Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

expresstoyshop.co.uk

expresstoyshop.co.uk

Page Load Speed

3.1 sec in total

First Response

292 ms

Resources Loaded

2.6 sec

Page Rendered

251 ms

expresstoyshop.co.uk screenshot

About Website

Click here to check amazing Expresstoyshop content. Otherwise, check out these important facts you probably never knew about expresstoyshop.co.uk

Express Toy Shop, a Leading Retailer of Children's Toys and Games

Visit expresstoyshop.co.uk

Key Findings

We analyzed Expresstoyshop.co.uk page load time and found that the first response time was 292 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

expresstoyshop.co.uk performance score

0

Network Requests Diagram

expresstoyshop.co.uk

292 ms

www.expresstoyshop.co.uk

484 ms

A.screen.css.pagespeed.cf.uKxStdAW32.css

192 ms

jquery.min.js

40 ms

includes,_script.js+js,_jsOnload.js+js,_cufon.js+js,_RockoUltraFLF_500.font.js.pagespeed.jc.tYgXEQPt2b.js

400 ms

Our browser made a total of 31 requests to load all elements on the main page. We found that 87% of them (27 requests) were addressed to the original Expresstoyshop.co.uk, 6% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Ajax.googleapis.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Expresstoyshop.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 72.1 kB (40%)

Content Size

179.7 kB

After Optimization

107.6 kB

In fact, the total size of Expresstoyshop.co.uk main page is 179.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Javascripts take 81.5 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 20.6 kB

  • Original 26.7 kB
  • After minification 25.5 kB
  • After compression 6.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 20.6 kB or 77% of the original size.

Image Optimization

-3%

Potential reduce by 1.9 kB

  • Original 58.1 kB
  • After minification 56.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Expresstoyshop images are well optimized though.

JavaScript Optimization

-48%

Potential reduce by 39.5 kB

  • Original 81.5 kB
  • After minification 80.2 kB
  • After compression 42.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 39.5 kB or 48% of the original size.

CSS Optimization

-75%

Potential reduce by 10.1 kB

  • Original 13.4 kB
  • After minification 13.4 kB
  • After compression 3.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Expresstoyshop.co.uk needs all CSS files to be minified and compressed as it can save up to 10.1 kB or 75% of the original size.

Requests Breakdown

Number of requests can be reduced by 3 (10%)

Requests Now

29

After Optimization

26

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Expresstoyshop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

expresstoyshop.co.uk SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Expresstoyshop.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that Expresstoyshop.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Expresstoyshop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: