Analyze Gemological Institute Of America | All About Gemstones - GIA

Established in 1931, GIA is an independent nonprofit that protects the gem and jewelry buying public through research, education and laboratory services.

Page load speed analysis

  • 50/100

    Normal result
  • 5

    Successful tests
  • 3

    Failed tests
  • First response

    1.6 sec

  • Resources loaded

    36.2 sec

  • Page rendered

    10 sec

  • Total page load time

    47.8 sec

Welcome to homepage info - get ready to check GIA best content for United States right away, or after learning these important things about

We analyzed page load time and found that the first response time was 1.6 sec and then it took 46.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Page optimization

  • HTML 190.0 kB
    Images 1.1 MB
    Javascripts 1.3 MB
    CSS 173.7 kB

    In fact, the total size of main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 1.3 MB which makes up the majority of the site volume.

    • Original 190.0 kB
    • After minification 156.9 kB
    • After compression 35.6 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 33.1 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 154.4 kB or 81% of the original size.

    • Original 1.1 MB
    • After optimization 1.0 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. GIA images are well optimized though.

    • Original 1.3 MB
    • After minification 1.2 MB
    • After compression 368.0 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 909.2 kB or 71% of the original size.

    • Original 173.7 kB
    • After minification 168.0 kB
    • After compression 26.7 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 147.0 kB or 85% of the original size.

Network requests diagram

  • global-styles.css
  • mpt7xca.js
  • homepage.css
  • modernizr.js
  • jquery-1.7.2.min.js
  • custom-forms.js
  • jquery-ui.min.js
  • autocomplete-search.js
  • jquery.carouFredSel.packed.js
  • slideshowFred.js
  • jquery.validate.min.js
  • additional-methods.min.js
  • BrightcoveExperiences.js
  • global-scripts.js
  • oo_style.css
  • oo_engine.min.js
  • oo_conf_invite.js
  • oo_conf_tab.js
  • addthis_widget.js
  • Satellite
  • SU17-LN-Fig1-LCR_NEW-1280x327.jpg
  • SU17-GNI-Fig1_220239-468x468_(1).jpg
  • SU17-MW-Fig-9_220159-636x418.jpg
  • Satellite
  • Satellite
  • Satellite
  • Featured-Gems-PERIDOT-14611-73x70.png
  • fancy-color-diamond.png
  • diamond.png
  • emerald.png
  • Featured-Gems-CITRINE-151544-73x70.png
  • resources-for-retailers.jpg
  • shop-the-campus-store.jpg
  • qab.jpg
  • Satellite
  • logo-footer.png
  • social-fb-small-bw.png
  • social-twitter-small-bw.png
  • social-linkedin-small-bw.png
  • social-google-plus-small-bw.png
  • social-youtube-small-bw.png
  • social-instagram-small-bw.png
  • gtm.js
  • gem-encyc-sprite.png
  • GIA-logo.png
  • dropdown-arrows-sprite.png
  • Satellite
  • separator.png
  • WEB170045_Auctions_v3.jpg
  • GIA-home-G-G-SU17-v7.jpg
  • sprite-carousel.png
  • pagination-bg.png
  • shadow-bg.png
  • global-nav-arrow.png
  • bg-dots-double-horizontal.png
  • icons.png
  • bg.jpg
  • logo-gemkids-nav.png
  • d
  • d
  • d
  • d
  • munchkin.js
  • analytics.js
  • fbevents.js
  • munchkin.js
  • footer-separator-links.png
  • footer-button-job-board.png
  • linkid.js
  • 594071570750444
  • visitWebPage
  • _ate.track.config_resp
  • 300lo.json
  • collect
  • 939467912839489
  • d
  • d
  • d
  • p.gif
  • sh.886bb8b2fb82aeab6a228151.html
  • layers.7569eb2b5e9fff3d8477.js
  • blank

Our browser made a total of 85 requests to load all elements on the main page. We found that 64% of them (54 requests) were addressed to the original, 9% (8 requests) were made to and 4% (3 requests) were made to The less responsive or slowest element that took the longest time to load (6.8 sec) relates to the external source

Additional info on


The browser has sent 75 CSS, Javascripts, AJAX and image requests in order to completely render the main page of GIA. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and as a result speed up the page load time.











Possible request optimization













Normal result

IP address uses IP address which is currently shared with 2 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 20
NS 3600
NS 3600
NS 3600
NS 3600

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 32.1% of all visits is United States. It’s good for that their server is also located in United States, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of GIA. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Share this report in social media

Analyze another website