Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

flipcart.com

Online Shopping Site for Mobiles, Electronics, Furniture, Grocery, Lifestyle, Books & More. Best Offers!

Page Load Speed

5.4 sec in total

First Response

573 ms

Resources Loaded

4.3 sec

Page Rendered

575 ms

flipcart.com screenshot

About Website

Click here to check amazing Flipcart content for India. Otherwise, check out these important facts you probably never knew about flipcart.com

India's biggest online store for Mobiles, Fashion (Clothes/Shoes), Electronics, Home Appliances, Books, Home, Furniture, Grocery, Jewelry, Sporting goods, Beauty & Personal Care and more! Find th...

Visit flipcart.com

Key Findings

We analyzed Flipcart.com page load time and found that the first response time was 573 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

flipcart.com performance score

0

Network Requests Diagram

www.flipkart.com

573 ms

www.flipkart.com

2418 ms

bundle.a296ae.css

222 ms

manifest.e6eb0d9b.js

216 ms

vendor.4dfd4446.js

365 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Flipcart.com, 38% (13 requests) were made to Img1a.flixcart.com and 6% (2 requests) were made to Flipkart.com. The less responsive or slowest element that took the longest time to load (2.4 sec) relates to the external source Flipkart.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.8 MB (52%)

Content Size

3.5 MB

After Optimization

1.7 MB

In fact, the total size of Flipcart.com main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 875.0 kB

  • Original 980.5 kB
  • After minification 960.9 kB
  • After compression 105.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 875.0 kB or 89% of the original size.

Image Optimization

-8%

Potential reduce by 122.6 kB

  • Original 1.5 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Flipcart images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 316.0 kB

  • Original 443.9 kB
  • After minification 442.9 kB
  • After compression 127.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 316.0 kB or 71% of the original size.

CSS Optimization

-82%

Potential reduce by 473.2 kB

  • Original 573.9 kB
  • After minification 457.8 kB
  • After compression 100.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Flipcart.com needs all CSS files to be minified and compressed as it can save up to 473.2 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (25%)

Requests Now

32

After Optimization

24

The browser has sent 32 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Flipcart. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

flipcart.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Flipcart.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Flipcart.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Flipcart. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: