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firechiefglobal.com screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

firechiefglobal.com

Firechief® Global - The UK's Fastest-Growing Fire Safety Brand

Page Load Speed

4.1 sec in total

First Response

624 ms

Resources Loaded

2.9 sec

Page Rendered

563 ms

firechiefglobal.com screenshot

About Website

Visit firechiefglobal.com now to see the best up-to-date Firechief Global content and also check out these interesting facts you probably never knew about firechiefglobal.com

Firechief® Global provides fire safety equipment including extinguishers, fire blankets, alarms & more. Protect lives, property and businesses with Firechief®

Visit firechiefglobal.com

Key Findings

We analyzed Firechiefglobal.com page load time and found that the first response time was 624 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

firechiefglobal.com performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value17.1 s

0/100

25%

SI (Speed Index)

Value14.3 s

1/100

10%

TBT (Total Blocking Time)

Value2,980 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.12

84/100

15%

TTI (Time to Interactive)

Value27.2 s

0/100

10%

Network Requests Diagram

firechiefglobal.com

624 ms

jquery-vb9ec9ba499fd9adcc85ff3bdde58a1c1.min.js

270 ms

jquery-migrate-v1e7f5fc46256b7b559e880da6bea4fd2.min.js

267 ms

ec.min.css

266 ms

styles-m.min.css

528 ms

Our browser made a total of 91 requests to load all elements on the main page. We found that 79% of them (72 requests) were addressed to the original Firechiefglobal.com, 9% (8 requests) were made to Use.typekit.net and 1% (1 request) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (892 ms) belongs to the original domain Firechiefglobal.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 621.3 kB (18%)

Content Size

3.4 MB

After Optimization

2.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Firechiefglobal.com main page is 3.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 583.0 kB

  • Original 681.7 kB
  • After minification 675.4 kB
  • After compression 98.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 583.0 kB or 86% of the original size.

Image Optimization

-1%

Potential reduce by 28.9 kB

  • Original 2.3 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Firechief Global images are well optimized though.

JavaScript Optimization

-5%

Potential reduce by 6.4 kB

  • Original 123.4 kB
  • After minification 123.4 kB
  • After compression 117.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 3.0 kB

  • Original 262.9 kB
  • After minification 262.8 kB
  • After compression 259.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Firechiefglobal.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 46 (55%)

Requests Now

84

After Optimization

38

  • Images
  • JavaScript
  • CSS

The browser has sent 84 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Firechief Global. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 29 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

firechiefglobal.com

firechiefglobal.com

624 ms

jquery-vb9ec9ba499fd9adcc85ff3bdde58a1c1.min.js

jquery-vb9ec9ba499fd9adcc85ff3bdde58a1c1.min.js

270 ms

jquery-migrate-v1e7f5fc46256b7b559e880da6bea4fd2.min.js

jquery-migrate-v1e7f5fc46256b7b559e880da6bea4fd2.min.js

267 ms

ec.min.css

ec.min.css

266 ms

styles-m.min.css

styles-m.min.css

528 ms

main.min.css

main.min.css

265 ms

style.min.css

style.min.css

266 ms

styles.min.css

styles.min.css

354 ms

owl.carousel.min.css

owl.carousel.min.css

359 ms

animate.min.css

animate.min.css

357 ms

fontawesome5.min.css

fontawesome5.min.css

354 ms

mgz_font.min.css

mgz_font.min.css

360 ms

mgz_bootstrap.min.css

mgz_bootstrap.min.css

444 ms

openiconic.min.css

openiconic.min.css

442 ms

styles.min.css

styles.min.css

444 ms

common.min.css

common.min.css

442 ms

styles.min.css

styles.min.css

447 ms

all.min.css

all.min.css

29 ms

mmm1yjr.css

mmm1yjr.css

105 ms

2d01f4b2c6b708c6ec842260d408f810.min.js

2d01f4b2c6b708c6ec842260d408f810.min.js

617 ms

style.min.css

style.min.css

628 ms

all.min.css

all.min.css

564 ms

jquery.bxslider.css

jquery.bxslider.css

564 ms

owl.carousel.css

owl.carousel.css

616 ms

owl.theme.css

owl.theme.css

617 ms

mmm1yjr.css

mmm1yjr.css

161 ms

animate.min.css

animate.min.css

630 ms

conversational.css

conversational.css

634 ms

aafg_styles.css

aafg_styles.css

706 ms

animate.min.css

animate.min.css

709 ms

jquery.fitvids-vcce15d959300c18e6f8e0dfff8e103f1.min.js

jquery.fitvids-vcce15d959300c18e6f8e0dfff8e103f1.min.js

622 ms

jquery.waypoints-v5d4b85866fa7508c94ef110c758e66b2.min.js

jquery.waypoints-v5d4b85866fa7508c94ef110c758e66b2.min.js

632 ms

jquery.easing-v89bc1f93a33632c500345fad25243ed3.min.js

jquery.easing-v89bc1f93a33632c500345fad25243ed3.min.js

633 ms

jquery.bxslider-vdfa0dc3abc05cf80a0185440a4bf6e33.min.js

jquery.bxslider-vdfa0dc3abc05cf80a0185440a4bf6e33.min.js

638 ms

jquery.imagesloaded-v9da9f50bdf234d31d12574746ffb7628.min.js

jquery.imagesloaded-v9da9f50bdf234d31d12574746ffb7628.min.js

711 ms

owl.carousel-ved3b7b5f19d41a1b92cb52e4ad8b7b78.min.js

owl.carousel-ved3b7b5f19d41a1b92cb52e4ad8b7b78.min.js

714 ms

9052177.js

9052177.js

70 ms

aafg_script-v8aae7aab26b69c2a96c395534aca8ce7.js

aafg_script-v8aae7aab26b69c2a96c395534aca8ce7.js

673 ms

styles-l.min.css

styles-l.min.css

615 ms

p.css

p.css

31 ms

gtm.js

gtm.js

133 ms

Firechief_Logo_1.png

Firechief_Logo_1.png

136 ms

Home-page-HL-Block-web-1.png

Home-page-HL-Block-web-1.png

200 ms

Firechief-Home-page-Pro-Block-extinguishers-web.png

Firechief-Home-page-Pro-Block-extinguishers-web.png

208 ms

SEN002_08_LifestylePhotography_Location_04-1-landscape-a9da6b98e8dacb830cf038fef03604b5-l9xtnpvsirqu.jpg

SEN002_08_LifestylePhotography_Location_04-1-landscape-a9da6b98e8dacb830cf038fef03604b5-l9xtnpvsirqu.jpg

380 ms

100-1596-FAP2-Panini-Focus-kitchen-web.jpg

100-1596-FAP2-Panini-Focus-kitchen-web.jpg

207 ms

Cardiff-Stove-Guard-Fitter-web.jpg

Cardiff-Stove-Guard-Fitter-web.jpg

208 ms

Firechief-academy-logo-web.jpg

Firechief-academy-logo-web.jpg

200 ms

firefighters-at-the-window-of-house.jpg

firefighters-at-the-window-of-house.jpg

386 ms

Caravan-View-2.jpg

Caravan-View-2.jpg

475 ms

101-1522-BPW1-Stir-Fry-Deploying-Blanket.jpg

101-1522-BPW1-Stir-Fry-Deploying-Blanket.jpg

395 ms

Fire-conference-24-768x432.jpg

Fire-conference-24-768x432.jpg

310 ms

Firex-event-banner-768x432.jpg

Firex-event-banner-768x432.jpg

393 ms

Pioneering-Standards-for-Fire-Protection-Blankets-in-Electric-Vehicle-Fires-blog-image-landscape-918922acd48690805aaff2b9135997bd-.jpg

Pioneering-Standards-for-Fire-Protection-Blankets-in-Electric-Vehicle-Fires-blog-image-landscape-918922acd48690805aaff2b9135997bd-.jpg

572 ms

IMG_1500-1024x768-landscape-2872151684aa78f834e1cc2e910df103-.jpg

IMG_1500-1024x768-landscape-2872151684aa78f834e1cc2e910df103-.jpg

471 ms

FC-Home-and-Leisure-Robert-Dyas-Launch-blog-image-landscape-f04d68765eafaff5a8235a83fe6f7be2-.png

FC-Home-and-Leisure-Robert-Dyas-Launch-blog-image-landscape-f04d68765eafaff5a8235a83fe6f7be2-.png

651 ms

MER-Blog-main-image-landscape-9f42fd59456d76704b09fec66b98cfed-.jpg

MER-Blog-main-image-landscape-9f42fd59456d76704b09fec66b98cfed-.jpg

571 ms

signal-2024-07-09-133056_002-edited-1024x768-landscape-6980cb6d1d42563f591fb74f23ab3d11-.jpeg

signal-2024-07-09-133056_002-edited-1024x768-landscape-6980cb6d1d42563f591fb74f23ab3d11-.jpeg

574 ms

Why-is-AVD-the-best-solution-for-lithium-ion-battery-fires_blog_image-landscape-b7b39f086adac78cafc2c17f6b56a0a7-.jpg

Why-is-AVD-the-best-solution-for-lithium-ion-battery-fires_blog_image-landscape-b7b39f086adac78cafc2c17f6b56a0a7-.jpg

562 ms

student_accommodation_refurbishment_New-blog-web5-landscape-a4e6cc136315c72a908d1ecc8c6a1ff7-.jpg

student_accommodation_refurbishment_New-blog-web5-landscape-a4e6cc136315c72a908d1ecc8c6a1ff7-.jpg

565 ms

BS-5306-Training-v3-landscape-aa82aadb318cf2f33b86be25d2172193-.jpg

BS-5306-Training-v3-landscape-aa82aadb318cf2f33b86be25d2172193-.jpg

652 ms

Sedex-logo.png

Sedex-logo.png

654 ms

BSI-UKAS-new.png

BSI-UKAS-new.png

661 ms

IIP-logo-carousel.png

IIP-logo-carousel.png

662 ms

LPCBnew.png

LPCBnew.png

663 ms

BSI-multischeme-logo.jpg

BSI-multischeme-logo.jpg

741 ms

ApragazQA-web-1.jpg

ApragazQA-web-1.jpg

742 ms

Shipwheel-1.jpg

Shipwheel-1.jpg

742 ms

MER-logo.jpg

MER-logo.jpg

751 ms

UKCA-CE-Logo.jpg

UKCA-CE-Logo.jpg

751 ms

logo-firechef-white.png

logo-firechef-white.png

751 ms

icon-yt.png

icon-yt.png

829 ms

icon-linkedin.png

icon-linkedin.png

829 ms

icon-facebook.png

icon-facebook.png

829 ms

mini-quote-list.svg

mini-quote-list.svg

815 ms

d

d

55 ms

d

d

55 ms

d

d

55 ms

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d

56 ms

Home_Leisure_Block_Background_Red_v2.svg

Home_Leisure_Block_Background_Red_v2.svg

888 ms

Professional_Block_Background_Black_v2.svg

Professional_Block_Background_Black_v2.svg

892 ms

d

d

51 ms

d

d

50 ms

web-interactives-embed.js

web-interactives-embed.js

117 ms

9052177.js

9052177.js

100 ms

conversations-embed.js

conversations-embed.js

77 ms

leadflows.js

leadflows.js

120 ms

collectedforms.js

collectedforms.js

141 ms

9052177.js

9052177.js

187 ms

feedbackweb-new.js

feedbackweb-new.js

117 ms

print.min.css

print.min.css

89 ms

Accessibility Review

firechiefglobal.com accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

firechiefglobal.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

firechiefglobal.com SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firechiefglobal.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Firechiefglobal.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

firechiefglobal.com

Open Graph description is not detected on the main page of Firechief Global. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: