Tools & Wizards About Us
fairtrade.nl screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    33% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

fairtrade.nl

Fairtrade Original - Smaak begint bij de oorsprong en dat proef je

Page Load Speed

5.2 sec in total

First Response

375 ms

Resources Loaded

4.2 sec

Page Rendered

628 ms

fairtrade.nl screenshot

About Website

Visit fairtrade.nl now to see the best up-to-date Fairtrade content for Netherlands and also check out these interesting facts you probably never knew about fairtrade.nl

Smaak begint bij de oorsprong. Daar waar het zaadje de grond in gaat. Sinds 1959 komen wij daar waar smaak begint. Dat maakt Fairtrade Original.

Visit fairtrade.nl

Key Findings

We analyzed Fairtrade.nl page load time and found that the first response time was 375 ms and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

fairtrade.nl performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value13.2 s

0/100

25%

SI (Speed Index)

Value14.6 s

1/100

10%

TBT (Total Blocking Time)

Value7,850 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value17.0 s

4/100

10%

Network Requests Diagram

fairtrade.nl

375 ms

www.fairtradeoriginal.nl

801 ms

main-v4.css

170 ms

style.min.css

272 ms

postratings-css.css

289 ms

Our browser made a total of 36 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Fairtrade.nl, 94% (34 requests) were made to Fairtradeoriginal.nl and 3% (1 request) were made to Cdn.polyfill.io. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Fairtradeoriginal.nl.

Page Optimization Overview & Recommendations

Page size can be reduced by 140.8 kB (16%)

Content Size

888.7 kB

After Optimization

747.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fairtrade.nl main page is 888.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 663.7 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 120.4 kB

  • Original 139.5 kB
  • After minification 120.1 kB
  • After compression 19.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.4 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 120.4 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 1.5 kB

  • Original 663.7 kB
  • After minification 662.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fairtrade images are well optimized though.

JavaScript Optimization

-22%

Potential reduce by 6.9 kB

  • Original 32.0 kB
  • After minification 32.0 kB
  • After compression 25.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 6.9 kB or 22% of the original size.

CSS Optimization

-22%

Potential reduce by 11.9 kB

  • Original 53.5 kB
  • After minification 53.4 kB
  • After compression 41.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fairtrade.nl needs all CSS files to be minified and compressed as it can save up to 11.9 kB or 22% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (41%)

Requests Now

29

After Optimization

17

  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fairtrade. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

fairtrade.nl

fairtrade.nl

375 ms

www.fairtradeoriginal.nl

www.fairtradeoriginal.nl

801 ms

main-v4.css

main-v4.css

170 ms

style.min.css

style.min.css

272 ms

postratings-css.css

postratings-css.css

289 ms

cookie-law-info-public.css

cookie-law-info-public.css

290 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

294 ms

jquery.js

jquery.js

374 ms

cookie-law-info-public.js

cookie-law-info-public.js

372 ms

myloadmore.js

myloadmore.js

353 ms

cookie-law-info-table.css

cookie-law-info-table.css

367 ms

postratings-js.js

postratings-js.js

364 ms

alertify-and-redirect-comp.js

alertify-and-redirect-comp.js

684 ms

intersection-lazyload-polyfill.js

intersection-lazyload-polyfill.js

684 ms

polyfill.min.js

polyfill.min.js

44 ms

main-v6.js

main-v6.js

931 ms

star-anise.svg

star-anise.svg

398 ms

red-chili.svg

red-chili.svg

119 ms

fairtrade-logo-nl.png

fairtrade-logo-nl.png

305 ms

Fairtrade-Original-Recept-Maiskolf4-1280x500.jpg

Fairtrade-Original-Recept-Maiskolf4-1280x500.jpg

328 ms

kartelrand.svg

kartelrand.svg

141 ms

shape-texture.png

shape-texture.png

526 ms

Packshots-kruidenpastas-India-en-Sri-Lanka-780x488.jpeg

Packshots-kruidenpastas-India-en-Sri-Lanka-780x488.jpeg

334 ms

Courgette-bbq-780x520.jpg

Courgette-bbq-780x520.jpg

291 ms

FTO_BFTW_website-1-1280x500.jpg

FTO_BFTW_website-1-1280x500.jpg

331 ms

logo-cookieyes.svg

logo-cookieyes.svg

326 ms

35A41C_2_0.woff

35A41C_2_0.woff

198 ms

35A41C_0_0.woff

35A41C_0_0.woff

255 ms

35A41C_5_0.woff

35A41C_5_0.woff

255 ms

35A41C_4_0.woff

35A41C_4_0.woff

395 ms

35A41C_3_0.woff

35A41C_3_0.woff

392 ms

rating_over.gif

rating_over.gif

1002 ms

smudge.webp

smudge.webp

1003 ms

cardamom.jpg

cardamom.jpg

300 ms

basil.jpg

basil.jpg

299 ms

star-anise.jpg

star-anise.jpg

300 ms

Accessibility Review

fairtrade.nl accessibility score

83

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

<object> elements do not have alternate text

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

fairtrade.nl best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

fairtrade.nl SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    NL

  • Language Claimed

    NL

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fairtrade.nl can be misinterpreted by Google and other search engines. Our service has detected that Dutch is used on the page, and it matches the claimed language. Our system also found out that Fairtrade.nl main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fairtrade.nl

Open Graph data is detected on the main page of Fairtrade. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: