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fairytalebrownies.com screenshot

Report Summary

  • 8

    Performance

    Renders faster than
    22% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 77% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

fairytalebrownies.com

Fairytale Brownies | Gourmet Brownie & Cookie Gift Basket Delivery

Page Load Speed

3.1 sec in total

First Response

63 ms

Resources Loaded

2.3 sec

Page Rendered

729 ms

fairytalebrownies.com screenshot

About Website

Click here to check amazing Fairytale Brownies content. Otherwise, check out these important facts you probably never knew about fairytalebrownies.com

Handcrafted brownies, cookies & more baked with Belgian chocolate and all-natural ingredients. Stunning gift baskets for any occasion.

Visit fairytalebrownies.com

Key Findings

We analyzed Fairytalebrownies.com page load time and found that the first response time was 63 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

fairytalebrownies.com performance score

8

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value30.5 s

0/100

25%

SI (Speed Index)

Value24.6 s

0/100

10%

TBT (Total Blocking Time)

Value35,710 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.476

18/100

15%

TTI (Time to Interactive)

Value48.5 s

0/100

10%

Network Requests Diagram

fairytalebrownies.com

63 ms

www.brownies.com

174 ms

home.css

9 ms

header.css

12 ms

klaviyo.js

229 ms

Our browser made a total of 88 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Fairytalebrownies.com, 25% (22 requests) were made to Brownies.com and 24% (21 requests) were made to Brownies.sirv.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Brownies.sirv.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 328.9 kB (20%)

Content Size

1.7 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fairytalebrownies.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 295.0 kB

  • Original 379.8 kB
  • After minification 356.9 kB
  • After compression 84.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 295.0 kB or 78% of the original size.

Image Optimization

-1%

Potential reduce by 13.8 kB

  • Original 1.1 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fairytale Brownies images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 17.3 kB

  • Original 209.4 kB
  • After minification 205.2 kB
  • After compression 192.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-20%

Potential reduce by 2.7 kB

  • Original 13.2 kB
  • After minification 13.2 kB
  • After compression 10.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fairytalebrownies.com needs all CSS files to be minified and compressed as it can save up to 2.7 kB or 20% of the original size.

Requests Breakdown

Number of requests can be reduced by 35 (44%)

Requests Now

80

After Optimization

45

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 80 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fairytale Brownies. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

fairytalebrownies.com

fairytalebrownies.com

63 ms

www.brownies.com

www.brownies.com

174 ms

home.css

home.css

9 ms

header.css

header.css

12 ms

klaviyo.js

klaviyo.js

229 ms

footer.css

footer.css

72 ms

platform.js

platform.js

251 ms

sirv.js

sirv.js

449 ms

autocomplete.aspx

autocomplete.aspx

82 ms

conversion.js

conversion.js

272 ms

all.js

all.js

264 ms

logo.png

logo.png

741 ms

swatch

swatch

260 ms

hy212x-1.jpg

hy212x-1.jpg

901 ms

happy-halloween-brownie-gifts.jpg

happy-halloween-brownie-gifts.jpg

1455 ms

birthday-gift-baskets.png

birthday-gift-baskets.png

1037 ms

thank-you-gift-baskets.png

thank-you-gift-baskets.png

1037 ms

fall-gift-baskets.png

fall-gift-baskets.png

1018 ms

digital-catalog-autumn22-m.jpg

digital-catalog-autumn22-m.jpg

1269 ms

digital-catalog-autumn22.jpg

digital-catalog-autumn22.jpg

1276 ms

close-2.png

close-2.png

167 ms

magnify.png

magnify.png

168 ms

cart.png

cart.png

182 ms

menu.gif

menu.gif

218 ms

navCart.png

navCart.png

217 ms

magnify.png

magnify.png

222 ms

arrow_back.png

arrow_back.png

221 ms

arrow_forward.png

arrow_forward.png

227 ms

lato-v16-latin-regular.woff

lato-v16-latin-regular.woff

318 ms

gtm.js

gtm.js

322 ms

autocomplete

autocomplete

214 ms

ajax-loader.gif

ajax-loader.gif

119 ms

aleo-v3-latin-regular.woff

aleo-v3-latin-regular.woff

196 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

33 ms

cb=gapi.loaded_1

cb=gapi.loaded_1

95 ms

badge

badge

221 ms

196 ms

all.js

all.js

34 ms

postmessageRelay

postmessageRelay

586 ms

error-404

error-404

84 ms

m=_b,_tp,_r

m=_b,_tp,_r

35 ms

gray_stars_large.png

gray_stars_large.png

83 ms

orange_stars_large.png

orange_stars_large.png

98 ms

gcr_logo_stacked.png

gcr_logo_stacked.png

147 ms

analytics.js

analytics.js

263 ms

loader.js

loader.js

116 ms

fbevents.js

fbevents.js

77 ms

sv.js

sv.js

265 ms

hotjar-1192212.js

hotjar-1192212.js

452 ms

js

js

122 ms

111 ms

m=byfTOb,lsjVmc,xUdipf,n73qwf,UUJqVe,IZT63,vfuNJf,ws9Tlc,LEikZe,NwH0H,MpJwZc,PrPYRd,gychg,hc6Ubd,vhDjqd

m=byfTOb,lsjVmc,xUdipf,n73qwf,UUJqVe,IZT63,vfuNJf,ws9Tlc,LEikZe,NwH0H,MpJwZc,PrPYRd,gychg,hc6Ubd,vhDjqd

441 ms

977560178968794

977560178968794

158 ms

call-tracking_7.js

call-tracking_7.js

149 ms

m=Wt6vjf,hhhU8,FCpbqb,WhJNk

m=Wt6vjf,hhhU8,FCpbqb,WhJNk

221 ms

m=lwddkf,EFQ78c

m=lwddkf,EFQ78c

232 ms

collect

collect

163 ms

collect

collect

320 ms

track.sv.rkdms.com

track.sv.rkdms.com

270 ms

1832714284-postmessagerelay.js

1832714284-postmessagerelay.js

195 ms

rpc:shindig_random.js

rpc:shindig_random.js

140 ms

modules.61e17720cf639c3e96a7.js

modules.61e17720cf639c3e96a7.js

236 ms

wcm

wcm

123 ms

log

log

161 ms

api.js

api.js

70 ms

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

141 ms

ga-audiences

ga-audiences

79 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

24 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

52 ms

p.gif

p.gif

140 ms

visit-data

visit-data

595 ms

twitter-2017.png

twitter-2017.png

189 ms

CA494-1.jpg

CA494-1.jpg

199 ms

cl498-1.jpg

cl498-1.jpg

378 ms

rf303-1.jpg

rf303-1.jpg

180 ms

custom-logo-brownie-gifts.gif

custom-logo-brownie-gifts.gif

370 ms

free-message-cards.jpg

free-message-cards.jpg

272 ms

hp_ingredients.png

hp_ingredients.png

158 ms

hp_truck_2.png

hp_truck_2.png

271 ms

hp_clip2.png

hp_clip2.png

284 ms

ribbon.png

ribbon.png

316 ms

hp_signature.jpg

hp_signature.jpg

380 ms

NFLSupplier.png

NFLSupplier.png

380 ms

kaboom.png

kaboom.png

390 ms

paypal-2.png

paypal-2.png

449 ms

facebook-2017.png

facebook-2017.png

51 ms

instagram-2017.png

instagram-2017.png

51 ms

BBB-accredited-business-small.png

BBB-accredited-business-small.png

51 ms

Accessibility Review

fairytalebrownies.com accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

fairytalebrownies.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

fairytalebrownies.com SEO score

92

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fairytalebrownies.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fairytalebrownies.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

fairytalebrownies.com

Open Graph description is not detected on the main page of Fairytale Brownies. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: