Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 59

    Accessibility

    Visual factors better than
    that of 26% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

genesisad.com

Welcome to Genesis Advertising

Page Load Speed

11.1 sec in total

First Response

593 ms

Resources Loaded

10.2 sec

Page Rendered

375 ms

genesisad.com screenshot

About Website

Welcome to genesisad.com homepage info - get ready to check Genesis Ad best content right away, or after learning these important things about genesisad.com

A full-service advertising agency that believes in partnering clients, understanding their needs and providing custom solutions that make a difference.

Visit genesisad.com

Key Findings

We analyzed Genesisad.com page load time and found that the first response time was 593 ms and then it took 10.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

genesisad.com performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.2 s

8/100

10%

LCP (Largest Contentful Paint)

Value10.0 s

0/100

25%

SI (Speed Index)

Value9.5 s

12/100

10%

TBT (Total Blocking Time)

Value230 ms

86/100

30%

CLS (Cumulative Layout Shift)

Value0.011

100/100

15%

TTI (Time to Interactive)

Value12.6 s

14/100

10%

Network Requests Diagram

genesisad.com

593 ms

genesisad.com

1289 ms

bootstrap.min.css

497 ms

font-awesome.min.css

727 ms

css

39 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 87% of them (77 requests) were addressed to the original Genesisad.com, 8% (7 requests) were made to Fonts.gstatic.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (6.3 sec) belongs to the original domain Genesisad.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.2 MB (58%)

Content Size

3.9 MB

After Optimization

1.6 MB

In fact, the total size of Genesisad.com main page is 3.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 3.5 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 54.5 kB

  • Original 68.4 kB
  • After minification 54.8 kB
  • After compression 14.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.6 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.5 kB or 80% of the original size.

Image Optimization

-61%

Potential reduce by 2.1 MB

  • Original 3.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Genesis Ad needs image optimization as it can save up to 2.1 MB or 61% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-14%

Potential reduce by 32.8 kB

  • Original 230.8 kB
  • After minification 230.8 kB
  • After compression 198.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.8 kB or 14% of the original size.

CSS Optimization

-4%

Potential reduce by 1.8 kB

  • Original 42.1 kB
  • After minification 42.1 kB
  • After compression 40.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Genesisad.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 21 (27%)

Requests Now

79

After Optimization

58

The browser has sent 79 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Genesis Ad. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

genesisad.com accessibility score

59

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[role]s are not contained by their required parent element

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

genesisad.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

genesisad.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Genesisad.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Genesisad.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Genesis Ad. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: