Report Summary

  • 12

    Performance

    Renders faster than
    25% of other websites

  • 57

    Accessibility

    Visual factors better than
    that of 24% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

fridgefreezerdirect.co.uk

The UK's Premier Commercial Refrigeration Suppliers - FFD

Page Load Speed

2.6 sec in total

First Response

324 ms

Resources Loaded

2.1 sec

Page Rendered

182 ms

fridgefreezerdirect.co.uk screenshot

About Website

Click here to check amazing Fridgefreezerdirect content for United Kingdom. Otherwise, check out these important facts you probably never knew about fridgefreezerdirect.co.uk

Welcome to FFD, The UK's Premier Online Commercial Refrigeration Suppliers. Expert Advice, Great Customer Service & Amazing Prices from FFD Group.

Visit fridgefreezerdirect.co.uk

Key Findings

We analyzed Fridgefreezerdirect.co.uk page load time and found that the first response time was 324 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

fridgefreezerdirect.co.uk performance score

12

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value10.4 s

8/100

10%

TBT (Total Blocking Time)

Value4,940 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.188

65/100

15%

TTI (Time to Interactive)

Value22.0 s

1/100

10%

Network Requests Diagram

fridgefreezerdirect.co.uk

324 ms

www.fridgefreezerdirect.co.uk

838 ms

css

70 ms

875f1fbfd2cc4b825c649162b2c76cc2.css

123 ms

style.css

81 ms

Our browser made a total of 90 requests to load all elements on the main page. We found that 4% of them (4 requests) were addressed to the original Fridgefreezerdirect.co.uk, 54% (49 requests) were made to Ffd.r.worldssl.net and 8% (7 requests) were made to Static.olark.com. The less responsive or slowest element that took the longest time to load (838 ms) belongs to the original domain Fridgefreezerdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.6 MB (20%)

Content Size

8.2 MB

After Optimization

6.6 MB

In fact, the total size of Fridgefreezerdirect.co.uk main page is 8.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 6.4 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 89.2 kB

  • Original 109.4 kB
  • After minification 109.3 kB
  • After compression 20.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 89.2 kB or 82% of the original size.

Image Optimization

-3%

Potential reduce by 201.0 kB

  • Original 6.4 MB
  • After minification 6.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fridgefreezerdirect images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 863.7 kB

  • Original 1.2 MB
  • After minification 998.1 kB
  • After compression 352.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 863.7 kB or 71% of the original size.

CSS Optimization

-91%

Potential reduce by 467.0 kB

  • Original 511.5 kB
  • After minification 226.4 kB
  • After compression 44.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fridgefreezerdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 467.0 kB or 91% of the original size.

Requests Breakdown

Number of requests can be reduced by 69 (79%)

Requests Now

87

After Optimization

18

The browser has sent 87 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fridgefreezerdirect. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 42 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

fridgefreezerdirect.co.uk accessibility score

57

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

button, link, and menuitem elements do not have accessible names.

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

fridgefreezerdirect.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

fridgefreezerdirect.co.uk SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fridgefreezerdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Fridgefreezerdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Fridgefreezerdirect. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: