Tools & Wizards About Us
ford.cl screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

ford.cl

Ford Chile | Encuentra tu nuevo vehículo 0 km

Page Load Speed

17 sec in total

First Response

6.5 sec

Resources Loaded

10.1 sec

Page Rendered

389 ms

ford.cl screenshot

About Website

Welcome to ford.cl homepage info - get ready to check Ford best content for Chile right away, or after learning these important things about ford.cl

Hay un Ford para cada estilo de vida. Elige el modelo que mejor se adapte a tí: deportivo, híbrido o familiar, tenemos el 0 km que buscas. ¡Descubrelo!

Visit ford.cl

Key Findings

We analyzed Ford.cl page load time and found that the first response time was 6.5 sec and then it took 10.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

ford.cl performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value28.3 s

0/100

25%

SI (Speed Index)

Value13.8 s

1/100

10%

TBT (Total Blocking Time)

Value4,340 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.368

29/100

15%

TTI (Time to Interactive)

Value30.1 s

0/100

10%

Network Requests Diagram

www.ford.cl

6527 ms

guxfoap-core.min.css

15 ms

guxfoap-common.min.css

18 ms

guxfoap-common.min.css

43 ms

guxfoap.min.css

140 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 61% of them (54 requests) were addressed to the original Ford.cl, 8% (7 requests) were made to Dpm.demdex.net and 3% (3 requests) were made to Adservice.google.com. The less responsive or slowest element that took the longest time to load (6.5 sec) belongs to the original domain Ford.cl.

Page Optimization Overview & Recommendations

Page size can be reduced by 684.1 kB (65%)

Content Size

1.1 MB

After Optimization

369.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ford.cl main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Javascripts take 762.2 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 110.9 kB

  • Original 129.2 kB
  • After minification 103.5 kB
  • After compression 18.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 25.7 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 110.9 kB or 86% of the original size.

Image Optimization

-0%

Potential reduce by 299 B

  • Original 157.7 kB
  • After minification 157.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ford images are well optimized though.

JavaScript Optimization

-75%

Potential reduce by 569.9 kB

  • Original 762.2 kB
  • After minification 762.2 kB
  • After compression 192.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 569.9 kB or 75% of the original size.

CSS Optimization

-65%

Potential reduce by 3.1 kB

  • Original 4.7 kB
  • After minification 4.1 kB
  • After compression 1.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ford.cl needs all CSS files to be minified and compressed as it can save up to 3.1 kB or 65% of the original size.

Requests Breakdown

Number of requests can be reduced by 47 (77%)

Requests Now

61

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ford. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.ford.cl

www.ford.cl

6527 ms

guxfoap-core.min.css

guxfoap-core.min.css

15 ms

guxfoap-common.min.css

guxfoap-common.min.css

18 ms

guxfoap-common.min.css

guxfoap-common.min.css

43 ms

guxfoap.min.css

guxfoap.min.css

140 ms

fds-latam.css

fds-latam.css

337 ms

guxfoap-init.min.js

guxfoap-init.min.js

210 ms

marketlanguage-cl-20170824.css

marketlanguage-cl-20170824.css

32 ms

launch-72ad17e37652.min.js

launch-72ad17e37652.min.js

24 ms

guxfoap-kernel.min.js

guxfoap-kernel.min.js

132 ms

guxfoap-unsupported-browsers.min.css

guxfoap-unsupported-browsers.min.css

132 ms

guxfoap-unsupported-browsers.min.js

guxfoap-unsupported-browsers.min.js

207 ms

BrightcoveExperiences.js

BrightcoveExperiences.js

205 ms

guxfoap-layer.min.js

guxfoap-layer.min.js

205 ms

guxfoap-core.min.js

guxfoap-core.min.js

208 ms

guxfoap.min.js

guxfoap.min.js

210 ms

guxfoap-gux-fonts.min.css

guxfoap-gux-fonts.min.css

207 ms

touchUI-fds.js

touchUI-fds.js

247 ms

guxfoap-fmc-modules.js

guxfoap-fmc-modules.js

232 ms

guxfoap-dealerlocator.min.js

guxfoap-dealerlocator.min.js

210 ms

marketlanguage-cl.js

marketlanguage-cl.js

235 ms

id

id

407 ms

EX0f6c447d110746aaa35b77557c4343d4-libraryCode_source.min.js

EX0f6c447d110746aaa35b77557c4343d4-libraryCode_source.min.js

288 ms

AppMeasurement_Module_AudienceManagement.min.js

AppMeasurement_Module_AudienceManagement.min.js

301 ms

js

js

429 ms

MTHG7-SMPLW-92M3E-45EW3-9BCGE

MTHG7-SMPLW-92M3E-45EW3-9BCGE

754 ms

fcl-logo-ford-header.png

fcl-logo-ford-header.png

271 ms

load.gif

load.gif

369 ms

antenna-cond-regular.woff

antenna-cond-regular.woff

990 ms

antenna-regular.woff

antenna-regular.woff

745 ms

Ford%20Antenna%20Regular.woff

Ford%20Antenna%20Regular.woff

184 ms

antenna-cond-medium.woff

antenna-cond-medium.woff

487 ms

antenna-medium.woff

antenna-medium.woff

489 ms

antenna-cond-light.woff

antenna-cond-light.woff

651 ms

antenna-light.woff

antenna-light.woff

698 ms

Ford-Antenna-Extra-Light.woff

Ford-Antenna-Extra-Light.woff

488 ms

antenna-cond-bold.woff

antenna-cond-bold.woff

875 ms

antenna-bold.woff

antenna-bold.woff

697 ms

icomoon.woff

icomoon.woff

745 ms

icomoon.woff

icomoon.woff

744 ms

icomoon.ttf

icomoon.ttf

873 ms

Ford%20Antenna%20Medium.woff

Ford%20Antenna%20Medium.woff

1173 ms

gux-icons.ttf

gux-icons.ttf

873 ms

a2efc43e-a0cd-4a73-a599-544cf7c859fc.js

a2efc43e-a0cd-4a73-a599-544cf7c859fc.js

445 ms

1715264914327.png

1715264914327.png

1216 ms

1715264939515.png

1715264939515.png

891 ms

1715264959486.png

1715264959486.png

1218 ms

1715264976484.png

1715264976484.png

1217 ms

layer.css

layer.css

880 ms

dest5.html

dest5.html

69 ms

pixel

pixel

54 ms

json

json

115 ms

pixel

pixel

29 ms

ibs:dpid=771&dpuuid=CAESEP4cbPSizEjyVFVI0A1mNfk&google_cver=1

ibs:dpid=771&dpuuid=CAESEP4cbPSizEjyVFVI0A1mNfk&google_cver=1

8 ms

generic

generic

15 ms

generic

generic

4 ms

ibs:dpid=903&dpuuid=da427afa-74a5-4b28-be52-5c108d5bcc97

ibs:dpid=903&dpuuid=da427afa-74a5-4b28-be52-5c108d5bcc97

4 ms

ibs:dpid=1957&dpuuid=03AE63F5F4956B75060D777DF50C6A24

ibs:dpid=1957&dpuuid=03AE63F5F4956B75060D777DF50C6A24

94 ms

config.json

config.json

314 ms

1715265060102.png

1715265060102.png

702 ms

ibs:dpid=30862&dpuuid=10602036476929328538

ibs:dpid=30862&dpuuid=10602036476929328538

125 ms

aam_match

aam_match

129 ms

wrapper.js

wrapper.js

112 ms

5145514558@x96

5145514558@x96

75 ms

fbevents.js

fbevents.js

84 ms

conversion.js

conversion.js

155 ms

ibs:dpid=67587&dpuuid=0C5D02307B5E4691B0D42AC882BF0C56

ibs:dpid=67587&dpuuid=0C5D02307B5E4691B0D42AC882BF0C56

78 ms

Ford-Antenna-Extra-Light.woff

Ford-Antenna-Extra-Light.woff

512 ms

Ford-Antenna-Light.woff

Ford-Antenna-Light.woff

366 ms

Ford-Antenna-Regular.woff

Ford-Antenna-Regular.woff

510 ms

Ford-Antenna-Bold.woff

Ford-Antenna-Bold.woff

510 ms

s49988301135599

s49988301135599

353 ms

404 ms

13

13

63 ms

ibs:dpid=134096&dpuuid=$_BK_UUID

ibs:dpid=134096&dpuuid=$_BK_UUID

179 ms

image.imgs.full.high.jpg

image.imgs.full.high.jpg

327 ms

image.imgs.full.high.jpg

image.imgs.full.high.jpg

545 ms

image.imgs.full.high.jpg

image.imgs.full.high.jpg

497 ms

image.imgs.full.high.jpg

image.imgs.full.high.jpg

363 ms

image.imgs.full.high.jpg

image.imgs.full.high.jpg

525 ms

image.imgs.full.high.jpg

image.imgs.full.high.jpg

162 ms

;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ord=7344774578232.318

;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ord=7344774578232.318

145 ms

;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ord=953276399523.0198

;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ord=953276399523.0198

149 ms

50 ms

;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ord=8681815380696.207

;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;gdpr=$%7BGDPR%7D;gdpr_consent=$%7BGDPR_CONSENT_755%7D;ord=8681815380696.207

71 ms

ecm3

ecm3

9 ms

print.css

print.css

17 ms

iFrame.html

iFrame.html

64 ms

function%20(g,%20k)%20%7Bif(null===this)throw%20new%20TypeError(%22Array.prototype.includes%20called%20on%20null%20or%20undefined%22);var%20p=Object(this),w=parseInt(p.length,10)%7C%7C0;if(0===w)return!1;k=parseInt(k,10)%7C%7C0;0%3C=k%7C%7C(k=w+k,0%3Ek&&(k=0));for(var%20C;k%3Cw;)%7BC=p[k];if(g===C%7C%7Cg!==g&&C!==C)return!0;k++%7Dreturn!1;%7D

function%20(g,%20k)%20%7Bif(null===this)throw%20new%20TypeError(%22Array.prototype.includes%20called%20on%20null%20or%20undefined%22);var%20p=Object(this),w=parseInt(p.length,10)%7C%7C0;if(0===w)return!1;k=parseInt(k,10)%7C%7C0;0%3C=k%7C%7C(k=w+k,0%3Ek&&(k=0));for(var%20C;k%3Cw;)%7BC=p[k];if(g===C%7C%7Cg!==g&&C!==C)return!0;k++%7Dreturn!1;%7D

115 ms

Accessibility Review

ford.cl accessibility score

88

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

ford.cl best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

ford.cl SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    ES

  • Language Claimed

    ES

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ford.cl can be misinterpreted by Google and other search engines. Our service has detected that Spanish is used on the page, and it matches the claimed language. Our system also found out that Ford.cl main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ford.cl

Open Graph data is detected on the main page of Ford. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: