Analyze Friends First

Friends First has been helping Irish families and businesses with their income protection, life assurance, pension and investment needs for over 180 years..

Page load speed analysis

  • 57/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    778 ms

  • Resources loaded

    2.9 sec

  • Page rendered

    223 ms

  • Total page load time

    3.9 sec

Click here to check amazing Friends First content for Ireland. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 778 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Page optimization

  • HTML 17.8 kB
    Images 396.9 kB
    Javascripts 291.8 kB
    CSS 33.9 kB

    In fact, the total size of main page is 740.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 396.9 kB which makes up the majority of the site volume.

    • Original 17.8 kB
    • After minification 14.3 kB
    • After compression 4.0 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.5 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 13.8 kB or 78% of the original size.

    • Original 396.9 kB
    • After optimization 348.6 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Friends First needs image optimization as it can save up to 48.4 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 291.8 kB
    • After minification 260.0 kB
    • After compression 76.0 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 215.9 kB or 74% of the original size.

    • Original 33.9 kB
    • After minification 23.5 kB
    • After compression 6.2 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 27.8 kB or 82% of the original size.

Network requests diagram

  • reset.css
  • screen.css
  • jquery.js
  • jquery.migrate.1.2.1.js
  • jquery.cycle.all.js
  • cookie.consent.css
  • jquery.cookie.js
  • style_mf_home_v2.css
  • analytics_file_tracker.js
  • webchat.js
  • ga.js
  • print.css
  • Twitter.jpg
  • BannerLogo.jpg
  • search-button.png
  • hamburger.png
  • Friends%20First%20Income%20Protection%20Campaign.gif
  • teaser-h2-bg.png
  • ProtectionImageHomePage.jpg
  • ProtectionImageMobile.jpg
  • dots.gif
  • teaser-list.png
  • teaser-bottom.png
  • PensionsImage.jpg
  • PensionsImageMobile.jpg
  • InvestmentsImage.jpg
  • InvestmentsImageMobile.jpg
  • teaser-4-half-header.png
  • home-bars.png
  • teaser-4-half-bg.png
  • large-green-tick.png
  • online-service-login.png
  • news-and-updates-header2.png
  • invest-centre-button.png
  • how-we-can-help-btn.png
  • financial-advice-btn.png
  • __utm.gif
  • LinkedIn%20Icon.jpg
  • tag.js
  • .jsonp
  • storage.min.html
  • 61548968
  • zones
  • 61548968

Our browser made a total of 50 requests to load all elements on the main page. We found that 82% of them (41 requests) were addressed to the original, 4% (2 requests) were made to and 4% (2 requests) were made to The less responsive or slowest element that took the longest time to load (967 ms) belongs to the original domain

Additional info on


The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Friends First. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 299
NS 86400
NS 86400

86400 Mname:
Serial: 2019110871
Refresh: 28800
Retry: 7200
Expire: 1209600
Minimum-ttl: 86400
MX 300 Pri: 10

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 88.2% of all visits is Ireland. It lies approximately 2920 miles away from the server location (United States) and such a distance cannot critically affect website speed, but moving the server closer to their user base in Ireland can speed up page load time anyway.

Normal result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Friends First. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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