Tools & Wizards About Us
esteelauder.com.tr screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    36% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    65% of websites

  • 91

    SEO

    Google-friendlier than
    76% of websites

esteelauder.com.tr

Estée Lauder - Cilt Bakımı, Makyaj & Parfüm

Page Load Speed

5.6 sec in total

First Response

525 ms

Resources Loaded

4.7 sec

Page Rendered

446 ms

esteelauder.com.tr screenshot

About Website

Welcome to esteelauder.com.tr homepage info - get ready to check Estee Lauder best content for Turkey right away, or after learning these important things about esteelauder.com.tr

Estée Lauder’in yüksek kalite standartlarına sahip cilt bakım ürünleri, makyaj malzemeleri ve parfümlerini hemen keşfedin! Estée Lauder ürünlerini incelemek & satın almak için tıklayın!

Visit esteelauder.com.tr

Key Findings

We analyzed Esteelauder.com.tr page load time and found that the first response time was 525 ms and then it took 5.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

esteelauder.com.tr performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.2 s

3/100

10%

LCP (Largest Contentful Paint)

Value10.2 s

0/100

25%

SI (Speed Index)

Value18.6 s

0/100

10%

TBT (Total Blocking Time)

Value2,080 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.047

99/100

15%

TTI (Time to Interactive)

Value22.5 s

1/100

10%

Network Requests Diagram

esteelauder.com.tr

525 ms

www.esteelauder.com.tr

935 ms

catch-console.js

23 ms

prototype-1.6.0.3.js

25 ms

jquery-1.5.2.min.js

58 ms

Our browser made a total of 183 requests to load all elements on the main page. We found that 82% of them (150 requests) were addressed to the original Esteelauder.com.tr, 3% (5 requests) were made to S.btstatic.com and 2% (3 requests) were made to Static.xx.fbcdn.net. The less responsive or slowest element that took the longest time to load (935 ms) belongs to the original domain Esteelauder.com.tr.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (34%)

Content Size

3.5 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Esteelauder.com.tr main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 86.3 kB

  • Original 101.4 kB
  • After minification 75.0 kB
  • After compression 15.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.4 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.3 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 66.1 kB

  • Original 2.1 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Estee Lauder images are well optimized though.

JavaScript Optimization

-76%

Potential reduce by 829.8 kB

  • Original 1.1 MB
  • After minification 842.4 kB
  • After compression 258.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 829.8 kB or 76% of the original size.

CSS Optimization

-87%

Potential reduce by 200.6 kB

  • Original 229.7 kB
  • After minification 141.3 kB
  • After compression 29.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Esteelauder.com.tr needs all CSS files to be minified and compressed as it can save up to 200.6 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 92 (53%)

Requests Now

175

After Optimization

83

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 175 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Estee Lauder. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 67 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

esteelauder.com.tr

esteelauder.com.tr

525 ms

www.esteelauder.com.tr

www.esteelauder.com.tr

935 ms

catch-console.js

catch-console.js

23 ms

prototype-1.6.0.3.js

prototype-1.6.0.3.js

25 ms

jquery-1.5.2.min.js

jquery-1.5.2.min.js

58 ms

resource.tmpl

resource.tmpl

442 ms

resource.tmpl

resource.tmpl

388 ms

resource.tmpl

resource.tmpl

294 ms

resource.tmpl

resource.tmpl

348 ms

scriptaculous.js

scriptaculous.js

54 ms

jsonpath-0.8.0.js

jsonpath-0.8.0.js

77 ms

swfobject.js

swfobject.js

79 ms

_base.js

_base.js

84 ms

jsonrpc.js

jsonrpc.js

81 ms

template.js

template.js

82 ms

overlay.js

overlay.js

84 ms

cart.js

cart.js

86 ms

flash.js

flash.js

88 ms

product.js

product.js

86 ms

error.js

error.js

89 ms

rb.js

rb.js

92 ms

pagedata.js

pagedata.js

90 ms

user.js

user.js

93 ms

addresslist.js

addresslist.js

93 ms

cookie.js

cookie.js

94 ms

globalnav.js

globalnav.js

95 ms

controltabs.js

controltabs.js

100 ms

tabs.js

tabs.js

101 ms

simpleSlideShow.js

simpleSlideShow.js

112 ms

jquery-ui.min.js

jquery-ui.min.js

73 ms

global.js

global.js

112 ms

analytics.js

analytics.js

112 ms

build.min.js

build.min.js

113 ms

templates.tmpl

templates.tmpl

335 ms

product-view.js

product-view.js

123 ms

product-view-single.js

product-view-single.js

121 ms

global.css

global.css

127 ms

el_global.css

el_global.css

132 ms

global_home.css

global_home.css

134 ms

fonts.css

fonts.css

141 ms

base_v2.css

base_v2.css

113 ms

spp.css

spp.css

97 ms

el_spp.css

el_spp.css

102 ms

plugins.js

plugins.js

107 ms

cufon.js

cufon.js

113 ms

OptimaDisplayBook_400.font.js

OptimaDisplayBook_400.font.js

119 ms

OptimaDisplayLight_300.font.js

OptimaDisplayLight_300.font.js

124 ms

OptimaDisplayUltraLight_200.font.js

OptimaDisplayUltraLight_200.font.js

129 ms

home_v2.js

home_v2.js

134 ms

resource.tmpl

resource.tmpl

490 ms

resource.tmpl

resource.tmpl

540 ms

eluminate.js

eluminate.js

266 ms

cmdatatagutils.js

cmdatatagutils.js

260 ms

tagbar.js

tagbar.js

264 ms

builder.js

builder.js

205 ms

effects.js

effects.js

352 ms

dragdrop.js

dragdrop.js

200 ms

controls.js

controls.js

365 ms

slider.js

slider.js

348 ms

sound.js

sound.js

300 ms

reset.css

reset.css

106 ms

dropdown.css

dropdown.css

110 ms

btn_signup.gif

btn_signup.gif

86 ms

gnav_whats_new.png

gnav_whats_new.png

83 ms

gnav_whats_new_over.png

gnav_whats_new_over.png

93 ms

d_201501_frdd_hline_266.jpg

d_201501_frdd_hline_266.jpg

86 ms

d_201601_EL_GNAV_yeniler_v1_january16.jpg

d_201601_EL_GNAV_yeniler_v1_january16.jpg

94 ms

d_201401_cat_hd_favorites.gif

d_201401_cat_hd_favorites.gif

90 ms

d_201401_cat_hd_behindscenes.gif

d_201401_cat_hd_behindscenes.gif

91 ms

d_201405_gnav_wnew_collections.gif

d_201405_gnav_wnew_collections.gif

174 ms

gnav_CAT631.png

gnav_CAT631.png

85 ms

gnav_CAT631_over.png

gnav_CAT631_over.png

86 ms

cat_hd_CAT638.gif

cat_hd_CAT638.gif

88 ms

cat_hd_CAT633.gif

cat_hd_CAT633.gif

91 ms

cat_hd_CAT646.gif

cat_hd_CAT646.gif

175 ms

cat_hd_CAT8315.gif

cat_hd_CAT8315.gif

96 ms

cat_hd_CAT8225.gif

cat_hd_CAT8225.gif

86 ms

cat_hd_CAT654.gif

cat_hd_CAT654.gif

84 ms

cat_hd_CAT8227.gif

cat_hd_CAT8227.gif

91 ms

cat_hd_CAT8228.gif

cat_hd_CAT8228.gif

86 ms

d_201003_frdd_hline_744.gif

d_201003_frdd_hline_744.gif

88 ms

d_201601_EL_GNAV_makeup_right_v1_january16.jpg

d_201601_EL_GNAV_makeup_right_v1_january16.jpg

86 ms

d_201601_EL_GNAV_makeup_left_v1_january16.jpg

d_201601_EL_GNAV_makeup_left_v1_january16.jpg

85 ms

d_200903_gnav_sk_vline.gif

d_200903_gnav_sk_vline.gif

84 ms

gnav_CAT681.png

gnav_CAT681.png

83 ms

gnav_CAT681_over.png

gnav_CAT681_over.png

87 ms

cat_hd_CAT683.gif

cat_hd_CAT683.gif

85 ms

cat_hd_CAT1041.gif

cat_hd_CAT1041.gif

88 ms

cat_hd_CAT8240.gif

cat_hd_CAT8240.gif

88 ms

cat_hd_CAT8246.gif

cat_hd_CAT8246.gif

257 ms

cat_hd_CAT8250.gif

cat_hd_CAT8250.gif

144 ms

d_201512_EL_GNAV_skincare_right_v1_january_tr.jpg

d_201512_EL_GNAV_skincare_right_v1_january_tr.jpg

144 ms

d_201601_EL_GNAV_skincare_left_v1_january16.jpg

d_201601_EL_GNAV_skincare_left_v1_january16.jpg

139 ms

gnav_CAT661.png

gnav_CAT661.png

140 ms

gnav_CAT661_over.png

gnav_CAT661_over.png

138 ms

cat_hd_CAT662.gif

cat_hd_CAT662.gif

268 ms

cat_hd_CAT674.gif

cat_hd_CAT674.gif

144 ms

tag.js

tag.js

65 ms

cat_hd_CAT669.gif

cat_hd_CAT669.gif

88 ms

cat_hd_CAT8254.gif

cat_hd_CAT8254.gif

90 ms

d_201501_EL_GNAV_renutriv_january_tr.jpg

d_201501_EL_GNAV_renutriv_january_tr.jpg

97 ms

d_200808_re_nutriv_h_rule_395.gif

d_200808_re_nutriv_h_rule_395.gif

92 ms

gnav_CAT571.png

gnav_CAT571.png

91 ms

gnav_CAT571_over.png

gnav_CAT571_over.png

189 ms

cat_hd_CAT573.gif

cat_hd_CAT573.gif

239 ms

cat_hd_CAT8257.gif

cat_hd_CAT8257.gif

89 ms

cat_hd_CAT622.gif

cat_hd_CAT622.gif

238 ms

cat_hd_CAT8265.gif

cat_hd_CAT8265.gif

209 ms

cat_hd_CAT1283.gif

cat_hd_CAT1283.gif

282 ms

d_201512_EL_GNAV_fragrance_right_v1_january_tr.jpg

d_201512_EL_GNAV_fragrance_right_v1_january_tr.jpg

186 ms

d_201601_EL_GNAV_fragrance_left_v1_january16.jpg

d_201601_EL_GNAV_fragrance_left_v1_january16.jpg

187 ms

gnav_aerin.png

gnav_aerin.png

281 ms

gnav_aerin_over.png

gnav_aerin_over.png

199 ms

gnav_aerin_fragrance.png

gnav_aerin_fragrance.png

197 ms

gnav_aerin_about.png

gnav_aerin_about.png

198 ms

gnav_looks_tips.png

gnav_looks_tips.png

199 ms

gnav_looks_tips_over.png

gnav_looks_tips_over.png

267 ms

d_201401_cat_hd_personalized.gif

d_201401_cat_hd_personalized.gif

247 ms

d_201511_EL_GNAV_look_tips_left_nov_TR.jpg

d_201511_EL_GNAV_look_tips_left_nov_TR.jpg

267 ms

d_201401_foundation.jpg

d_201401_foundation.jpg

266 ms

d_200810_dd_lnt_vbreak.png

d_200810_dd_lnt_vbreak.png

272 ms

d_200808_looks_tips_h_rule_465.gif

d_200808_looks_tips_h_rule_465.gif

336 ms

d_201401_cat_hd_tipstech.gif

d_201401_cat_hd_tipstech.gif

335 ms

gnav_special_offers.png

gnav_special_offers.png

284 ms

gnav_special_offers_over.png

gnav_special_offers_over.png

285 ms

d_201601_EL_GNAV_offer_v1_january16.jpg

d_201601_EL_GNAV_offer_v1_january16.jpg

283 ms

typeahead_loading_hor.gif

typeahead_loading_hor.gif

297 ms

h_products_typeahead.png

h_products_typeahead.png

371 ms

h_relatedinformation_typeahead.png

h_relatedinformation_typeahead.png

412 ms

blue_email_go.png

blue_email_go.png

438 ms

logo_estee_lauder_navy.png

logo_estee_lauder_navy.png

439 ms

utility_divider_solid.png

utility_divider_solid.png

439 ms

bullet.gif

bullet.gif

456 ms

btn_search1.png

btn_search1.png

484 ms

globalnav_bdr_gold.jpg

globalnav_bdr_gold.jpg

517 ms

blue_arrCountry.png

blue_arrCountry.png

516 ms

white_popup_mask.png

white_popup_mask.png

516 ms

tag

tag

89 ms

estee_homepage_scaling.xml

estee_homepage_scaling.xml

565 ms

like.php

like.php

300 ms

e65326871393ddf24be8154f2387b30d14c6baaa.js

e65326871393ddf24be8154f2387b30d14c6baaa.js

123 ms

5f48a8db6bdb86b602c79cee520a3c1d73af77a5.js

5f48a8db6bdb86b602c79cee520a3c1d73af77a5.js

71 ms

8a598a2f5c103eab8b3d6cafe0a961a3519a9d0d.js

8a598a2f5c103eab8b3d6cafe0a961a3519a9d0d.js

12 ms

383f055b8ee6dd27964f5140b4a86cee98daba51.js

383f055b8ee6dd27964f5140b4a86cee98daba51.js

9 ms

gtm.js

gtm.js

102 ms

id

id

59 ms

fbds.js

fbds.js

116 ms

rU2ubZ6l1Q5.js

rU2ubZ6l1Q5.js

273 ms

s1348955256655979901

s1348955256655979901

35 ms

analytics.js

analytics.js

19 ms

conversion_async.js

conversion_async.js

17 ms

pi.js

pi.js

666 ms

activity

activity

249 ms

35 ms

collect

collect

34 ms

collect

collect

211 ms

209 ms

EL_HP_rotation1_january16_v1.jpg

EL_HP_rotation1_january16_v1.jpg

221 ms

EL_HP_rotation2_january16_v3.jpg

EL_HP_rotation2_january16_v3.jpg

597 ms

EL_HP_rotation3_january16_v2.jpg

EL_HP_rotation3_january16_v2.jpg

306 ms

EL_HP_rotation4_january16_v2.jpg

EL_HP_rotation4_january16_v2.jpg

747 ms

EL_HP_rotation5_january16_v3.jpg

EL_HP_rotation5_january16_v3.jpg

521 ms

EL_HP_rotation6_january16_v2.jpg

EL_HP_rotation6_january16_v2.jpg

443 ms

EL_HP_rollover1_january_tr.jpg

EL_HP_rollover1_january_tr.jpg

522 ms

EL_HP_rollover2_january_tr.jpg

EL_HP_rollover2_january_tr.jpg

437 ms

EL_HP_rollover3_january_tr.jpg

EL_HP_rollover3_january_tr.jpg

643 ms

close_btn.png

close_btn.png

620 ms

Optima.woff

Optima.woff

630 ms

47 ms

like.php

like.php

82 ms

rU2ubZ6l1Q5.js

rU2ubZ6l1Q5.js

280 ms

LVx-xkvaJ0b.png

LVx-xkvaJ0b.png

192 ms

eluminate

eluminate

596 ms

hero_togglers.png

hero_togglers.png

329 ms

slide_togglers.png

slide_togglers.png

437 ms

tab_togglers.png

tab_togglers.png

456 ms

pi.aspx

pi.aspx

196 ms

53e48fb290429.js

53e48fb290429.js

207 ms

p43451.js

p43451.js

18 ms

srt

srt

444 ms

rt

rt

286 ms

rt

rt

289 ms

pixel

pixel

31 ms

Accessibility Review

esteelauder.com.tr accessibility score

75

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

esteelauder.com.tr best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

esteelauder.com.tr SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    TR

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Esteelauder.com.tr can be misinterpreted by Google and other search engines. Our service has detected that Turkish is used on the page, and it does not match the claimed English language. Our system also found out that Esteelauder.com.tr main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

esteelauder.com.tr

Open Graph description is not detected on the main page of Estee Lauder. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: