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fashions-first.co.uk screenshot

Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

fashions-first.co.uk

Page Load Speed

4.5 sec in total

First Response

399 ms

Resources Loaded

3.7 sec

Page Rendered

483 ms

fashions-first.co.uk screenshot

About Website

Welcome to fashions-first.co.uk homepage info - get ready to check Fashions First best content for United Kingdom right away, or after learning these important things about fashions-first.co.uk

Fashions-First is one of the best and trustable wholesale online store for young fashion, women fashion, women apparel, men clothing, kids wear in UK.

Visit fashions-first.co.uk

Key Findings

We analyzed Fashions-first.co.uk page load time and found that the first response time was 399 ms and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

fashions-first.co.uk performance score

0

Network Requests Diagram

www.fashions-first.co.uk

399 ms

font-awesome.css

11 ms

7d66f2ff8154d6de.css

277 ms

16bb7f4536a36e45.js

920 ms

conversion.js

17 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 84% of them (77 requests) were addressed to the original Fashions-first.co.uk, 3% (3 requests) were made to Google-analytics.com and 2% (2 requests) were made to V2.zopim.com. The less responsive or slowest element that took the longest time to load (1.3 sec) belongs to the original domain Fashions-first.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.2 MB (33%)

Content Size

3.7 MB

After Optimization

2.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fashions-first.co.uk main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 169.4 kB

  • Original 185.3 kB
  • After minification 120.2 kB
  • After compression 16.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 65.1 kB, which is 35% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 169.4 kB or 91% of the original size.

Image Optimization

-6%

Potential reduce by 134.6 kB

  • Original 2.3 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fashions First images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 569.6 kB

  • Original 794.8 kB
  • After minification 660.1 kB
  • After compression 225.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 569.6 kB or 72% of the original size.

CSS Optimization

-91%

Potential reduce by 342.8 kB

  • Original 377.9 kB
  • After minification 315.9 kB
  • After compression 35.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fashions-first.co.uk needs all CSS files to be minified and compressed as it can save up to 342.8 kB or 91% of the original size.

Requests Breakdown

Number of requests can be reduced by 22 (25%)

Requests Now

87

After Optimization

65

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fashions First. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.fashions-first.co.uk

www.fashions-first.co.uk

399 ms

font-awesome.css

font-awesome.css

11 ms

7d66f2ff8154d6de.css

7d66f2ff8154d6de.css

277 ms

16bb7f4536a36e45.js

16bb7f4536a36e45.js

920 ms

conversion.js

conversion.js

17 ms

styleresponsive.css

styleresponsive.css

185 ms

styles.css

styles.css

187 ms

script.js

script.js

188 ms

jquery.hoverIntent.minified.js

jquery.hoverIntent.minified.js

41 ms

176 ms

css

css

52 ms

payment_shipping.png

payment_shipping.png

420 ms

logo.gif

logo.gif

173 ms

germany.gif

germany.gif

174 ms

french.gif

french.gif

175 ms

uk.gif

uk.gif

175 ms

arrow-down.png

arrow-down.png

176 ms

espa%C3%B1ol.gif

espa%C3%B1ol.gif

173 ms

italiano.gif

italiano.gif

206 ms

belgique.gif

belgique.gif

207 ms

dutch.gif

dutch.gif

210 ms

polski.gif

polski.gif

210 ms

esk%C3%BD.gif

esk%C3%BD.gif

210 ms

schweiz.gif

schweiz.gif

210 ms

dansk.gif

dansk.gif

295 ms

svenska.gif

svenska.gif

296 ms

suomi.gif

suomi.gif

302 ms

norsk.gif

norsk.gif

303 ms

russian.gif

russian.gif

300 ms

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305 ms

magyar.gif

magyar.gif

387 ms

rom%C3%A2n%C4%83.gif

rom%C3%A2n%C4%83.gif

388 ms

europe.gif

europe.gif

393 ms

united%20states.gif

united%20states.gif

394 ms

united%20arab%20emirates.gif

united%20arab%20emirates.gif

396 ms

nav0.png

nav0.png

398 ms

nav3.png

nav3.png

568 ms

nav4.png

nav4.png

477 ms

nav254.png

nav254.png

581 ms

nav5.png

nav5.png

579 ms

nav6.png

nav6.png

580 ms

nav7.png

nav7.png

586 ms

nav8.png

nav8.png

569 ms

nav9.png

nav9.png

658 ms

nav10.png

nav10.png

660 ms

nav12.png

nav12.png

670 ms

160126025537ss16.jpg

160126025537ss16.jpg

1346 ms

160126101515ss16-one.jpg

160126101515ss16-one.jpg

1286 ms

widget_v2.134.js

widget_v2.134.js

26 ms

54 ms

160128122109ss16-active.jpg

160128122109ss16-active.jpg

1126 ms

141231104917141218095724image1.jpg

141231104917141218095724image1.jpg

856 ms

150808112729sale.jpg

150808112729sale.jpg

583 ms

141231103805PARTY-2015.jpg

141231103805PARTY-2015.jpg

1125 ms

141231104233141218103155plus-size-banner-int_1.jpg

141231104233141218103155plus-size-banner-int_1.jpg

766 ms

r2097-1.jpg

r2097-1.jpg

1119 ms

r2096-1.jpg

r2096-1.jpg

1089 ms

analytics.js

analytics.js

17 ms

r2112-1.jpg

r2112-1.jpg

1087 ms

168385-pink-f.jpg

168385-pink-f.jpg

1087 ms

15a-673_-white-f.jpg

15a-673_-white-f.jpg

1086 ms

15a-661-appricot-f.jpg

15a-661-appricot-f.jpg

1086 ms

white_lace_up_trainers-4_2.jpg

white_lace_up_trainers-4_2.jpg

1074 ms

collect

collect

11 ms

collect

collect

3 ms

d1-black-f.jpg

d1-black-f.jpg

1007 ms

d3-red-f.jpg

d3-red-f.jpg

1010 ms

long_sleeved_satin_trim_kimono-1.jpg

long_sleeved_satin_trim_kimono-1.jpg

1030 ms

floral_print_satin_trim_kimono-1.jpg

floral_print_satin_trim_kimono-1.jpg

1046 ms

sw01291-1.jpg

sw01291-1.jpg

1065 ms

y047-1.jpg

y047-1.jpg

1089 ms

9003-m-1.jpg

9003-m-1.jpg

1015 ms

9066-1.jpg

9066-1.jpg

1036 ms

denim%20new.jpg

denim%20new.jpg

1053 ms

party%20new.jpg

party%20new.jpg

1052 ms

schuhe%20new.jpg

schuhe%20new.jpg

1074 ms

schmuck%20new.jpg

schmuck%20new.jpg

1087 ms

%C4%8Cesk%C3%BD.gif

%C4%8Cesk%C3%BD.gif

1015 ms

%D0%A3%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%81%D1%8C%D0%BA%D0%B0.gif

%D0%A3%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D1%81%D1%8C%D0%BA%D0%B0.gif

949 ms

al.gif

al.gif

978 ms

phone.png

phone.png

968 ms

bg_nav.png

bg_nav.png

994 ms

devider.gif

devider.gif

995 ms

produktfotos.jpg

produktfotos.jpg

998 ms

avatar_simple_visitor.png

avatar_simple_visitor.png

56 ms

aL63HcygAAVYuCCsAAA==

aL63HcygAAVYuCCsAAA==

1 ms

3a20774cc44a46d3.css

3a20774cc44a46d3.css

94 ms

roundtrip.js

roundtrip.js

7 ms

loading.gif

loading.gif

94 ms

www.fashions-first.co.uk

www.fashions-first.co.uk

110 ms

arrows.png

arrows.png

94 ms

P5WAN6CQMJG5TFGH4COY5P.js

P5WAN6CQMJG5TFGH4COY5P.js

243 ms

SEO Factors

fashions-first.co.uk SEO score

0

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fashions-first.co.uk can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Fashions-first.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fashions-first.co.uk

Open Graph description is not detected on the main page of Fashions First. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: