Tools & Wizards About Us
fena.com screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

fena.com

Fena - Fabric Care, Home Care and Personal Care products in India

Page Load Speed

9.1 sec in total

First Response

437 ms

Resources Loaded

8.4 sec

Page Rendered

259 ms

fena.com screenshot

About Website

Visit fena.com now to see the best up-to-date Fena content for India and also check out these interesting facts you probably never knew about fena.com

Founded in 1976, Fena is a first-generation entrepreneurial venture that has grown steadily over the years. Today, it is recognized as a leading player in Fabric Care, Home Care and Personal Care prod...

Visit fena.com

Key Findings

We analyzed Fena.com page load time and found that the first response time was 437 ms and then it took 8.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

fena.com performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.5 s

15/100

10%

LCP (Largest Contentful Paint)

Value19.5 s

0/100

25%

SI (Speed Index)

Value13.8 s

1/100

10%

TBT (Total Blocking Time)

Value9,540 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.123

83/100

15%

TTI (Time to Interactive)

Value29.5 s

0/100

10%

Network Requests Diagram

fena.com

437 ms

www.fena.com

1042 ms

css

37 ms

css

52 ms

css

59 ms

Our browser made a total of 198 requests to load all elements on the main page. We found that 74% of them (147 requests) were addressed to the original Fena.com, 8% (16 requests) were made to Youtube.com and 5% (10 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (3.3 sec) belongs to the original domain Fena.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.4 MB (38%)

Content Size

6.3 MB

After Optimization

3.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fena.com main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.4 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 68.0 kB

  • Original 80.8 kB
  • After minification 61.1 kB
  • After compression 12.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.7 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 68.0 kB or 84% of the original size.

Image Optimization

-38%

Potential reduce by 2.1 MB

  • Original 5.4 MB
  • After minification 3.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Fena needs image optimization as it can save up to 2.1 MB or 38% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-36%

Potential reduce by 221.3 kB

  • Original 612.2 kB
  • After minification 612.2 kB
  • After compression 390.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 221.3 kB or 36% of the original size.

CSS Optimization

-3%

Potential reduce by 5.1 kB

  • Original 196.2 kB
  • After minification 196.2 kB
  • After compression 191.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fena.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 55 (30%)

Requests Now

184

After Optimization

129

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 184 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fena. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

fena.com

fena.com

437 ms

www.fena.com

www.fena.com

1042 ms

css

css

37 ms

css

css

52 ms

css

css

59 ms

css

css

61 ms

css

css

59 ms

css

css

58 ms

style.css

style.css

454 ms

responsive.css

responsive.css

607 ms

fonts.css

fonts.css

612 ms

bootstrap.min.css

bootstrap.min.css

818 ms

bootstrap-theme.min.css

bootstrap-theme.min.css

618 ms

easy-responsive-tabs.css

easy-responsive-tabs.css

629 ms

owl.carousel.min.css

owl.carousel.min.css

672 ms

jquery.min.js

jquery.min.js

1014 ms

page.js

page.js

39 ms

js

js

78 ms

wow.js

wow.js

816 ms

custom.js

custom.js

829 ms

bootstrap.min.js

bootstrap.min.js

839 ms

jquery.flexisel.js

jquery.flexisel.js

891 ms

owl.carousel.js

owl.carousel.js

1049 ms

easyResponsiveTabs.js

easyResponsiveTabs.js

1048 ms

fena_corp_logo.jpg

fena_corp_logo.jpg

241 ms

fena_corp_logo_mob.jpg

fena_corp_logo_mob.jpg

722 ms

down_arrow.png

down_arrow.png

241 ms

fabric_care_range.png

fabric_care_range.png

791 ms

home_care_range.png

home_care_range.png

998 ms

personal_care_range.png

personal_care_range.png

790 ms

red_arw3.png

red_arw3.png

722 ms

search_icon.png

search_icon.png

721 ms

slide1_banner.jpg

slide1_banner.jpg

1296 ms

square.jpg

square.jpg

789 ms

square2.jpg

square2.jpg

789 ms

square6.jpg

square6.jpg

995 ms

square3.jpg

square3.jpg

995 ms

customer1.jpg

customer1.jpg

996 ms

customer2.jpg

customer2.jpg

995 ms

customer3.jpg

customer3.jpg

1299 ms

customer4.jpg

customer4.jpg

1296 ms

customer5.jpg

customer5.jpg

1296 ms

customer6.jpg

customer6.jpg

1297 ms

customer7.jpg

customer7.jpg

1294 ms

customer8.jpg

customer8.jpg

1542 ms

customer9.jpg

customer9.jpg

1545 ms

customer10.jpg

customer10.jpg

1544 ms

customer11.jpg

customer11.jpg

1545 ms

customer12.jpg

customer12.jpg

1545 ms

customer13.jpg

customer13.jpg

1546 ms

customer14.jpg

customer14.jpg

1728 ms

customer15.jpg

customer15.jpg

1731 ms

customer16.jpg

customer16.jpg

1730 ms

customer17.jpg

customer17.jpg

1729 ms

customer18.jpg

customer18.jpg

1731 ms

coin.gif

coin.gif

2676 ms

numberonequality.JPG

numberonequality.JPG

3268 ms

sdk.js

sdk.js

106 ms

-4iw9RwZhT0

-4iw9RwZhT0

254 ms

nDDixxJF9pI

nDDixxJF9pI

655 ms

WG9RCzeMhuI

WG9RCzeMhuI

709 ms

-4iw9RwZhT0

-4iw9RwZhT0

589 ms

slide2_banner.jpg

slide2_banner.jpg

2249 ms

New_Fena_Superwash_Detergent.png

New_Fena_Superwash_Detergent.png

2257 ms

sm.25.html

sm.25.html

108 ms

eso.BRQnzO8v.js

eso.BRQnzO8v.js

114 ms

fena-wash-i.png

fena-wash-i.png

2019 ms

KFOlCnqEu92Fr1MmSU5fBBc9.ttf

KFOlCnqEu92Fr1MmSU5fBBc9.ttf

43 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

54 ms

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojISmb2Rm.ttf

BngbUXZYTXPIvIBgJJSb6s3BzlRRfKOFbvjojISmb2Rm.ttf

91 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX8.ttf

108 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

110 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

111 ms

If2cXTr6YS-zF4S-kcSWSVi_sxjsohD9F50Ruu7BMSo3Sup5.ttf

If2cXTr6YS-zF4S-kcSWSVi_sxjsohD9F50Ruu7BMSo3Sup5.ttf

110 ms

6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7g.ttf

6xK3dSBYKcSV-LCoeQqfX1RYOo3qOK7g.ttf

108 ms

sdk.js

sdk.js

13 ms

77 ms

distth-webfont.woff

distth-webfont.woff

1695 ms

New_Fena_Superwash_Bar.png

New_Fena_Superwash_Bar.png

1911 ms

www-player.css

www-player.css

12 ms

www-embed-player.js

www-embed-player.js

32 ms

base.js

base.js

56 ms

ad_status.js

ad_status.js

479 ms

eo8yIiygoKfqvtgeoaRWfgFEdf0L2_IvoSOrSGqat4o.js

eo8yIiygoKfqvtgeoaRWfgFEdf0L2_IvoSOrSGqat4o.js

462 ms

embed.js

embed.js

325 ms

www-player.css

www-player.css

283 ms

www-embed-player.js

www-embed-player.js

303 ms

base.js

base.js

399 ms

fena-wash-shop.png

fena-wash-shop.png

1579 ms

Fabric_Care_Ingredients.png

Fabric_Care_Ingredients.png

1627 ms

slide3_banner.jpg

slide3_banner.jpg

1760 ms

Nip_Maha_Tub.png

Nip_Maha_Tub.png

1700 ms

Nip_Dishwash_Bar.png

Nip_Dishwash_Bar.png

1722 ms

Nip_Dishwash_Powder.png

Nip_Dishwash_Powder.png

1997 ms

Nip_Dishwash_Liquid_Yellow_Refill.png

Nip_Dishwash_Liquid_Yellow_Refill.png

1778 ms

id

id

88 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

85 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

84 ms

Cop_Toilet_Cleaner.png

Cop_Toilet_Cleaner.png

1699 ms

Nip_Dishwash_Liquid_Yellow.png

Nip_Dishwash_Liquid_Yellow.png

1723 ms

Cop_Floor_Cleaner.png

Cop_Floor_Cleaner.png

1887 ms

Nip_Dishwash_Liquid_Green.png

Nip_Dishwash_Liquid_Green.png

1893 ms

slide4_banner.jpg

slide4_banner.jpg

1904 ms

Create

Create

636 ms

Create

Create

634 ms

Create

Create

637 ms

Create

Create

516 ms

embed.js

embed.js

11 ms

Famus_Liquid%20Hand_Wash_Rose_Mystic.png

Famus_Liquid%20Hand_Wash_Rose_Mystic.png

1632 ms

Famus_Liquid_Hand_Wash_Natures_Delight.png

Famus_Liquid_Hand_Wash_Natures_Delight.png

1711 ms

Famus_Liquid_Hand_Wash_Lemon_Fresh.png

Famus_Liquid_Hand_Wash_Lemon_Fresh.png

1791 ms

Famus_Liquid_Hand_Wash_Total_Hygiene.png

Famus_Liquid_Hand_Wash_Total_Hygiene.png

1797 ms

Famus_Liquid-Hand_Wash_Rose_Mystic_Refill.png

Famus_Liquid-Hand_Wash_Rose_Mystic_Refill.png

1811 ms

id

id

339 ms

Famus_Liquid_Hand_Wash_Natures_Delight_Refill.png

Famus_Liquid_Hand_Wash_Natures_Delight_Refill.png

1841 ms

Famus_Liquid_Hand_Wash_Lemon_Fresh_Refill.png

Famus_Liquid_Hand_Wash_Lemon_Fresh_Refill.png

1682 ms

Famus_Liquid_Hand_Wash_Total_Hygiene_Refill.png

Famus_Liquid_Hand_Wash_Total_Hygiene_Refill.png

1746 ms

Famus_Liquid_Hand_Wash_Rose_Mystic_Refill.png

Famus_Liquid_Hand_Wash_Rose_Mystic_Refill.png

1755 ms

Famus_Liquid_Hand-Wash_Natures_Delight_Refill.png

Famus_Liquid_Hand-Wash_Natures_Delight_Refill.png

1771 ms

Famus_Liquid_Hand-Wash_Lemon_Fresh_Refill.png

Famus_Liquid_Hand-Wash_Lemon_Fresh_Refill.png

1799 ms

Famus_Liquid_Hand-Wash_Total_Hygiene_Refill.png

Famus_Liquid_Hand-Wash_Total_Hygiene_Refill.png

1812 ms

Famus-Hand_Sanitizer.png

Famus-Hand_Sanitizer.png

1743 ms

Famus_Hand_Sanitizer.png

Famus_Hand_Sanitizer.png

1764 ms

Famus_Perfume_Beauty_Soap_Lemon.png

Famus_Perfume_Beauty_Soap_Lemon.png

1770 ms

lemon_ingredient.png

lemon_ingredient.png

1789 ms

GenerateIT

GenerateIT

307 ms

GenerateIT

GenerateIT

308 ms

Famus_Perfume_Beauty_Soap_Sandal.png

Famus_Perfume_Beauty_Soap_Sandal.png

1739 ms

GenerateIT

GenerateIT

193 ms

GenerateIT

GenerateIT

119 ms

Sandal_ingredient.png

Sandal_ingredient.png

1545 ms

Famus_Perfume_Beauty_Soap_Rose.png

Famus_Perfume_Beauty_Soap_Rose.png

1551 ms

rose_ingredient.png

rose_ingredient.png

1550 ms

Famus_Perfume_Beauty_Soap_Jasmine.png

Famus_Perfume_Beauty_Soap_Jasmine.png

1437 ms

Jasmine_ingredient.png

Jasmine_ingredient.png

1453 ms

slide5_banner.jpg

slide5_banner.jpg

1473 ms

Best_Whitening_Laundry.jpg

Best_Whitening_Laundry.jpg

1540 ms

Impact_Detergent_Powder.png

Impact_Detergent_Powder.png

1397 ms

India's_First_Complete_Washing_Solution.png

India's_First_Complete_Washing_Solution.png

1416 ms

slide6_banner.jpg

slide6_banner.jpg

1403 ms

red_right_arrow.png

red_right_arrow.png

1260 ms

New_Fena_Superwash.png

New_Fena_Superwash.png

1293 ms

red_right_arow2.png

red_right_arow2.png

1393 ms

Fena_Detergent_Cake.png

Fena_Detergent_Cake.png

1617 ms

New_Impact_Smart_Wash.png

New_Impact_Smart_Wash.png

1323 ms

Impact-Wash-Premium-Detergent-Bar.png

Impact-Wash-Premium-Detergent-Bar.png

1236 ms

NIP_Dishwash_Bar.png

NIP_Dishwash_Bar.png

1256 ms

NIP-Maha-Tub.png

NIP-Maha-Tub.png

1287 ms

NIP_DIshwash_Powder.png

NIP_DIshwash_Powder.png

1360 ms

Nip_Dishwash_Liquid.png

Nip_Dishwash_Liquid.png

1307 ms

COP_Toilet_Cleaner.png

COP_Toilet_Cleaner.png

1245 ms

COP_Floor_Cleaner.png

COP_Floor_Cleaner.png

1260 ms

Famus_Perfume_Beauty_Soap.png

Famus_Perfume_Beauty_Soap.png

1292 ms

Famus_Liquid_Hand_Wash_Nature_Delight.png

Famus_Liquid_Hand_Wash_Nature_Delight.png

1349 ms

Famus_Instant_Hand_Sanitiser.png

Famus_Instant_Hand_Sanitiser.png

1290 ms

trade_enquiry.jpg

trade_enquiry.jpg

1259 ms

black_arw1.png

black_arw1.png

1254 ms

testimonial_bullet.png

testimonial_bullet.png

1258 ms

rajesh_kumar.png

rajesh_kumar.png

1293 ms

devinder_mangla.png

devinder_mangla.png

1348 ms

gagan_nagpal.png

gagan_nagpal.png

1274 ms

global_desk.jpg

global_desk.jpg

1306 ms

black_arw1.png

black_arw1.png

1285 ms

testimonial_bullet.png

testimonial_bullet.png

1278 ms

Dinker_Sadrani.png

Dinker_Sadrani.png

1300 ms

Mina_Said_Anwer.png

Mina_Said_Anwer.png

1339 ms

tvc1new.jpg

tvc1new.jpg

1267 ms

tvc1.jpg

tvc1.jpg

1261 ms

tvc2.jpg

tvc2.jpg

1285 ms

impact_smart_wash_logo.png

impact_smart_wash_logo.png

1268 ms

facebook.png

facebook.png

1296 ms

log_event

log_event

41 ms

log_event

log_event

84 ms

log_event

log_event

30 ms

twitter.jpg

twitter.jpg

1325 ms

ista.jpg

ista.jpg

1261 ms

youtube.png

youtube.png

1256 ms

scroll_top_icon.png

scroll_top_icon.png

1279 ms

border_slice.jpg

border_slice.jpg

1293 ms

blue-arrow.png

blue-arrow.png

1364 ms

establish_icon.png

establish_icon.png

1325 ms

log_event

log_event

17 ms

employees.png

employees.png

1259 ms

india_presence.png

india_presence.png

1236 ms

global_presence.png

global_presence.png

1268 ms

distributor.jpg

distributor.jpg

1281 ms

manufacturing_facilities.png

manufacturing_facilities.png

1323 ms

blue_gradient_bg.jpg

blue_gradient_bg.jpg

1219 ms

yellow_gradient_bg.jpg

yellow_gradient_bg.jpg

1240 ms

pink_gradient_bg.jpg

pink_gradient_bg.jpg

1218 ms

coma_icon.png

coma_icon.png

1257 ms

right_arw.png

right_arw.png

1295 ms

facebook_feed_icon.jpg

facebook_feed_icon.jpg

1309 ms

location_nav.png

location_nav.png

1230 ms

web_icon.png

web_icon.png

1240 ms

mail_icon.png

mail_icon.png

1229 ms

call_icon.png

call_icon.png

1255 ms

border_slice2.jpg

border_slice2.jpg

1311 ms

Accessibility Review

fena.com accessibility score

75

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

fena.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

fena.com SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fena.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fena.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fena.com

Open Graph description is not detected on the main page of Fena. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: