Tools & Wizards About Us
fish-marketing.com screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

fish-marketing.com

Fish Marketing and Strategy - Portland, OR Advertising Agency

Page Load Speed

1.9 sec in total

First Response

122 ms

Resources Loaded

1.3 sec

Page Rendered

455 ms

fish-marketing.com screenshot

About Website

Welcome to fish-marketing.com homepage info - get ready to check Fish Marketing best content for United States right away, or after learning these important things about fish-marketing.com

We're Fish Marketing - a full service ad agency with marketing that's on brand and strategy that's outstanding. Let's talk!

Visit fish-marketing.com

Key Findings

We analyzed Fish-marketing.com page load time and found that the first response time was 122 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

fish-marketing.com performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

47/100

10%

LCP (Largest Contentful Paint)

Value9.0 s

1/100

25%

SI (Speed Index)

Value7.5 s

27/100

10%

TBT (Total Blocking Time)

Value730 ms

41/100

30%

CLS (Cumulative Layout Shift)

Value0.159

73/100

15%

TTI (Time to Interactive)

Value10.3 s

25/100

10%

Network Requests Diagram

fish-marketing.com

122 ms

www.fish-marketing.com

272 ms

gbc4bdy.css

224 ms

css

62 ms

6d64fc43-ebc3-4a77-baa7-124856e95c3e.css

134 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 63% of them (34 requests) were addressed to the original Fish-marketing.com, 13% (7 requests) were made to Fast.fonts.net and 6% (3 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (574 ms) belongs to the original domain Fish-marketing.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 32.0 kB (4%)

Content Size

735.9 kB

After Optimization

703.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fish-marketing.com main page is 735.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 553.6 kB which makes up the majority of the site volume.

HTML Optimization

-72%

Potential reduce by 25.7 kB

  • Original 35.8 kB
  • After minification 35.6 kB
  • After compression 10.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 25.7 kB or 72% of the original size.

Image Optimization

-1%

Potential reduce by 6.4 kB

  • Original 553.6 kB
  • After minification 547.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fish Marketing images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 0 B

  • Original 146.6 kB
  • After minification 146.6 kB
  • After compression 146.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 5 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered.

Requests Breakdown

Number of requests can be reduced by 17 (40%)

Requests Now

43

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fish Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

fish-marketing.com

fish-marketing.com

122 ms

www.fish-marketing.com

www.fish-marketing.com

272 ms

gbc4bdy.css

gbc4bdy.css

224 ms

css

css

62 ms

6d64fc43-ebc3-4a77-baa7-124856e95c3e.css

6d64fc43-ebc3-4a77-baa7-124856e95c3e.css

134 ms

0529f8d3b6a658c3ef2f86d3d63e9681.css

0529f8d3b6a658c3ef2f86d3d63e9681.css

91 ms

jquery-1.12.4.js

jquery-1.12.4.js

133 ms

jquery-migrate.min-1.4.1.js

jquery-migrate.min-1.4.1.js

109 ms

wp-embed.min.js

wp-embed.min.js

107 ms

E-v1.js

E-v1.js

67 ms

what-input.min-7c7407e1314f55f6afb1b124a4d163b5.js

what-input.min-7c7407e1314f55f6afb1b124a4d163b5.js

108 ms

foundation.min-6.2.js

foundation.min-6.2.js

144 ms

scripts-c064c98a451067c1b49b2a5af5e407a7.js

scripts-c064c98a451067c1b49b2a5af5e407a7.js

121 ms

jquery.json.min-2.3.6.js

jquery.json.min-2.3.6.js

134 ms

gravityforms.min-2.3.6.js

gravityforms.min-2.3.6.js

133 ms

conditional_logic.min-2.3.6.js

conditional_logic.min-2.3.6.js

150 ms

placeholders.jquery.min-2.3.6.js

placeholders.jquery.min-2.3.6.js

150 ms

p.css

p.css

49 ms

ga-local.js

ga-local.js

58 ms

fjuw31aa9a

fjuw31aa9a

53 ms

hdr_home.jpg

hdr_home.jpg

422 ms

dk_brand.png

dk_brand.png

55 ms

dk_brand.gif

dk_brand.gif

422 ms

dk_advertising.png

dk_advertising.png

54 ms

dk_advertising.gif

dk_advertising.gif

157 ms

dk_digital.png

dk_digital.png

421 ms

dk_digital.gif

dk_digital.gif

486 ms

dk_audience.png

dk_audience.png

421 ms

dk_audience.gif

dk_audience.gif

421 ms

blog_fish_report_sbhd.png

blog_fish_report_sbhd.png

486 ms

google_partner.png

google_partner.png

486 ms

Yelp_Partner_Logo.png

Yelp_Partner_Logo.png

487 ms

gold_sustainability.png

gold_sustainability.png

486 ms

home_bg_map.jpg

home_bg_map.jpg

570 ms

home_cat_bg.jpg

home_cat_bg.jpg

499 ms

FIsh_LatestWork_Homepage_LECH_FloMarge_02.jpg

FIsh_LatestWork_Homepage_LECH_FloMarge_02.jpg

574 ms

home_map_gold_bg.jpg

home_map_gold_bg.jpg

498 ms

footer_social_icons.png

footer_social_icons.png

501 ms

swatch

swatch

106 ms

75b36c58-2a02-4057-a537-09af0832ae46.woff

75b36c58-2a02-4057-a537-09af0832ae46.woff

368 ms

c9aeeabd-dd65-491d-b4be-3e0db9ae47a0.woff

c9aeeabd-dd65-491d-b4be-3e0db9ae47a0.woff

493 ms

4b978f72-bb48-46c3-909a-2a8cd2f8819c.woff

4b978f72-bb48-46c3-909a-2a8cd2f8819c.woff

447 ms

65d75eb0-2601-4da5-a9a4-9ee67a470a59.woff

65d75eb0-2601-4da5-a9a4-9ee67a470a59.woff

490 ms

61bd362e-7162-46bd-b67e-28f366c4afbe.woff

61bd362e-7162-46bd-b67e-28f366c4afbe.woff

444 ms

d

d

366 ms

d

d

401 ms

ieVi2ZhZI2eCN5jzbjEETS9weq8-32meGCQYaQ.woff

ieVi2ZhZI2eCN5jzbjEETS9weq8-32meGCQYaQ.woff

443 ms

collect

collect

252 ms

b27d3ee2-b9fb-47e7-8eab-f22f15953932.woff

b27d3ee2-b9fb-47e7-8eab-f22f15953932.woff

298 ms

lazyload-8.12.min.js

lazyload-8.12.min.js

296 ms

iframe_shim

iframe_shim

176 ms

hdr_home_6.jpg

hdr_home_6.jpg

251 ms

mux.js

mux.js

146 ms

collect

collect

133 ms

Accessibility Review

fish-marketing.com accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s are not contained by their required parent element

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

fish-marketing.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

fish-marketing.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fish-marketing.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fish-marketing.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fish-marketing.com

Open Graph data is detected on the main page of Fish Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: