Analyze Fishhook

Fishhook is an innovative communications and creative services firm that partners with churches and other Christ-centered organizations to help them communicate clearly, creatively and consistently th...

Page load speed analysis

  • 66/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    99 ms

  • Resources loaded

    1.7 sec

  • Page rendered

    1.5 sec

  • Total page load time

    3.3 sec

Visit now to see the best up-to-date Fishhook content for United States and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 99 ms and then it took 3.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Page optimization

  • HTML 195.5 kB
    Images 8.8 MB
    Javascripts 1.1 MB
    CSS 74.5 kB

    In fact, the total size of main page is 10.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 8.8 MB which makes up the majority of the site volume.

    • Original 195.5 kB
    • After minification 181.7 kB
    • After compression 40.2 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 155.3 kB or 79% of the original size.

    • Original 8.8 MB
    • After optimization 7.7 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Fishhook needs image optimization as it can save up to 1.1 MB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 1.1 MB
    • After minification 1.1 MB
    • After compression 335.9 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 734.4 kB or 69% of the original size.

    • Original 74.5 kB
    • After minification 71.6 kB
    • After compression 14.7 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 59.8 kB or 80% of the original size.

Network requests diagram

  • jquery-1.7.1.js
  • public_common.css
  • dvs3rff.js
  • modernizr.custom.20298.js
  • layout.min.css
  • fh_global.min.css
  • fh_ideas_resources.min.css
  • fh_responsive.min.css
  • current.js
  • public_common.js
  • jquery.infinitescroll.min.js
  • skrollr.min.js
  • analytics.js
  • collect
  • collect
  • hotjar-12976.js
  • fishhook-ish.svg
  • concrete_seamless_seafoam.gif
  • fishhook-f.svg
  • cse.js
  • 34995a88-2817-4613-a16d-7d9e8ae00bf3.png
  • 2F9BF8_0_0.woff
  • lightstock_50_medium_meredith_-402869-edited.jpg
  • FH_Website_HomePage_header_Final.png
  • icon-wwd-communications.png
  • icon-wwd-brand.png
  • icon-wwd-web.png
  • icon-wwd-inbound.png
  • icon-wwd-training.png
  • FH_Website_HomePage_Waves.png
  • VideoEditingonaBudget.png
  • startup-photos_1-499869-edited.jpg
  • podcast-header.jpg
  • iStock_000035464886_XXXLarge-1-327925-edited.jpg
  • Fishhook_Blog_Webinar_September_IconBackground.jpg
  • Fishhook_Web_Photography_Resource_Header.jpg
  • MeetMeForCoffee_HomepageCTA_Photo-02-399641-edited.png
  • fishhook-logo-full.svg
  • fh_footer_bg_withfilters.jpg
  • concrete_seamless_redherring.gif
  • 2F9C25_0_0.woff
  • Drina.otf
  • concrete_seamless_lightgreen.gif
  • concrete_seamless_fhblue.gif
  • 294010.js
  • addthis_widget.js
  • t_4mXT5bGncvPb2FF6PsGPZ0Nkczr-KouNajfoudkPIffHa3gsMdeMJ6Mk6f5Mq.woff
  • Wls7oYfdiBGU4ORwv4QVcHaz8gtjeKvzPBZK5PX1zEMffHz3gsMdeMJ6Mk6f5M6.woff
  • HtoYSVzeXRfn1VHNmwd0wQ_KH8H5OYRuB9zzbqrn0ejffH13gsMdeMJ6Mk6f5MS.woff
  • KVSoBhzrCzhjzIizNeqz2Ck5az7a_Mahp7A59cHuNQtffHV3gsMdeMJ6Mk6f5Mb.woff
  • 2hCRCcfUhlTViMn4EdlCkGhRcApx_WRacdVE5gDo9bqff4zygsMdeMJ6Mk6f5Mt.woff
  • 0aDqiYalEjAt9QyjF9nHUdtQtVVrlzQB59-34_-Zexqff4xygsMdeMJ6Mk6f5gI.woff
  • W12walCAGwgvjFPIKspQDPmqZNKMT34fcKdbYSHyFpJff4nygsMdeMJ6Mk6f5Mb.woff
  • 4E6sR2JbDV5Db_F6vJwIldMw8c3BS6iz6kc8Fqk0ynvff4_ygsMdeMJ6Mk6f5MS.woff
  • R7UTr_j6EKiw-8hCx-y9gZnF-8KVzEJd8Ea_yRdrgiCffHQ3gsMdeMJ6Mk6f5Mt.woff
  • jsapi
  • modules-1f5c71aea63f8df71401422ed80fbe5f.js
  • default+en.css
  • minimalist.css
  • default+en.I.js
  • p.gif
  • minimalist.css
  • async-ads.js
  • google_custom_search_watermark.gif
  • small-logo.png
  • 300lo.json
  • loader-v2.js
  • __ptq.gif
  • sh.7c7179124ea24ac6ba46caac.html
  • layers.3643cb2e25fb91c29386.js

Our browser made a total of 74 requests to load all elements on the main page. We found that 8% of them (6 requests) were addressed to the original, 41% (30 requests) were made to and 15% (11 requests) were made to The less responsive or slowest element that took the longest time to load (880 ms) relates to the external source

Additional info on


The browser has sent 58 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fishhook. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 20 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 3600
NS 3600
NS 3600

3600 Mname:
Serial: 2020070606
Refresh: 86400
Retry: 7200
Expire: 3600000
Minimum-ttl: 14400
MX 3600 Pri: 30

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 100% of all visits is United States. It’s good for that their server is also located in United States, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of Fishhook. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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