4.1 sec in total
397 ms
3.2 sec
442 ms
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Visit gfk.comWe analyzed Gfk.com page load time and found that the first response time was 397 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.
gfk.com performance score
397 ms
350 ms
179 ms
180 ms
708 ms
Our browser made a total of 37 requests to load all elements on the main page. We found that 84% of them (31 requests) were addressed to the original Gfk.com, 11% (4 requests) were made to Etracker.de and 3% (1 request) were made to Static.etracker.com. The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain Gfk.com.
Page size can be reduced by 316.3 kB (19%)
1.6 MB
1.3 MB
In fact, the total size of Gfk.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.
Potential reduce by 42.2 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.6 kB, which is 23% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 42.2 kB or 84% of the original size.
Potential reduce by 203.6 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, GfK needs image optimization as it can save up to 203.6 kB or 14% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 70.4 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 70.4 kB or 50% of the original size.
Number of requests can be reduced by 14 (40%)
35
21
The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of GfK. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.
www.gfk.com
397 ms
main.css
350 ms
stylesheet_520d85ff3c.css
179 ms
main.css
180 ms
vendor.js
708 ms
e.js
395 ms
highcharts.js
359 ms
highcharts-data.js
354 ms
terrific.js
358 ms
main.js
485 ms
app.js
353 ms
jquery-1.8.3.min.js
388 ms
259 ms
t.js
415 ms
logo_r.jpg
94 ms
TechTrends_2016_Banner_1120x600px_72dpi.jpg
354 ms
gfk_teaser.png
95 ms
abstract-fadeout.png
94 ms
TechTrends_2016_Pic2_535x306px.png
95 ms
Elektrogeraete_Handel_535x306.jpg
274 ms
Virtual-interactions_older-man-with-tablet_535x306.jpg
441 ms
GfK-Infographic-Virtual-interactions-Total-Web-RGB-535x306px.jpg
356 ms
quiz-light.png
181 ms
wrong.png
182 ms
right.png
273 ms
digitalradio-535x306.jpg
1568 ms
Konsumenten_Innenstadt_535x306.jpg
530 ms
GfK_535x306.jpg
444 ms
Radio_535x306.jpg
615 ms
Global-study_Photo-Virtual-interactions-1180x350px.jpg
707 ms
gfk.woff
436 ms
am-quiz.json
395 ms
flag.png
439 ms
linklist_n.png
438 ms
cnt_js.php
263 ms
cntcc
262 ms
print.css
91 ms
gfk.com SEO score
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Gfk.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Gfk.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
gfk.com
Open Graph description is not detected on the main page of GfK. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: