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ghdhairusa.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

ghdhairusa.com

Award Winning Hair Tools & Styling Products | ghd® North America

Page Load Speed

6.9 sec in total

First Response

64 ms

Resources Loaded

4.7 sec

Page Rendered

2.1 sec

ghdhairusa.com screenshot

About Website

Welcome to ghdhairusa.com homepage info - get ready to check Ghd Hair Usa best content right away, or after learning these important things about ghdhairusa.com

Discover ghd award winning professional flat irons, hair dryers, curlers and hot brushes, for a flawless salon style every day - adored by stylists and celebrities.

Visit ghdhairusa.com

Key Findings

We analyzed Ghdhairusa.com page load time and found that the first response time was 64 ms and then it took 6.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

ghdhairusa.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

64/100

10%

LCP (Largest Contentful Paint)

Value21.1 s

0/100

25%

SI (Speed Index)

Value12.1 s

3/100

10%

TBT (Total Blocking Time)

Value5,710 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.115

86/100

15%

TTI (Time to Interactive)

Value23.8 s

1/100

10%

Network Requests Diagram

ghdhairusa.com

64 ms

54 ms

styles.763ef314f198666a.css

107 ms

ruxitagentjs_A7NVfgqrux_10293240704151944.js

184 ms

runtime.409b94a5a5fa7d22.js

49 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Ghdhairusa.com, 68% (36 requests) were made to Media.ghdhair.com and 30% (16 requests) were made to Ghdhair.com. The less responsive or slowest element that took the longest time to load (4.4 sec) relates to the external source Media.ghdhair.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 989.1 kB (21%)

Content Size

4.8 MB

After Optimization

3.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ghdhairusa.com main page is 4.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 3.0 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 348.9 kB

  • Original 402.1 kB
  • After minification 384.6 kB
  • After compression 53.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 348.9 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 39 B

  • Original 3.0 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ghd Hair Usa images are well optimized though.

JavaScript Optimization

-24%

Potential reduce by 227.4 kB

  • Original 950.0 kB
  • After minification 950.0 kB
  • After compression 722.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 227.4 kB or 24% of the original size.

CSS Optimization

-86%

Potential reduce by 412.8 kB

  • Original 479.6 kB
  • After minification 479.1 kB
  • After compression 66.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ghdhairusa.com needs all CSS files to be minified and compressed as it can save up to 412.8 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 19 (40%)

Requests Now

47

After Optimization

28

  • Images
  • JavaScript
  • CSS

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ghd Hair Usa. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

ghdhairusa.com

ghdhairusa.com

64 ms

54 ms

styles.763ef314f198666a.css

styles.763ef314f198666a.css

107 ms

ruxitagentjs_A7NVfgqrux_10293240704151944.js

ruxitagentjs_A7NVfgqrux_10293240704151944.js

184 ms

runtime.409b94a5a5fa7d22.js

runtime.409b94a5a5fa7d22.js

49 ms

polyfills.6e4c09b6a64a1743.js

polyfills.6e4c09b6a64a1743.js

38 ms

main.b9a3d32279650b79.js

main.b9a3d32279650b79.js

498 ms

HWAmS2UB

HWAmS2UB

174 ms

ghdlogo.svg

ghdlogo.svg

70 ms

US_FY23_SummerSale_MobNav.jpg

US_FY23_SummerSale_MobNav.jpg

753 ms

Mobile_Navigation_Image_NewArrivals_Global.jpg

Mobile_Navigation_Image_NewArrivals_Global.jpg

612 ms

Mobile_Navigation_Image_Straighteners_Chronos_Global.jpg

Mobile_Navigation_Image_Straighteners_Chronos_Global.jpg

514 ms

Desktop_Navigation_Image_Straighteners_Chronos_Global.jpg

Desktop_Navigation_Image_Straighteners_Chronos_Global.jpg

147 ms

WetToDry_Mobile_Navigation_Image_CategoryUS.jpg

WetToDry_Mobile_Navigation_Image_CategoryUS.jpg

730 ms

DuetBlowdry_Desktop_Navigation_Image_Global.jpg

DuetBlowdry_Desktop_Navigation_Image_Global.jpg

147 ms

Hot_Brush_Mobile_Nav_3250X1110_3.jpg

Hot_Brush_Mobile_Nav_3250X1110_3.jpg

691 ms

Hair_Dryers_Mobile_Nav_3250X1110_4.jpg

Hair_Dryers_Mobile_Nav_3250X1110_4.jpg

191 ms

All_Curve_Thin_Wand_Mobile_Nav_Image_usv3.jpg

All_Curve_Thin_Wand_Mobile_Nav_Image_usv3.jpg

671 ms

HPS-Group-Shot-US_3250x1110.jpg

HPS-Group-Shot-US_3250x1110.jpg

540 ms

Hair_Brushes_Mobile_Nav_3250X1110.jpg.jpg

Hair_Brushes_Mobile_Nav_3250X1110.jpg.jpg

1072 ms

Burger_Nav_About_Us_US.jpg

Burger_Nav_About_Us_US.jpg

1248 ms

Pink24_d_CampaignPage_SupportContainer_HeroImage_US.jpg

Pink24_d_CampaignPage_SupportContainer_HeroImage_US.jpg

748 ms

Blowdry24_model_d_Homepage_Hero_R2_Global.jpg

Blowdry24_model_d_Homepage_Hero_R2_Global.jpg

829 ms

FY23_FF_SecondaryBanner_US.jpg

FY23_FF_SecondaryBanner_US.jpg

1445 ms

WOBAS_FY25_bighairmode_duetblowdry_JPEG_16_9_exp0925.jpg

WOBAS_FY25_bighairmode_duetblowdry_JPEG_16_9_exp0925.jpg

1667 ms

1August24_Pink_Donation_Support_Container_Global@3x@3x.jpg

1August24_Pink_Donation_Support_Container_Global@3x@3x.jpg

1622 ms

DuetBlowdry_SecondaryContainer_NoDamage_Global.jpg

DuetBlowdry_SecondaryContainer_NoDamage_Global.jpg

1864 ms

DuetBlowdry_Homepage_SupportContainer_Volume_Global.jpg

DuetBlowdry_Homepage_SupportContainer_Volume_Global.jpg

2007 ms

DuetBlowdry_Homepage_SupportContainer_Shine_US.jpg

DuetBlowdry_Homepage_SupportContainer_Shine_US.jpg

2116 ms

DuetBlowdry_Homepage_SupportContainer_NoFrizz_Global.jpg

DuetBlowdry_Homepage_SupportContainer_NoFrizz_Global.jpg

2474 ms

Aug_Sept_Homepage_SupportContainer_Image_Chronos.jpg

Aug_Sept_Homepage_SupportContainer_Image_Chronos.jpg

2300 ms

Pink24_CampaignPage_Carousel_Product_Glide_Global.jpg

Pink24_CampaignPage_Carousel_Product_Glide_Global.jpg

2415 ms

Pink24_CampaignPage_Carousel_Product_Helios_Global.jpg

Pink24_CampaignPage_Carousel_Product_Helios_Global.jpg

2471 ms

Pink24_CampaignPage_Carousel_Product_Platinum+_Global.jpg

Pink24_CampaignPage_Carousel_Product_Platinum+_Global.jpg

2571 ms

Pink24_CampaignPage_Carousel_Product_Gold_Global.jpg

Pink24_CampaignPage_Carousel_Product_Gold_Global.jpg

2711 ms

Pink24_CampaignPage_Carousel_Product_Max_Global.jpg

Pink24_CampaignPage_Carousel_Product_Max_Global.jpg

4388 ms

4_USP_1_US.jpg

4_USP_1_US.jpg

3065 ms

4_USP_2_US.jpg

4_USP_2_US.jpg

3340 ms

4_USP_3_US.jpg

4_USP_3_US.jpg

2874 ms

4_USP_4_US.jpg

4_USP_4_US.jpg

4262 ms

InstagramIcon.png

InstagramIcon.png

2717 ms

FacebookIcon.png

FacebookIcon.png

2732 ms

YoutubeIcon.png

YoutubeIcon.png

2746 ms

TiktokIcon.png

TiktokIcon.png

2756 ms

ghd-icons.svg

ghd-icons.svg

34 ms

icon-close-bold.svg

icon-close-bold.svg

32 ms

icon-gold-chevron.svg

icon-gold-chevron.svg

44 ms

flag-us.svg

flag-us.svg

49 ms

icon-white-phone.svg

icon-white-phone.svg

61 ms

HelveticaNew-Lightghd.woff

HelveticaNew-Lightghd.woff

46 ms

HelveticaNewghd.woff

HelveticaNewghd.woff

59 ms

HelveticaNew-Boldghd.woff

HelveticaNew-Boldghd.woff

69 ms

ITCAvantGardePro-Bold.woff

ITCAvantGardePro-Bold.woff

19 ms

Accessibility Review

ghdhairusa.com accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

button, link, and menuitem elements do not have accessible names.

Best Practices

ghdhairusa.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

ghdhairusa.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ghdhairusa.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ghdhairusa.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ghdhairusa.com

Open Graph description is not detected on the main page of Ghd Hair Usa. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: