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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

elephantmag.com

ELEPHANT.art - Life Through Art - Contemporary Art and Visual Culture

Page Load Speed

14.2 sec in total

First Response

2 sec

Resources Loaded

8.8 sec

Page Rendered

3.4 sec

elephantmag.com screenshot

About Website

Welcome to elephantmag.com homepage info - get ready to check ELEPHANT Mag best content for United States right away, or after learning these important things about elephantmag.com

Founded in 2009, Elephant.art is the definitive guide to contemporary art and visual culture. Elephant aims to survey the international contemporary art scene with more energy and depth than any other...

Visit elephantmag.com

Key Findings

We analyzed Elephantmag.com page load time and found that the first response time was 2 sec and then it took 12.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

elephantmag.com performance score

0

Network Requests Diagram

www.elephantmag.com

1999 ms

wp-emoji-release.min.js

261 ms

stylesheet.css

177 ms

style.css

176 ms

royalslider.css

177 ms

Our browser made a total of 76 requests to load all elements on the main page. We found that 96% of them (73 requests) were addressed to the original Elephantmag.com, 3% (2 requests) were made to Google-analytics.com and 1% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (4.1 sec) belongs to the original domain Elephantmag.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 953.2 kB (10%)

Content Size

9.6 MB

After Optimization

8.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Elephantmag.com main page is 9.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 9.2 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 86.3 kB

  • Original 108.4 kB
  • After minification 95.9 kB
  • After compression 22.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 12.5 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.3 kB or 80% of the original size.

Image Optimization

-7%

Potential reduce by 640.0 kB

  • Original 9.2 MB
  • After minification 8.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ELEPHANT Mag images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 155.6 kB

  • Original 224.6 kB
  • After minification 221.8 kB
  • After compression 69.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 155.6 kB or 69% of the original size.

CSS Optimization

-84%

Potential reduce by 71.3 kB

  • Original 84.7 kB
  • After minification 78.5 kB
  • After compression 13.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Elephantmag.com needs all CSS files to be minified and compressed as it can save up to 71.3 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (12%)

Requests Now

75

After Optimization

66

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 75 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ELEPHANT Mag. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.elephantmag.com

www.elephantmag.com

1999 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

261 ms

stylesheet.css

stylesheet.css

177 ms

style.css

style.css

176 ms

royalslider.css

royalslider.css

177 ms

rs-default.css

rs-default.css

175 ms

style.css

style.css

516 ms

jquery.min.js

jquery.min.js

7 ms

logo-elephant.png

logo-elephant.png

89 ms

logo2.png

logo2.png

174 ms

facebook-logo.png

facebook-logo.png

175 ms

twitter-logo.png

twitter-logo.png

177 ms

instagram-logo.png

instagram-logo.png

176 ms

googleplus-logo.png

googleplus-logo.png

261 ms

pinterest-logo.png

pinterest-logo.png

346 ms

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Screen-Shot-2016-03-16-at-10.33.19-600x599.png

960 ms

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Angela-Bulloch_Stack-of-Five_871-600x901.jpg

524 ms

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528 ms

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1533 ms

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783 ms

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789 ms

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1061 ms

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994 ms

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1145 ms

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1099 ms

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1323 ms

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Mequitta-Ahuja-Birthday-Oil-on-Canvas-52-X80-2016-600x395.jpg

1347 ms

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1798 ms

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1444 ms

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1611 ms

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2037 ms

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1613 ms

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1886 ms

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1876 ms

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1955 ms

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2489 ms

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3029 ms

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SP-EBNERS02-1000x1500.jpg

2398 ms

Angela-Bulloch_Stack-of-Five_871-1000x1501.jpg

Angela-Bulloch_Stack-of-Five_871-1000x1501.jpg

2217 ms

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2165 ms

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2706 ms

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3118 ms

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2706 ms

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2998 ms

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2798 ms

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3398 ms

Ju-Anqi_Poet-on-a-business-trip-1000x811.jpg

Ju-Anqi_Poet-on-a-business-trip-1000x811.jpg

3142 ms

WU-CHI-YU_Refraction_2015_MOV-H264-1000x562.jpg

WU-CHI-YU_Refraction_2015_MOV-H264-1000x562.jpg

3232 ms

Yuan-Goang-Ming_-Landscape-of-Energy_2014_7-30_-TKG--1000x563.jpg

Yuan-Goang-Ming_-Landscape-of-Energy_2014_7-30_-TKG--1000x563.jpg

3246 ms

YW_Quynh-Dong_Late-Autumn_2015_Video_1920-x-1080_1122_image-courtesy-of-the-artist-and-Yeo-Workshop-1000x563.jpg

YW_Quynh-Dong_Late-Autumn_2015_Video_1920-x-1080_1122_image-courtesy-of-the-artist-and-Yeo-Workshop-1000x563.jpg

3173 ms

Matching_Numbers_Veilhan_Stephane_Perche_HR05-1000x666.jpg

Matching_Numbers_Veilhan_Stephane_Perche_HR05-1000x666.jpg

3427 ms

Club-the-Symposium-Yuan-Keru-L-Art-Gallery-1000x429.jpg

Club-the-Symposium-Yuan-Keru-L-Art-Gallery-1000x429.jpg

3546 ms

plugins.min.js

plugins.min.js

3441 ms

HelveticaNeueLTStd-Th.woff

HelveticaNeueLTStd-Th.woff

3227 ms

ui.min.js

ui.min.js

3286 ms

jquery.history.js

jquery.history.js

2941 ms

John-Akomfrah_Peripeteia-1000x499.jpg

John-Akomfrah_Peripeteia-1000x499.jpg

3363 ms

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Freedom-farming-Performance-Record-Single-channel-video-1000x625.jpg

3428 ms

FilmStill_StefanosTsivopoulos_Geometry-of-Fear_KalfayanGalleries-1000x530.jpg

FilmStill_StefanosTsivopoulos_Geometry-of-Fear_KalfayanGalleries-1000x530.jpg

3432 ms

Kuo-I-Chen_Lose-Contact-1000x709.jpg

Kuo-I-Chen_Lose-Contact-1000x709.jpg

3606 ms

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William-Kentridge_Felix-In-Exile-1000x656.jpg

3263 ms

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E26-Mockup-cover-1-2000x1339.jpg

3354 ms

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3497 ms

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3718 ms

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3710 ms

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3738 ms

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3597 ms

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3479 ms

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3663 ms

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E26-Mockup-7-2000x1390.jpg

3911 ms

E26-Mockup-10-2000x1390.jpg

E26-Mockup-10-2000x1390.jpg

4057 ms

analytics.js

analytics.js

249 ms

rotating_elephant.gif

rotating_elephant.gif

1300 ms

Artist-2015-acrylic-on-canvas-22x32-photo-credit-John-White.tif

Artist-2015-acrylic-on-canvas-22x32-photo-credit-John-White.tif

2360 ms

preloader-white.gif

preloader-white.gif

1460 ms

collect

collect

24 ms

SEO Factors

elephantmag.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Elephantmag.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Elephantmag.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

elephantmag.com

Open Graph data is detected on the main page of ELEPHANT Mag. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: