Tools & Wizards About Us
fordlincolnoffranklin.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

fordlincolnoffranklin.com

Ford of Franklin | Nashville's New & Used Ford Dealer in Franklin, TN

Page Load Speed

2.4 sec in total

First Response

57 ms

Resources Loaded

1.7 sec

Page Rendered

663 ms

fordlincolnoffranklin.com screenshot

About Website

Click here to check amazing Ford Lincolnof Franklin content for United States. Otherwise, check out these important facts you probably never knew about fordlincolnoffranklin.com

Ford of Franklin is Nashville's #1 ranked Ford dealership. Browse our inventory of new and used Ford trucks and other vehicles, take a test drive or schedule service for any Ford model. We proudly...

Visit fordlincolnoffranklin.com

Key Findings

We analyzed Fordlincolnoffranklin.com page load time and found that the first response time was 57 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

fordlincolnoffranklin.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

60/100

10%

LCP (Largest Contentful Paint)

Value9.5 s

0/100

25%

SI (Speed Index)

Value16.5 s

0/100

10%

TBT (Total Blocking Time)

Value10,700 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.039

100/100

15%

TTI (Time to Interactive)

Value46.1 s

0/100

10%

Network Requests Diagram

www.fordfranklin.com

57 ms

ga.js

410 ms

dotagging.js

42 ms

searchV1.css

171 ms

podV1.css

171 ms

Our browser made a total of 102 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Fordlincolnoffranklin.com, 8% (8 requests) were made to Web-assets.net and 7% (7 requests) were made to Dpm.demdex.net. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Ford.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 606.0 kB (23%)

Content Size

2.7 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fordlincolnoffranklin.com main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 452.3 kB

  • Original 543.7 kB
  • After minification 537.2 kB
  • After compression 91.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 452.3 kB or 83% of the original size.

Image Optimization

-2%

Potential reduce by 32.7 kB

  • Original 1.6 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ford Lincolnof Franklin images are well optimized though.

JavaScript Optimization

-23%

Potential reduce by 115.1 kB

  • Original 506.5 kB
  • After minification 505.3 kB
  • After compression 391.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 115.1 kB or 23% of the original size.

CSS Optimization

-73%

Potential reduce by 5.9 kB

  • Original 8.1 kB
  • After minification 6.3 kB
  • After compression 2.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fordlincolnoffranklin.com needs all CSS files to be minified and compressed as it can save up to 5.9 kB or 73% of the original size.

Requests Breakdown

Number of requests can be reduced by 55 (60%)

Requests Now

91

After Optimization

36

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 91 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ford Lincolnof Franklin. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 46 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.fordfranklin.com

www.fordfranklin.com

57 ms

ga.js

ga.js

410 ms

dotagging.js

dotagging.js

42 ms

searchV1.css

searchV1.css

171 ms

podV1.css

podV1.css

171 ms

dealerOnTrack.min.js

dealerOnTrack.min.js

8 ms

pix-aop-auto.js

pix-aop-auto.js

31 ms

launch-fbfbcbd7fd0d.min.js

launch-fbfbcbd7fd0d.min.js

55 ms

aag-ezp-banner-loader.js

aag-ezp-banner-loader.js

404 ms

iframeInitializer.min.js

iframeInitializer.min.js

10 ms

jquery-3.6.3.min.js

jquery-3.6.3.min.js

16 ms

ua-parser.min.js

ua-parser.min.js

16 ms

dealeron.js

dealeron.js

28 ms

dealeron.static.min.js

dealeron.static.min.js

27 ms

bootstrap.min.js

bootstrap.min.js

27 ms

userAgent-detection.min.js

userAgent-detection.min.js

27 ms

modernizr.min.js

modernizr.min.js

27 ms

jquery.validate.min.js

jquery.validate.min.js

26 ms

dealerOnLeadsBundle.js

dealerOnLeadsBundle.js

52 ms

locationSortInjection.min.js

locationSortInjection.min.js

31 ms

do_utility.min.js

do_utility.min.js

30 ms

formPhoneUtility.min.js

formPhoneUtility.min.js

30 ms

coreBundle.js

coreBundle.js

30 ms

navigation.min.js

navigation.min.js

30 ms

lazyLoadHomepage.min.js

lazyLoadHomepage.min.js

33 ms

aag-ux-footer.js

aag-ux-footer.js

401 ms

icoBanner-dynamic.js

icoBanner-dynamic.js

400 ms

widget.js

widget.js

435 ms

incubetaBundle.js

incubetaBundle.js

32 ms

personalization.js

personalization.js

48 ms

analytics.min.js

analytics.min.js

267 ms

js

js

369 ms

fbevents.js

fbevents.js

321 ms

gtm.js

gtm.js

422 ms

gtm.js

gtm.js

448 ms

gtm.js

gtm.js

493 ms

YAC_AdMarker_Icon_Text_77x15.png

YAC_AdMarker_Icon_Text_77x15.png

328 ms

oem-event-flof-xl.jpg

oem-event-flof-xl.jpg

260 ms

oem-event-flof-xs.jpg

oem-event-flof-xs.jpg

211 ms

Ford.png

Ford.png

116 ms

logo.png

logo.png

117 ms

108711-wb-flof-main-pod-lg.jpg

108711-wb-flof-main-pod-lg.jpg

274 ms

108711-flof-ico-pod-lg.jpg

108711-flof-ico-pod-lg.jpg

154 ms

108711-flof-service-pod.jpg

108711-flof-service-pod.jpg

137 ms

2020FOT110340_320_01.png

2020FOT110340_320_01.png

138 ms

2020FOS130001_320_01.png

2020FOS130001_320_01.png

137 ms

2020FOS150031_320_01.png

2020FOS150031_320_01.png

138 ms

2020FOS100051_320_01.png

2020FOS100051_320_01.png

156 ms

2020FOS300001_320_01.png

2020FOS300001_320_01.png

156 ms

2019FOC340001_320_01.png

2019FOC340001_320_01.png

156 ms

108711-flof-shopping-tools-1.jpg

108711-flof-shopping-tools-1.jpg

261 ms

108711-flof-shopping-tools-2.jpg

108711-flof-shopping-tools-2.jpg

269 ms

108711-flof-shopping-tools-3.jpg

108711-flof-shopping-tools-3.jpg

269 ms

108711-flof-shopping-tools-4.jpg

108711-flof-shopping-tools-4.jpg

261 ms

108711-flof-f-150-xs.jpg

108711-flof-f-150-xs.jpg

209 ms

108711-wb-flof-why-buy-hero-lg.jpg

108711-wb-flof-why-buy-hero-lg.jpg

318 ms

check-icon-blue.png

check-icon-blue.png

296 ms

108711-flof-explorer.png

108711-flof-explorer.png

295 ms

FordDirect_darkgray.png

FordDirect_darkgray.png

289 ms

5-stars.png

5-stars.png

114 ms

EXc6dce35dd9dc4ad098e3925870642856-libraryCode_source.min.js

EXc6dce35dd9dc4ad098e3925870642856-libraryCode_source.min.js

71 ms

AppMeasurement_Module_AudienceManagement.min.js

AppMeasurement_Module_AudienceManagement.min.js

94 ms

antennaRegular.woff

antennaRegular.woff

85 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

137 ms

antennaRegularBold.woff

antennaRegularBold.woff

137 ms

__utm.gif

__utm.gif

107 ms

ford-lincoln-of-franklin-37066091.js

ford-lincoln-of-franklin-37066091.js

113 ms

linkid.js

linkid.js

96 ms

rd

rd

54 ms

dest5.html

dest5.html

104 ms

id

id

105 ms

collect

collect

34 ms

collect

collect

84 ms

collect

collect

82 ms

collect

collect

38 ms

USA

USA

1026 ms

dealeron.runtimeNew.js

dealeron.runtimeNew.js

22 ms

RC6deef455d0a84bf5adbd5ee15648203f-source.min.js

RC6deef455d0a84bf5adbd5ee15648203f-source.min.js

13 ms

widget_app_base_1723460083531.js

widget_app_base_1723460083531.js

35 ms

ico-grey.css

ico-grey.css

46 ms

json

json

93 ms

componentManager.js

componentManager.js

30 ms

logManager.js

logManager.js

29 ms

pixel

pixel

44 ms

XRPRlXzsTW

XRPRlXzsTW

345 ms

pixel

pixel

19 ms

ibs:dpid=771&dpuuid=CAESEN5NWYb6XoDvzDKFu9eIZMc&google_cver=1

ibs:dpid=771&dpuuid=CAESEN5NWYb6XoDvzDKFu9eIZMc&google_cver=1

19 ms

generic

generic

14 ms

generic

generic

3 ms

ibs:dpid=903&dpuuid=bfa1fe7f-a79b-40e4-bf91-3cad3e0ed261

ibs:dpid=903&dpuuid=bfa1fe7f-a79b-40e4-bf91-3cad3e0ed261

15 ms

s38482426116243

s38482426116243

29 ms

ibs:dpid=1957&dpuuid=054B67A9ECD36E7830707370ED146F53

ibs:dpid=1957&dpuuid=054B67A9ECD36E7830707370ED146F53

7 ms

ibs:dpid=30862&dpuuid=10595773665892620931

ibs:dpid=30862&dpuuid=10595773665892620931

6 ms

en-US.json

en-US.json

9 ms

aam_match

aam_match

19 ms

ibs:dpid=67587&dpuuid=59930B4A4D444177BED4E9A40508CF9A

ibs:dpid=67587&dpuuid=59930B4A4D444177BED4E9A40508CF9A

14 ms

ibs:dpid=134096&dpuuid=$_BK_UUID

ibs:dpid=134096&dpuuid=$_BK_UUID

12 ms

13

13

95 ms

ecm3

ecm3

10 ms

remediation-tool-free.js

remediation-tool-free.js

17 ms

body_wh.svg

body_wh.svg

9 ms

spin_wh.svg

spin_wh.svg

19 ms

Accessibility Review

fordlincolnoffranklin.com accessibility score

84

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

fordlincolnoffranklin.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

fordlincolnoffranklin.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fordlincolnoffranklin.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fordlincolnoffranklin.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fordlincolnoffranklin.com

Open Graph data is detected on the main page of Ford Lincolnof Franklin. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: