Analyze Crazy Days 12-17.10.2021: Бебешки артикули & Играчки

Широка гама от продукти, бърза доставка, както и 30 дни право да върнеш продукти предлагани от eMAG. IT продукти, електроника, големи и малки електроуреди, играчки, книги и много други те очакваt.

Page load speed analysis

  • 56/100

    Normal result
  • 5

    Successful tests
  • 3

    Failed tests
  • First response

    1.2 sec

  • Resources loaded

    5.8 sec

  • Page rendered

    405 ms

  • Total page load time

    7.5 sec

Click here to check amazing Emag content for Bulgaria. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 1.2 sec and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Page optimization

  • HTML 357.6 kB
    Images 625.2 kB
    Javascripts 821.3 kB
    CSS 342.1 kB

    In fact, the total size of main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 821.3 kB which makes up the majority of the site volume.

    • Original 357.6 kB
    • After minification 289.7 kB
    • After compression 54.8 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 67.9 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 302.7 kB or 85% of the original size.

    • Original 625.2 kB
    • After optimization 567.8 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Emag images are well optimized though.

    • Original 821.3 kB
    • After minification 768.1 kB
    • After compression 219.6 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 601.7 kB or 73% of the original size.

    • Original 342.1 kB
    • After minification 339.1 kB
    • After compression 58.9 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 283.2 kB or 83% of the original size.

Network requests diagram

  • homepage.css
  • homepage.js
  • custom-select.js
  • emag_search_general.js
  • 068732dbb0d4a8cd8321735b6d1bf0222a6c2000
  • emg-1.php
  • api.js
  • main.min.js
  • main.min.js
  • logger.min.js
  • 9508.png
  • search_bubbles.png
  • 7017.png
  • 7173.png
  • 7030.png
  • 7020.png
  • 9738.png
  • res_7a148ea3f0557cd203ad165dd033f0be_150x150_v60p.jpg
  • res_087757118ce6f43c176b5f657e8dc862_150x150_1koa.jpg
  • res_e17a8f8624905b63b5bd7a19a1b50018_150x150_46jo.jpg
  • res_13cb7dd6e1ffbc29ace856ceb6eb1243_150x150_100_481c.jpg
  • res_b683d1ebc136a62df030c56fbde76267_150x150_100_c3dm.jpg
  • 8946.jpg
  • 8947.jpg
  • res_fa5b9c3203cecab3d49f98abf82aa17e_100x135_pgbm.jpg
  • res_2d509db4625629a1d61a81f476dbf677_100x135_qaoi.jpg
  • res_cda250d7c1c3da88ec3fa74cd87ffe17_100x135_h8t1.jpg
  • res_57938ba9d15204c35da6cff80141045c_100x135_6ih8.jpg
  • res_76b5a38a91ff46846c78ddfd7ff9e65e_100x135_uldr.jpg
  • res_0445ad3f77c6d6bd9f453a5d80b95a25_100x135_5r1k.jpg
  • res_cdada0b9d1605f020fbd84c7450d6991_100x135_ec9d.jpg
  • res_02b3b2ca05a8d21524823ffaa6084c14_100x135_ftgm.jpg
  • res_bbefa9467a2c362e18c8ff81581ca683_100x135_uh9e.jpg
  • res_4f27aff43414da4a6185e141ccf7f09c_100x135_kjg6.jpg
  • banner_mobile_app.jpg
  • 8950.jpg
  • res_fa114294f54b429dd721ec9da6e9c7f9_100x135_uh2a.jpg
  • res_11a01e44bddcd345a2c1827f9a7d7d82_100x135_nilo.jpg
  • res_d0319e520bcbea8b21fa2dcb2c62a869_100x135_6eo0.jpg
  • res_d97e87c19fdd2d25bde9b3d2722b7d4e_100x135_mogc.jpg
  • res_682c6c6c6ef0dfb8072c2d9560ad581c_100x135_us4u.jpg
  • res_dfc801ba437b6cbb2ad7ba84ac8a5eb1_100x135_2hq2.jpg
  • res_9a7777a947a81459d57e792a4e18600d_100x135_ncc8.jpg
  • res_0952e193efdce427c01a30203a85052b_100x135_dnvl.jpg
  • res_251ce2e3c00645e98aa48478324056ee_100x135_t2ch.jpg
  • res_255bc2ee769977e9ac5b3f794736239d_100x135_16aj.jpg
  • gtm.js
  • opensans-regular-webfont-rocyplhu.ttf
  • opensans-bold-webfont-rocyplhu.ttf
  • layout-v11-light.ttf
  • layout-v11-bold.ttf
  • layout-v11-regular.ttf
  • stymiemag-bold-webfont.woff
  • gss55.ttf
  • emg_icons_departments.1455276982.ttf
  • res_bbefa9467a2c362e18c8ff81581ca683_150x150_q83b.jpg
  • res_2d509db4625629a1d61a81f476dbf677_150x150_ss30.jpg
  • res_0445ad3f77c6d6bd9f453a5d80b95a25_150x150_5nc8.jpg
  • res_fa5b9c3203cecab3d49f98abf82aa17e_150x150_v8h5.jpg
  • res_fa114294f54b429dd721ec9da6e9c7f9_150x150_rif0.jpg
  • res_682c6c6c6ef0dfb8072c2d9560ad581c_150x150_ui4r.jpg
  • analytics.js
  • fbevents.js
  • res_4cb96569ae0f157f49bc33c45d02bcba_150x150_merd.jpg
  • res_37beeab5b7562a436dded9f213e51645_150x150_v281.jpg
  • emg-2.php
  • emg-4.js
  • res_d8fa1a37a5746eda59683db2e88beddd_150x150_aje.jpg
  • res_d97e87c19fdd2d25bde9b3d2722b7d4e_150x150_sq86.jpg
  • 10230.jpg
  • res_583b5261943a8ae3d92243590fcab0b6_100x135_v0o7.jpg
  • recaptcha__bg.js
  • conversion_async.js
  • ec.js
  • site_ajax_rv
  • ablogger.php
  • ablogger.php
  • collect
  • collect
  • res_0f1b73ee6524af0d9030e426d39c2d4e_100x135_o84g.jpg
  • res_3434b8bbfd057fe56f216fe10dfbe29b_100x135_do0t.jpg
  • res_39afd62d15aa4f8227e0e615ab793fe1_100x135_6gge.jpg
  • res_9afad88ec003b185bb31ae61813747ba_100x135_lp4l.jpg
  • res_ea2874e4db712eb544ce3b8e5d6e7933_100x135_vps3.jpg
  • res_3802f1c0b76ce96c39e981ec5148c895_100x135_1v70.jpg
  • ga-audiences
  • res_147ad4ec45eaab2694975bab97183fcb_100x135_fd5r.jpg
  • res_1e4cf46d8aefac89a3081092f94bc0d3_100x135_htmt.jpg
  • res_3b06fe7b216dea28b3f31f128edbe511_100x135_q2q2.jpg
  • sprite_emag_no_lang.png
  • 8a5279ec96ac8c4427bcefe8fcd398a8.jpg
  • gr_reco4-min.js
  • theme.css
  • solr.js
  • config.json
  • ablogger.php
  • plusone.js
  • sdk.js
  • 7637f55ae18313c6d808f26bfd61e22b.js
  • chartbeat.js
  • ajax-loader.gif
  • ping
  • xd_arbiter.php
  • xd_arbiter.php
  • cb=gapi.loaded_0

Our browser made a total of 111 requests to load all elements on the main page. We found that 14% of them (16 requests) were addressed to the original, 61% (68 requests) were made to and 3% (3 requests) were made to The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source

Additional info on


The browser has sent 100 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Emag. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and as a result speed up the page load time.











Possible request optimization













Normal result

IP address uses IP address which is currently shared with 3 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 294
A 294
A 294
A 294
A 294

Language and encoding

Good result


BG bg language flag


BG bg language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Bulgarian is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 92.2% of all visits is Bulgaria. It lies approximately 210 miles away from the server location (Romania) and such a small distance can positively affect website speed, as data can travel really fast between those locations.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Emag. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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