Tools & Wizards About Us
essentialmums.co.nz screenshot

Report Summary

  • 7

    Performance

    Renders faster than
    22% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

essentialmums.co.nz

Parenting & advice | Stuff.co.nz

Page Load Speed

4.7 sec in total

First Response

474 ms

Resources Loaded

3.8 sec

Page Rendered

472 ms

essentialmums.co.nz screenshot

About Website

Click here to check amazing Essentialmums content. Otherwise, check out these important facts you probably never knew about essentialmums.co.nz

Advice for mums and dads on how to be a better parent: babies, toddlers, tweens, teenagers

Visit essentialmums.co.nz

Key Findings

We analyzed Essentialmums.co.nz page load time and found that the first response time was 474 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

essentialmums.co.nz performance score

7

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value21.8 s

0/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value8,530 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.318

36/100

15%

TTI (Time to Interactive)

Value28.6 s

0/100

10%

Network Requests Diagram

essentialmums.co.nz

474 ms

www.essentialmums.co.nz

689 ms

859 ms

stuff-plugins.min.js

76 ms

gpt.js

69 ms

Our browser made a total of 166 requests to load all elements on the main page. We found that 1% of them (2 requests) were addressed to the original Essentialmums.co.nz, 31% (51 requests) were made to Stuff.co.nz and 5% (8 requests) were made to Pixel.rubiconproject.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Neighbourly.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 887.1 kB (56%)

Content Size

1.6 MB

After Optimization

704.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Essentialmums.co.nz main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 109.8 kB

  • Original 128.2 kB
  • After minification 86.6 kB
  • After compression 18.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 41.6 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 109.8 kB or 86% of the original size.

Image Optimization

-4%

Potential reduce by 12.1 kB

  • Original 316.4 kB
  • After minification 304.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Essentialmums images are well optimized though.

JavaScript Optimization

-67%

Potential reduce by 750.0 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 377.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 750.0 kB or 67% of the original size.

CSS Optimization

-78%

Potential reduce by 15.2 kB

  • Original 19.4 kB
  • After minification 17.2 kB
  • After compression 4.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Essentialmums.co.nz needs all CSS files to be minified and compressed as it can save up to 15.2 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 103 (67%)

Requests Now

154

After Optimization

51

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 154 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Essentialmums. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 66 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

essentialmums.co.nz

essentialmums.co.nz

474 ms

www.essentialmums.co.nz

www.essentialmums.co.nz

689 ms

859 ms

stuff-plugins.min.js

stuff-plugins.min.js

76 ms

gpt.js

gpt.js

69 ms

socialize.js

socialize.js

136 ms

clientlibs-all.min.clientlibversion.f1e15a776a94586c15149e10601c3a88.css

clientlibs-all.min.clientlibversion.f1e15a776a94586c15149e10601c3a88.css

34 ms

clientlibs-all.min.clientlibversion.7bd5f66bcca297469440eb8188c37871.js

clientlibs-all.min.clientlibversion.7bd5f66bcca297469440eb8188c37871.js

43 ms

satelliteLib-910e45cf05dcb21b86589d0386873588075cd6fc.js

satelliteLib-910e45cf05dcb21b86589d0386873588075cd6fc.js

79 ms

clientlibs-athena.min.clientlibversion.e67f4e05ab2fe1ed494c8a70cf92edf0.js

clientlibs-athena.min.clientlibversion.e67f4e05ab2fe1ed494c8a70cf92edf0.js

53 ms

clientlibs-athena.min.clientlibversion.d68042d71645af405658689640908e71.css

clientlibs-athena.min.clientlibversion.d68042d71645af405658689640908e71.css

54 ms

jwplayer.min.clientlibversion.55e521c6a146863747a6d6758cb54f94.js

jwplayer.min.clientlibversion.55e521c6a146863747a6d6758cb54f94.js

53 ms

videojs.ima3.min.css

videojs.ima3.min.css

82 ms

verticals-parenting.min.clientlibversion.a3953ec152bdc29caad73496bca82c04.css

verticals-parenting.min.clientlibversion.a3953ec152bdc29caad73496bca82c04.css

50 ms

mystuff-api-styles.min.css

mystuff-api-styles.min.css

57 ms

nielsen.min.v60.js

nielsen.min.v60.js

49 ms

brand

brand

55 ms

pubads_impl_82.js

pubads_impl_82.js

12 ms

container.html

container.html

10 ms

analytics.js

analytics.js

53 ms

enquire.min-eca6e8a3.js

enquire.min-eca6e8a3.js

45 ms

all-site-nav-logo.gif

all-site-nav-logo.gif

51 ms

athena-desktop.min-658ca709.js

athena-desktop.min-658ca709.js

19 ms

all-site-nav-bg.gif

all-site-nav-bg.gif

22 ms

1pxtransparent.gif

1pxtransparent.gif

25 ms

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20 ms

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21 ms

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19 ms

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21 ms

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46 ms

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54 ms

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23 ms

icon_video.png

icon_video.png

47 ms

sn-logo-14x14.png

sn-logo-14x14.png

49 ms

1458281908268.jpg

1458281908268.jpg

45 ms

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46 ms

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49 ms

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50 ms

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50 ms

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1458167615914.jpg

49 ms

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51 ms

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52 ms

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54 ms

1457833114597.jpg

1457833114597.jpg

53 ms

1456466401839.jpg

1456466401839.jpg

51 ms

blocker.png

blocker.png

49 ms

all-site-nav-loading.gif

all-site-nav-loading.gif

50 ms

mystuff-1.0.js

mystuff-1.0.js

32 ms

collect

collect

22 ms

header-parenting.png

header-parenting.png

20 ms

header-title.png

header-title.png

17 ms

common-sprite.png

common-sprite.png

18 ms

enquire.min-eca6e8a3.js

enquire.min-eca6e8a3.js

9 ms

collect

collect

106 ms

hdivider.gif

hdivider.gif

36 ms

google_custom_search_watermark.gif

google_custom_search_watermark.gif

74 ms

ads

ads

91 ms

global.png

global.png

29 ms

athena-desktop.min-658ca709.js

athena-desktop.min-658ca709.js

39 ms

stallf__-webfont.woff

stallf__-webfont.woff

38 ms

stallfh_-webfont.woff

stallfh_-webfont.woff

5 ms

500

500

1052 ms

storageframe.html

storageframe.html

34 ms

clientlibs-print.clientlibversion.eb7d3df15465f298cba86fd2385b9876.css

clientlibs-print.clientlibversion.eb7d3df15465f298cba86fd2385b9876.css

19 ms

ga-audiences

ga-audiences

31 ms

kpex-utils.js

kpex-utils.js

70 ms

14232.js

14232.js

73 ms

ads

ads

65 ms

osd.js

osd.js

18 ms

m

m

31 ms

satellite-55af227f3366640014000005.js

satellite-55af227f3366640014000005.js

35 ms

satellite-560de70362373700170000f0.js

satellite-560de70362373700170000f0.js

32 ms

s-code-contents-d89600d99d51d2259c3cbbd4e5db4511af469464.js

s-code-contents-d89600d99d51d2259c3cbbd4e5db4511af469464.js

32 ms

sync

sync

105 ms

sync

sync

101 ms

ads

ads

95 ms

border1.png

border1.png

54 ms

chartbeat.js

chartbeat.js

37 ms

border2.png

border2.png

32 ms

loading.gif

loading.gif

34 ms

lightbox-close.gif

lightbox-close.gif

32 ms

all-site-nav-signup-btn.gif

all-site-nav-signup-btn.gif

33 ms

all-site-nav-login-btn.gif

all-site-nav-login-btn.gif

32 ms

sdk.js

sdk.js

160 ms

comments.getTopStreams

comments.getTopStreams

51 ms

352356-2.js

352356-2.js

194 ms

352356-15.js

352356-15.js

191 ms

ads

ads

48 ms

ping

ping

6 ms

rd

rd

7 ms

firstevent

firstevent

12 ms

id

id

28 ms

imgad

imgad

31 ms

ads

ads

32 ms

event

event

8 ms

r2

r2

8 ms

ads

ads

37 ms

ads

ads

47 ms

ads.js

ads.js

57 ms

ads.js

ads.js

47 ms

29 ms

xd_arbiter.php

xd_arbiter.php

263 ms

xd_arbiter.php

xd_arbiter.php

399 ms

dvbs_src.js

dvbs_src.js

53 ms

dvbs_src.js

dvbs_src.js

142 ms

bst2tv3.html

bst2tv3.html

185 ms

verify.js

verify.js

113 ms

verify.js

verify.js

31 ms

;ord=7503908431680833825;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=

;ord=7503908431680833825;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=

63 ms

;ord=2399419798535437168

;ord=2399419798535437168

68 ms

html_inpage_rendering_lib_200_111.js

html_inpage_rendering_lib_200_111.js

60 ms

ddc.htm

ddc.htm

45 ms

emily.html

emily.html

47 ms

1-KIA_DCO_728x90_Sedona.jpg

1-KIA_DCO_728x90_Sedona.jpg

74 ms

lidar.js

lidar.js

19 ms

dvtp_src.js

dvtp_src.js

37 ms

durly.js

durly.js

165 ms

sbhK2lTE.js

sbhK2lTE.js

17 ms

cTrvNaRi.html

cTrvNaRi.html

23 ms

dvtp_src_internal26.js

dvtp_src_internal26.js

37 ms

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

fBnyGA8Aionz5086-mElmoOSPUuyQ1M9Un647_EjucU.js

125 ms

Kia_DCO_Optima_300x250_Optima.jpg

Kia_DCO_Optima_300x250_Optima.jpg

84 ms

dc_oe=ChMIlJPerKrPywIVUAc3Ch1kVAq_EAAYACDFhLgg;met=1;×tamp=1458479182715;eid1=9;ecn1=1;etm1=0;

dc_oe=ChMIlJPerKrPywIVUAc3Ch1kVAq_EAAYACDFhLgg;met=1;×tamp=1458479182715;eid1=9;ecn1=1;etm1=0;

89 ms

dvtp_src.js

dvtp_src.js

88 ms

t2tv7.html

t2tv7.html

95 ms

visit.js

visit.js

102 ms

tap.php

tap.php

10 ms

ba.js

ba.js

92 ms

ddc.htm

ddc.htm

88 ms

4.gif

4.gif

92 ms

visit.js

visit.js

75 ms

tap.php

tap.php

29 ms

stuff.css

stuff.css

105 ms

stuff.js

stuff.js

107 ms

fairfax_tracking.js

fairfax_tracking.js

106 ms

avs5639.js

avs5639.js

57 ms

query.js

query.js

87 ms

pixel.htm

pixel.htm

47 ms

55621.js

55621.js

70 ms

event.gif

event.gif

55 ms

ddc.htm

ddc.htm

44 ms

event.jpg

event.jpg

50 ms

event.gif

event.gif

62 ms

event.gif

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61 ms

event.jpg

event.jpg

63 ms

event.gif

event.gif

44 ms

tap.php

tap.php

13 ms

query.js

query.js

40 ms

css

css

75 ms

rubicon.ashx

rubicon.ashx

131 ms

pixel

pixel

37 ms

rubicon

rubicon

34 ms

box_19_top-right.png

box_19_top-right.png

30 ms

ci.png

ci.png

32 ms

rubicon

rubicon

24 ms

tap.php

tap.php

24 ms

event.gif

event.gif

19 ms

tap.php

tap.php

6 ms

tap.php

tap.php

5 ms

gtm.js

gtm.js

97 ms

event

event

61 ms

stuff.woff

stuff.woff

24 ms

tap.php

tap.php

18 ms

tap.php

tap.php

19 ms

Accessibility Review

essentialmums.co.nz accessibility score

81

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<object> elements do not have alternate text

Best Practices

essentialmums.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

essentialmums.co.nz SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Essentialmums.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Essentialmums.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

essentialmums.co.nz

Open Graph data is detected on the main page of Essentialmums. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: