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essentialretail.com screenshot

Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

essentialretail.com

Home - Essential Retail

Page Load Speed

3.6 sec in total

First Response

566 ms

Resources Loaded

2.7 sec

Page Rendered

393 ms

essentialretail.com screenshot

About Website

Welcome to essentialretail.com homepage info - get ready to check Essential Retail best content for India right away, or after learning these important things about essentialretail.com

Stay up to date with the latest retail news & articles from Essential Retail

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Key Findings

We analyzed Essentialretail.com page load time and found that the first response time was 566 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

essentialretail.com performance score

0

Network Requests Diagram

essentialretail.com

566 ms

www.essentialretail.com

381 ms

css

26 ms

style.css

92 ms

jquery.min.js

49 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 84% of them (58 requests) were addressed to the original Essentialretail.com, 4% (3 requests) were made to Google-analytics.com and 3% (2 requests) were made to Twitter.skybluecreations.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Essentialretail.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 938.9 kB (52%)

Content Size

1.8 MB

After Optimization

883.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Essentialretail.com main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 31.0 kB

  • Original 39.9 kB
  • After minification 35.7 kB
  • After compression 8.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.2 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 31.0 kB or 78% of the original size.

Image Optimization

-50%

Potential reduce by 836.3 kB

  • Original 1.7 MB
  • After minification 834.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Essential Retail needs image optimization as it can save up to 836.3 kB or 50% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-61%

Potential reduce by 53.1 kB

  • Original 87.6 kB
  • After minification 87.6 kB
  • After compression 34.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 53.1 kB or 61% of the original size.

CSS Optimization

-78%

Potential reduce by 18.4 kB

  • Original 23.6 kB
  • After minification 18.8 kB
  • After compression 5.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Essentialretail.com needs all CSS files to be minified and compressed as it can save up to 18.4 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (18%)

Requests Now

65

After Optimization

53

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 65 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Essential Retail. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

essentialretail.com

essentialretail.com

566 ms

www.essentialretail.com

www.essentialretail.com

381 ms

css

css

26 ms

style.css

style.css

92 ms

jquery.min.js

jquery.min.js

49 ms

jquery.color.js

jquery.color.js

165 ms

jquery.fancybox.css

jquery.fancybox.css

166 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

259 ms

min.tweet.3.js

min.tweet.3.js

322 ms

analytics.js

analytics.js

30 ms

linkid.js

linkid.js

11 ms

collect

collect

26 ms

bg_strip.jpg

bg_strip.jpg

124 ms

trans.png

trans.png

115 ms

header_logo.jpg

header_logo.jpg

164 ms

ee_small.png

ee_small.png

119 ms

rdw_small.png

rdw_small.png

165 ms

rbte_logo.jpg

rbte_logo.jpg

173 ms

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175 ms

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175 ms

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176 ms

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246 ms

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rbte2015_banner.jpg

487 ms

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271 ms

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261 ms

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271 ms

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274 ms

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326 ms

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345 ms

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349 ms

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346 ms

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349 ms

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406 ms

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431 ms

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e22c8c1ff094ed7a2df8a43f173e81ff_w204_h147_cp.jpg

431 ms

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437 ms

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ce8cdd088da54b7a8cf25d511c6fdcb2_w335.jpg

520 ms

footer_legend.png

footer_legend.png

488 ms

footer_1.png

footer_1.png

517 ms

footer_2.png

footer_2.png

518 ms

footer_3.png

footer_3.png

527 ms

footer_4.png

footer_4.png

565 ms

footer_5.png

footer_5.png

568 ms

footer_7.png

footer_7.png

774 ms

footer_8.png

footer_8.png

775 ms

footer_9.png

footer_9.png

605 ms

eagleeye_left.png

eagleeye_left.png

1223 ms

eagleeye_right.png

eagleeye_right.png

960 ms

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b9QBgL0iMZfDSpmcXcE8nDokq8qT6AIiNJ07Vf_NrVA.ttf

63 ms

Zd2E9abXLFGSr9G3YK2MsDR-eWpsHSw83BRsAQElGgc.ttf

Zd2E9abXLFGSr9G3YK2MsDR-eWpsHSw83BRsAQElGgc.ttf

68 ms

tracker.js

tracker.js

227 ms

166 ms

header_right.png

header_right.png

704 ms

social.png

social.png

583 ms

envelope.jpg

envelope.jpg

669 ms

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9914ecec3ce818a53600ee1e1d49fea9_w358_h209.jpg

706 ms

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705 ms

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701 ms

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728 ms

slider_active.jpg

slider_active.jpg

780 ms

background_overlay.png

background_overlay.png

780 ms

icon_twitter.png

icon_twitter.png

714 ms

footer_logo.jpg

footer_logo.jpg

712 ms

adverts_247_56d5d1e73a75f.jpg

adverts_247_56d5d1e73a75f.jpg

771 ms

adverts_186_55cb23ffb0324.gif

adverts_186_55cb23ffb0324.gif

1116 ms

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adverts_219_569e4ab2eed7a.png

943 ms

124 ms

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adverts_236_56c2008ed36de.gif

734 ms

adverts_207_5665b882b171a.jpg

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718 ms

SEO Factors

essentialretail.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Essentialretail.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Essentialretail.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

essentialretail.com

Open Graph description is not detected on the main page of Essential Retail. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: