.jpeg

182 ms

Mens_Ring_Polished_Gold_Front_medium.jpeg

Mens_Ring_Polished_Gold_Front_medium.jpeg

232 ms

Mens_Ring_Matt_Gold_Front_medium.jpeg

Mens_Ring_Matt_Gold_Front_medium.jpeg

238 ms

Silver_mens_medium.jpeg

Silver_mens_medium.jpeg

248 ms

Polished_Gold_mens_medium.jpeg

Polished_Gold_mens_medium.jpeg

252 ms

Matte_Gold_mens_medium.jpeg

Matte_Gold_mens_medium.jpeg

257 ms

footer-emblem.png

footer-emblem.png

257 ms

footer-logo.png

footer-logo.png

283 ms

montserrat-regular-webfont.woff

montserrat-regular-webfont.woff

186 ms

montserrat-light-webfont.woff

montserrat-light-webfont.woff

184 ms

montserrat-bold-webfont.woff

montserrat-bold-webfont.woff

202 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

200 ms

identify

identify

218 ms

record.gif

record.gif

126 ms

analytics.js

analytics.js

76 ms

fbds.js

fbds.js

147 ms

conversion.js

conversion.js

81 ms

fbevents.js

fbevents.js

173 ms

collect

collect

26 ms

collect

collect

115 ms

page

page

143 ms

35 ms

12818863_991962580857785_1291920644_n.jpg

12818863_991962580857785_1291920644_n.jpg

368 ms

12797909_447873435413155_793005804_n.jpg

12797909_447873435413155_793005804_n.jpg

638 ms

3 ms

roundtrip.js

roundtrip.js

12 ms

9 ms

Accessibility Review

effralondon.com accessibility score

75

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

effralondon.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

effralondon.com SEO score

81

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Effralondon.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Effralondon.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

effralondon.com

Open Graph data is detected on the main page of EFFRA London. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: