Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 64

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 0

    Best Practices

  • 77

    SEO

    Google-friendlier than
    36% of websites

fidelitymkt.com.mx

Fidelity Marketing

Page Load Speed

13.8 sec in total

First Response

314 ms

Resources Loaded

13.2 sec

Page Rendered

314 ms

fidelitymkt.com.mx screenshot

About Website

Visit fidelitymkt.com.mx now to see the best up-to-date Fidelity Mkt content for Mexico and also check out these interesting facts you probably never knew about fidelitymkt.com.mx

En Fidelity Marketing nos especializamos en el desarrollo y gestión de estrategias de lealtad a la medida.

Visit fidelitymkt.com.mx

Key Findings

We analyzed Fidelitymkt.com.mx page load time and found that the first response time was 314 ms and then it took 13.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

fidelitymkt.com.mx performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.8 s

0/100

10%

LCP (Largest Contentful Paint)

Value16.8 s

0/100

25%

SI (Speed Index)

Value10.1 s

9/100

10%

TBT (Total Blocking Time)

Value1,420 ms

15/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value19.4 s

2/100

10%

Network Requests Diagram

www.fidelitymkt.com

314 ms

www.fidelitymkt.com

306 ms

css

24 ms

bootstrap.css

138 ms

font-awesome.css

571 ms

Our browser made a total of 129 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Fidelitymkt.com.mx, 5% (6 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (11.5 sec) relates to the external source Fidelitymkt.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 849.3 kB (19%)

Content Size

4.5 MB

After Optimization

3.7 MB

In fact, the total size of Fidelitymkt.com.mx main page is 4.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 39.2 kB

  • Original 46.3 kB
  • After minification 36.6 kB
  • After compression 7.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 9.7 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 39.2 kB or 85% of the original size.

Image Optimization

-3%

Potential reduce by 98.1 kB

  • Original 3.5 MB
  • After minification 3.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fidelity Mkt images are well optimized though.

JavaScript Optimization

-73%

Potential reduce by 451.0 kB

  • Original 614.3 kB
  • After minification 500.5 kB
  • After compression 163.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 451.0 kB or 73% of the original size.

CSS Optimization

-84%

Potential reduce by 260.9 kB

  • Original 309.5 kB
  • After minification 266.8 kB
  • After compression 48.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fidelitymkt.com.mx needs all CSS files to be minified and compressed as it can save up to 260.9 kB or 84% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (27%)

Requests Now

119

After Optimization

87

The browser has sent 119 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fidelity Mkt. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

fidelitymkt.com.mx accessibility score

64

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Form elements do not have associated labels

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

SEO Factors

fidelitymkt.com.mx SEO score

77

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    ES

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fidelitymkt.com.mx can be misinterpreted by Google and other search engines. Our service has detected that Spanish is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Fidelitymkt.com.mx main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Fidelity Mkt. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: