Tools & Wizards About Us
esbadvertising.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    42% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

esbadvertising.com

ESB Advertising | Data-Driven Media Buying Agency | Washington DC

Page Load Speed

5.9 sec in total

First Response

930 ms

Resources Loaded

4.5 sec

Page Rendered

515 ms

esbadvertising.com screenshot

About Website

Click here to check amazing ESB Advertising content. Otherwise, check out these important facts you probably never knew about esbadvertising.com

ESB Advertising is a full-service, media buying agency in Falls Church, Virginia. We work to ensure our advertising is memorable and measureable.

Visit esbadvertising.com

Key Findings

We analyzed Esbadvertising.com page load time and found that the first response time was 930 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

esbadvertising.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.1 s

3/100

10%

LCP (Largest Contentful Paint)

Value11.1 s

0/100

25%

SI (Speed Index)

Value11.3 s

5/100

10%

TBT (Total Blocking Time)

Value1,180 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0.017

100/100

15%

TTI (Time to Interactive)

Value16.3 s

5/100

10%

Network Requests Diagram

www.esbadvertising.com

930 ms

gtm.js

66 ms

style.min.css

61 ms

style.css

127 ms

css

37 ms

Our browser made a total of 72 requests to load all elements on the main page. We found that 85% of them (61 requests) were addressed to the original Esbadvertising.com, 8% (6 requests) were made to Fonts.gstatic.com and 4% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Esbadvertising.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 191.3 kB (11%)

Content Size

1.7 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Esbadvertising.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 954.5 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 105.5 kB

  • Original 127.2 kB
  • After minification 123.7 kB
  • After compression 21.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 105.5 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 30.5 kB

  • Original 954.5 kB
  • After minification 924.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ESB Advertising images are well optimized though.

JavaScript Optimization

-11%

Potential reduce by 31.8 kB

  • Original 284.0 kB
  • After minification 284.0 kB
  • After compression 252.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 31.8 kB or 11% of the original size.

CSS Optimization

-7%

Potential reduce by 23.5 kB

  • Original 334.3 kB
  • After minification 334.1 kB
  • After compression 310.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Esbadvertising.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 46 (73%)

Requests Now

63

After Optimization

17

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 63 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ESB Advertising. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.esbadvertising.com

www.esbadvertising.com

930 ms

gtm.js

gtm.js

66 ms

style.min.css

style.min.css

61 ms

style.css

style.css

127 ms

css

css

37 ms

ihover.css

ihover.css

222 ms

style.css

style.css

164 ms

font-awesome.css

font-awesome.css

166 ms

style.css

style.css

163 ms

font-awesome.min.css

font-awesome.min.css

166 ms

grid-system.css

grid-system.css

182 ms

style.css

style.css

281 ms

header-secondary-nav.css

header-secondary-nav.css

217 ms

element-fancy-box.css

element-fancy-box.css

233 ms

element-post-grid.css

element-post-grid.css

219 ms

jquery.fancybox.css

jquery.fancybox.css

237 ms

css

css

53 ms

responsive.css

responsive.css

275 ms

select2.css

select2.css

272 ms

style.css

style.css

272 ms

skin-material.css

skin-material.css

298 ms

js_composer.min.css

js_composer.min.css

302 ms

salient-dynamic-styles.css

salient-dynamic-styles.css

331 ms

css

css

54 ms

jquery.min.js

jquery.min.js

348 ms

jquery-migrate.min.js

jquery-migrate.min.js

329 ms

core.min.js

core.min.js

358 ms

script.js

script.js

359 ms

gtm4wp-form-move-tracker.js

gtm4wp-form-move-tracker.js

361 ms

smush-lazy-load-native.min.js

smush-lazy-load-native.min.js

386 ms

invitation.ashx

invitation.ashx

82 ms

animate.min.css

animate.min.css

384 ms

externals.js

externals.js

460 ms

script.js

script.js

459 ms

salient-social.js

salient-social.js

460 ms

jquery.easing.js

jquery.easing.js

460 ms

jquery.mousewheel.js

jquery.mousewheel.js

461 ms

priority.js

priority.js

461 ms

transit.js

transit.js

462 ms

waypoints.js

waypoints.js

521 ms

modernizr.js

modernizr.js

521 ms

imagesLoaded.min.js

imagesLoaded.min.js

521 ms

hoverintent.js

hoverintent.js

466 ms

jquery.fancybox.min.js

jquery.fancybox.min.js

387 ms

superfish.js

superfish.js

365 ms

init.js

init.js

695 ms

touchswipe.min.js

touchswipe.min.js

361 ms

select2.min.js

select2.min.js

361 ms

js_composer_front.min.js

js_composer_front.min.js

382 ms

Google-Premier-2024-Badge-e1708630111713.png

Google-Premier-2024-Badge-e1708630111713.png

156 ms

poster-sizzle-img.webp

poster-sizzle-img.webp

409 ms

www.esbadvertising.com

www.esbadvertising.com

1677 ms

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4GVi5Xs1Ug.ttf

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4GVi5Xs1Ug.ttf

36 ms

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4Gfy5Xs1Ug.ttf

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4Gfy5Xs1Ug.ttf

37 ms

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4GMS5Xs1Ug.ttf

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4GMS5Xs1Ug.ttf

293 ms

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4G5ClXs1Ug.ttf

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4G5ClXs1Ug.ttf

326 ms

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4G1ilXs1Ug.ttf

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4G1ilXs1Ug.ttf

379 ms

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4GiClXs1Ug.ttf

pe1mMImSLYBIv1o4X1M8ce2xCx3yop4tQpF_MeTm0lfGWVpNn64CL7U8upHZIbMV51Q42ptCp5F5bxqqtQ1yiU4GiClXs1Ug.ttf

380 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

587 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

379 ms

esb-logo.png

esb-logo.png

553 ms

Logo_ESB_ko.webp

Logo_ESB_ko.webp

550 ms

smush-lazyloader-1.gif

smush-lazyloader-1.gif

553 ms

Strategy-banner-bubble.webp

Strategy-banner-bubble.webp

79 ms

Traditional-banner-bubble.webp

Traditional-banner-bubble.webp

198 ms

Untitled-design-17.webp

Untitled-design-17.webp

158 ms

Untitled-design-21.webp

Untitled-design-21.webp

158 ms

michaelanson_11.jpg

michaelanson_11.jpg

156 ms

Untitled-design-19.webp

Untitled-design-19.webp

157 ms

1920_michael-and-son-mike-tyson-2016-294.jpg

1920_michael-and-son-mike-tyson-2016-294.jpg

233 ms

Cover_Mattress-copy-scaled.webp

Cover_Mattress-copy-scaled.webp

197 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

79 ms

Accessibility Review

esbadvertising.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

esbadvertising.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

esbadvertising.com SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Esbadvertising.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Esbadvertising.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

esbadvertising.com

Open Graph data is detected on the main page of ESB Advertising. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: