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fishpond.co.nz screenshot

Report Summary

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    Performance

  • 0

    Accessibility

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    Best Practices

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    SEO

fishpond.co.nz

Fishpond.co.nz - Shop Online with Delivery included on 10 million Books, DVDs, Toys & More to New Zealand

Page Load Speed

5.9 sec in total

First Response

11 ms

Resources Loaded

5.6 sec

Page Rendered

302 ms

fishpond.co.nz screenshot

About Website

Click here to check amazing Fishpond content for New Zealand. Otherwise, check out these important facts you probably never knew about fishpond.co.nz

Shop online from Fishpond.co.nz, New Zealand's biggest online store. Millions of products at discount prices - It's shopping made easy.

Visit fishpond.co.nz

Key Findings

We analyzed Fishpond.co.nz page load time and found that the first response time was 11 ms and then it took 5.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

fishpond.co.nz performance score

0

Network Requests Diagram

fishpond.co.nz

11 ms

www.fishpond.co.nz

223 ms

jquery.ui.core.css

21 ms

jquery.ui.theme.css

33 ms

jquery.ui.autocomplete.css

39 ms

Our browser made a total of 67 requests to load all elements on the main page. We found that 15% of them (10 requests) were addressed to the original Fishpond.co.nz, 27% (18 requests) were made to Cdn3.fishpond.co.nz and 12% (8 requests) were made to Cdn1.fishpond.co.nz. The less responsive or slowest element that took the longest time to load (4.8 sec) belongs to the original domain Fishpond.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 608.2 kB (43%)

Content Size

1.4 MB

After Optimization

815.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fishpond.co.nz main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 758.6 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 57.2 kB

  • Original 68.5 kB
  • After minification 54.6 kB
  • After compression 11.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.9 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 57.2 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 25.2 kB

  • Original 758.6 kB
  • After minification 733.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fishpond images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 122.6 kB

  • Original 190.5 kB
  • After minification 188.8 kB
  • After compression 67.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 122.6 kB or 64% of the original size.

CSS Optimization

-99%

Potential reduce by 403.3 kB

  • Original 405.8 kB
  • After minification 8.9 kB
  • After compression 2.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fishpond.co.nz needs all CSS files to be minified and compressed as it can save up to 403.3 kB or 99% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (47%)

Requests Now

64

After Optimization

34

  • Images
  • JavaScript
  • CSS

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fishpond. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

fishpond.co.nz

fishpond.co.nz

11 ms

www.fishpond.co.nz

www.fishpond.co.nz

223 ms

jquery.ui.core.css

jquery.ui.core.css

21 ms

jquery.ui.theme.css

jquery.ui.theme.css

33 ms

jquery.ui.autocomplete.css

jquery.ui.autocomplete.css

39 ms

stylesheet_nzef6eb598874bd636b4c517c87bfa5a8413ee9f0a51fb857a3a8d9eeb.css

stylesheet_nzef6eb598874bd636b4c517c87bfa5a8413ee9f0a51fb857a3a8d9eeb.css

97 ms

leaflet.css

leaflet.css

812 ms

modernizr-custom.min.js

modernizr-custom.min.js

1811 ms

jquery.min.js

jquery.min.js

42 ms

jquery-ui.min.js

jquery-ui.min.js

53 ms

jquery.cookie.min.js

jquery.cookie.min.js

6 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

2807 ms

fluidslider.jquery.min.js

fluidslider.jquery.min.js

1005 ms

leaflet.min.js

leaflet.min.js

3811 ms

map.min.js

map.min.js

2005 ms

dropdown.min.js

dropdown.min.js

4805 ms

main_nza2898020e1656b05f30d7f9b1f16372b6b48d9bea9f3b105eb01ba86.js

main_nza2898020e1656b05f30d7f9b1f16372b6b48d9bea9f3b105eb01ba86.js

63 ms

Download_on_the_App_Store_Badge_US-UK_191x61.png

Download_on_the_App_Store_Badge_US-UK_191x61.png

99 ms

en_app_rgb_wo_60.png

en_app_rgb_wo_60.png

96 ms

h_logo_nz.png

h_logo_nz.png

36 ms

5.jpeg

5.jpeg

25 ms

processing2.gif

processing2.gif

87 ms

5.jpeg

5.jpeg

23 ms

5.jpeg

5.jpeg

20 ms

1.jpeg

1.jpeg

17 ms

5.jpeg

5.jpeg

15 ms

5.jpeg

5.jpeg

14 ms

5.jpeg

5.jpeg

14 ms

1.jpeg

1.jpeg

14 ms

1.jpeg

1.jpeg

15 ms

fishlogo.png

fishlogo.png

74 ms

h_backdrop.png

h_backdrop.png

73 ms

search-sprite.png

search-sprite.png

74 ms

clearkeywords_button.png

clearkeywords_button.png

75 ms

btn-search-go.png

btn-search-go.png

75 ms

menu-sprite.png

menu-sprite.png

75 ms

parent-arrow.png

parent-arrow.png

85 ms

pixel_trans.gif

pixel_trans.gif

86 ms

h_cart_e.gif

h_cart_e.gif

87 ms

border-slide-before.png

border-slide-before.png

86 ms

border-slide-after.png

border-slide-after.png

87 ms

three-lines-bg.png

three-lines-bg.png

87 ms

clock_deals.png

clock_deals.png

104 ms

h_side.png

h_side.png

104 ms

100nz_small.gif

100nz_small.gif

108 ms

flags-sprite.png

flags-sprite.png

161 ms

5.jpeg

5.jpeg

64 ms

5.jpeg

5.jpeg

65 ms

h_help.png

h_help.png

66 ms

h_cart.gif

h_cart.gif

66 ms

Add_To_Cart_small_.gif

Add_To_Cart_small_.gif

70 ms

top1_award_jan_jun_2010_white.gif

top1_award_jan_jun_2010_white.gif

70 ms

pixel_trans.gif

pixel_trans.gif

71 ms

1.jpeg

1.jpeg

61 ms

1.jpeg

1.jpeg

62 ms

dc.js

dc.js

34 ms

__utm.gif

__utm.gif

12 ms

21.png

21.png

514 ms

21.png

21.png

513 ms

22.png

22.png

511 ms

dropdown-arrow.png

dropdown-arrow.png

27 ms

ui-bg_highlight-hard_100_f2f5f7_1x100.png

ui-bg_highlight-hard_100_f2f5f7_1x100.png

12 ms

21.png

21.png

415 ms

21.png

21.png

496 ms

22.png

22.png

414 ms

22.png

22.png

495 ms

22.png

22.png

493 ms

SEO Factors

fishpond.co.nz SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fishpond.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fishpond.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fishpond.co.nz

Open Graph description is not detected on the main page of Fishpond. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: