Tools & Wizards About Us
esterling.co.uk screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 46% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

esterling.co.uk

SEO & Web Design | Digital Agency Birmingham | eSterling Ltd

Page Load Speed

1.8 sec in total

First Response

65 ms

Resources Loaded

1.3 sec

Page Rendered

452 ms

esterling.co.uk screenshot

About Website

Welcome to esterling.co.uk homepage info - get ready to check ESterling best content for United Kingdom right away, or after learning these important things about esterling.co.uk

eSterling is a Web Design and Digital Marketing agency based in Birmingham, West Midlands, UK. Call 0121 766 8087 and we can help you discover your next customer.

Visit esterling.co.uk

Key Findings

We analyzed Esterling.co.uk page load time and found that the first response time was 65 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

esterling.co.uk performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

11/100

10%

LCP (Largest Contentful Paint)

Value12.7 s

0/100

25%

SI (Speed Index)

Value17.1 s

0/100

10%

TBT (Total Blocking Time)

Value3,480 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.095

91/100

15%

TTI (Time to Interactive)

Value20.0 s

2/100

10%

Network Requests Diagram

esterling.co.uk

65 ms

www.esterling.co.uk

59 ms

www.esterling.co.uk

235 ms

cookiecontrol-es.js

278 ms

template.css

76 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 68% of them (43 requests) were addressed to the original Esterling.co.uk, 13% (8 requests) were made to Apis.google.com and 5% (3 requests) were made to S7.addthis.com. The less responsive or slowest element that took the longest time to load (499 ms) belongs to the original domain Esterling.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 427.7 kB (22%)

Content Size

2.0 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Esterling.co.uk main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-63%

Potential reduce by 50.1 kB

  • Original 79.9 kB
  • After minification 78.7 kB
  • After compression 29.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.1 kB or 63% of the original size.

Image Optimization

-2%

Potential reduce by 30.1 kB

  • Original 1.3 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ESterling images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 325.1 kB

  • Original 529.1 kB
  • After minification 525.9 kB
  • After compression 204.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 325.1 kB or 61% of the original size.

CSS Optimization

-78%

Potential reduce by 22.3 kB

  • Original 28.4 kB
  • After minification 24.9 kB
  • After compression 6.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Esterling.co.uk needs all CSS files to be minified and compressed as it can save up to 22.3 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 25 (43%)

Requests Now

58

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ESterling. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

esterling.co.uk

esterling.co.uk

65 ms

www.esterling.co.uk

www.esterling.co.uk

59 ms

www.esterling.co.uk

www.esterling.co.uk

235 ms

cookiecontrol-es.js

cookiecontrol-es.js

278 ms

template.css

template.css

76 ms

home.css

home.css

154 ms

banners.css

banners.css

125 ms

jquery-1.8.3.min.js

jquery-1.8.3.min.js

236 ms

mediaqueries.css

mediaqueries.css

129 ms

addthis_widget.js

addthis_widget.js

65 ms

jquery.cycle.js

jquery.cycle.js

183 ms

gdl-custom-slider.js

gdl-custom-slider.js

148 ms

plusone.js

plusone.js

76 ms

jquery.min.js

jquery.min.js

62 ms

main_bg.jpg

main_bg.jpg

105 ms

lg-addthis-en.gif

lg-addthis-en.gif

31 ms

logo.gif

logo.gif

98 ms

home.gif

home.gif

102 ms

default.gif

default.gif

100 ms

seo-slider.jpg

seo-slider.jpg

456 ms

cms-slider1.jpg

cms-slider1.jpg

280 ms

mobile.jpg

mobile.jpg

281 ms

ecommerce-slider.jpg

ecommerce-slider.jpg

389 ms

design-slider.jpg

design-slider.jpg

280 ms

diamondlove-thumnbail.jpg

diamondlove-thumnbail.jpg

278 ms

heartbeat-thumbnail.jpg

heartbeat-thumbnail.jpg

389 ms

interoffice-thumbnail.jpg

interoffice-thumbnail.jpg

387 ms

rainsbrookvets-thumbnail.jpg

rainsbrookvets-thumbnail.jpg

387 ms

exterious-thumbnail.jpg

exterious-thumbnail.jpg

400 ms

luxuryloans-thumbnail.jpg

luxuryloans-thumbnail.jpg

456 ms

nominet.png

nominet.png

452 ms

birmingham-chamber-commerce.png

birmingham-chamber-commerce.png

452 ms

black-country-chamber.png

black-country-chamber.png

449 ms

bs9001.jpg

bs9001.jpg

452 ms

iab.jpg

iab.jpg

469 ms

google-adwords.png

google-adwords.png

470 ms

business-link.png

business-link.png

469 ms

thawte-reseller.png

thawte-reseller.png

472 ms

paypoint.png

paypoint.png

472 ms

SagePay_Logo.png

SagePay_Logo.png

473 ms

sempo.png

sempo.png

493 ms

xhtml.gif

xhtml.gif

494 ms

css.gif

css.gif

499 ms

field_bg.gif

field_bg.gif

408 ms

main_footer_bg.jpg

main_footer_bg.jpg

417 ms

bullet.gif

bullet.gif

422 ms

side-contact.png

side-contact.png

441 ms

analytics.js

analytics.js

169 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

122 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

178 ms

fastbutton

fastbutton

250 ms

300lo.json

300lo.json

164 ms

arrow-right-white.png

arrow-right-white.png

285 ms

0195.js

0195.js

245 ms

sh.8e5f85691f9aaa082472a194.html

sh.8e5f85691f9aaa082472a194.html

61 ms

collect

collect

72 ms

postmessageRelay

postmessageRelay

123 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

67 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

76 ms

pJeswbKZO4XwVR0035gpgvesZW2xOQ-xsNqO47m55DA.ttf

pJeswbKZO4XwVR0035gpgvesZW2xOQ-xsNqO47m55DA.ttf

65 ms

3193398744-postmessagerelay.js

3193398744-postmessagerelay.js

36 ms

rpc:shindig_random.js

rpc:shindig_random.js

44 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

5 ms

Accessibility Review

esterling.co.uk accessibility score

78

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

esterling.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

esterling.co.uk SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Esterling.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Esterling.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

esterling.co.uk

Open Graph data is detected on the main page of ESterling. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: