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fireplacesdirect.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    42% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

fireplacesdirect.com

Fireplaces Direct® | The Gas & Electric Fireplace Specialists

Page Load Speed

27.6 sec in total

First Response

475 ms

Resources Loaded

12 sec

Page Rendered

15.2 sec

fireplacesdirect.com screenshot

About Website

Welcome to fireplacesdirect.com homepage info - get ready to check Fireplaces Direct best content for United States right away, or after learning these important things about fireplacesdirect.com

We are your online fireplace authority. Browse our full selection of indoor and outdoor wood, gas, and electric fireplace products. Find complete fireplace units, gas log sets, and fireplace accessori...

Visit fireplacesdirect.com

Key Findings

We analyzed Fireplacesdirect.com page load time and found that the first response time was 475 ms and then it took 27.2 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

fireplacesdirect.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value6.6 s

8/100

25%

SI (Speed Index)

Value10.0 s

9/100

10%

TBT (Total Blocking Time)

Value5,360 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.03

100/100

15%

TTI (Time to Interactive)

Value17.8 s

4/100

10%

Network Requests Diagram

fireplacesdirect.com

475 ms

www.fireplacesdirect.com

355 ms

830adb2bdf071c49f822b34dc3fc9241.css

528 ms

styles-l.css

1961 ms

53d9c649d9bc4e30b00ec4fc18db6579.css

2202 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 36% of them (21 requests) were addressed to the original Fireplacesdirect.com, 47% (27 requests) were made to Eadn-wc01-7017865.nxedge.io and 5% (3 requests) were made to Snapui.searchspring.io. The less responsive or slowest element that took the longest time to load (4.2 sec) relates to the external source Eadn-wc01-7017865.nxedge.io.

Page Optimization Overview & Recommendations

Page size can be reduced by -8 B (-0%)

Content Size

712.6 kB

After Optimization

712.6 kB

  • Images

In fact, the total size of Fireplacesdirect.com main page is 712.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 712.6 kB which makes up the majority of the site volume.

HTML Optimization

-0%

Potential reduce by -8 B

  • Original 0 B

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This web page is already compressed.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 712.6 kB
  • After minification 712.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fireplaces Direct images are well optimized though.

Requests Breakdown

Number of requests can be reduced by 21 (40%)

Requests Now

53

After Optimization

32

  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fireplaces Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

fireplacesdirect.com

fireplacesdirect.com

475 ms

www.fireplacesdirect.com

www.fireplacesdirect.com

355 ms

830adb2bdf071c49f822b34dc3fc9241.css

830adb2bdf071c49f822b34dc3fc9241.css

528 ms

styles-l.css

styles-l.css

1961 ms

53d9c649d9bc4e30b00ec4fc18db6579.css

53d9c649d9bc4e30b00ec4fc18db6579.css

2202 ms

css2

css2

2531 ms

bundle.js

bundle.js

3064 ms

knockout.min.js

knockout.min.js

524 ms

core.min.js

core.min.js

1957 ms

core1.min.js

core1.min.js

2393 ms

default.min.js

default.min.js

2394 ms

default1.min.js

default1.min.js

2394 ms

product.min.js

product.min.js

2393 ms

product-bundle.min.js

product-bundle.min.js

2393 ms

product-configurable.min.js

product-configurable.min.js

2393 ms

cms.min.js

cms.min.js

2459 ms

extendWarranty.min.js

extendWarranty.min.js

2455 ms

swiper.min.js

swiper.min.js

2456 ms

klaviyo.js

klaviyo.js

2458 ms

91iWHySLQIRU57qDgaDq67q50Mry7ZsetyaqezeD

91iWHySLQIRU57qDgaDq67q50Mry7ZsetyaqezeD

2392 ms

print.css

print.css

604 ms

fbevents.js

fbevents.js

1260 ms

gtm.js

gtm.js

2635 ms

Fireplaces-Direct_NoTag_White_RGB.png

Fireplaces-Direct_NoTag_White_RGB.png

2476 ms

FD-Majestic-Banner.jpg

FD-Majestic-Banner.jpg

3770 ms

Electric-Fireplace-CAT-2024.png

Electric-Fireplace-CAT-2024.png

3892 ms

Gas-Fireplace-Cat.png

Gas-Fireplace-Cat.png

4173 ms

Wood-Fireplace-Cat.png

Wood-Fireplace-Cat.png

3891 ms

Gas-Log-Sets.png

Gas-Log-Sets.png

3780 ms

fd-bfcm-homepage.jpg

fd-bfcm-homepage.jpg

3889 ms

bfcm-homepage-mobile-fd.jpg

bfcm-homepage-mobile-fd.jpg

3887 ms

Majestic-350x350.webp

Majestic-350x350.webp

3978 ms

Napoleon_Logo.webp

Napoleon_Logo.webp

3978 ms

Real-fyre_Logo_1.webp

Real-fyre_Logo_1.webp

3979 ms

Monessen-350x350.webp

Monessen-350x350.webp

3980 ms

Grand-Canyon-Logo.webp

Grand-Canyon-Logo.webp

3981 ms

Superior-350x350.webp

Superior-350x350.webp

4115 ms

Stripe-Footer.png

Stripe-Footer.png

3980 ms

bread-financing-footer.png

bread-financing-footer.png

4117 ms

Paypal-Footer.png

Paypal-Footer.png

4170 ms

HPBA-Icon.png

HPBA-Icon.png

4117 ms

nahb-logo-footer.png

nahb-logo-footer.png

4167 ms

DB-Icon.png

DB-Icon.png

4167 ms

BBB-Icon.png

BBB-Icon.png

4170 ms

What-is-the-Difference-Between-a-Built-In-Fireplace-and-a-Fireplace-Insert.jpg

What-is-the-Difference-Between-a-Built-In-Fireplace-and-a-Fireplace-Insert.jpg

1095 ms

Are-Built-In-Electric-Fireplaces-Worth-It-Header.jpg

Are-Built-In-Electric-Fireplaces-Worth-It-Header.jpg

1094 ms

Best-Built-In-Electric-Fireplaces.jpg

Best-Built-In-Electric-Fireplaces.jpg

1094 ms

pxiEyp8kv8JHgFVrFJA.ttf

pxiEyp8kv8JHgFVrFJA.ttf

2674 ms

pxiByp8kv8JHgFVrLEj6V1s.ttf

pxiByp8kv8JHgFVrLEj6V1s.ttf

2791 ms

Luma-Icons.woff

Luma-Icons.woff

873 ms

Majestic-350x350.webp

Majestic-350x350.webp

92 ms

Napoleon_Logo.webp

Napoleon_Logo.webp

88 ms

Real-fyre_Logo_1.webp

Real-fyre_Logo_1.webp

96 ms

Monessen-350x350.webp

Monessen-350x350.webp

230 ms

Grand-Canyon-Logo.webp

Grand-Canyon-Logo.webp

230 ms

Superior-350x350.webp

Superior-350x350.webp

231 ms

universal.bundle.chunk.d982a5eb.624.js

universal.bundle.chunk.d982a5eb.624.js

464 ms

universal.bundle.chunk.d982a5eb.315.js

universal.bundle.chunk.d982a5eb.315.js

327 ms

Accessibility Review

fireplacesdirect.com accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

fireplacesdirect.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

fireplacesdirect.com SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fireplacesdirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Fireplacesdirect.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

fireplacesdirect.com

Open Graph description is not detected on the main page of Fireplaces Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: