Tools & Wizards About Us
girlguidingshop.co.uk screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

girlguidingshop.co.uk

Home | Official Girlguiding shop

Page Load Speed

3.1 sec in total

First Response

281 ms

Resources Loaded

2.6 sec

Page Rendered

158 ms

girlguidingshop.co.uk screenshot

About Website

Click here to check amazing Girlguiding Shop content for United Kingdom. Otherwise, check out these important facts you probably never knew about girlguidingshop.co.uk

Shop online at Girlguiding, the charity's own online shop, buy your uniform, gifts, badges and publications.

Visit girlguidingshop.co.uk

Key Findings

We analyzed Girlguidingshop.co.uk page load time and found that the first response time was 281 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

girlguidingshop.co.uk performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

50/100

10%

LCP (Largest Contentful Paint)

Value9.2 s

1/100

25%

SI (Speed Index)

Value6.5 s

38/100

10%

TBT (Total Blocking Time)

Value3,300 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.191

64/100

15%

TTI (Time to Interactive)

Value15.5 s

7/100

10%

Network Requests Diagram

girlguidingshop.co.uk

281 ms

www.girlguidingshop.co.uk

1081 ms

global.css

462 ms

jqtransform.css

183 ms

jquery.autocomplete.css

230 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 89% of them (48 requests) were addressed to the original Girlguidingshop.co.uk, 4% (2 requests) were made to S7.addthis.com and 4% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Girlguidingshop.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 545.7 kB (54%)

Content Size

1.0 MB

After Optimization

470.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Girlguidingshop.co.uk main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Javascripts take 487.3 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 149.6 kB

  • Original 177.2 kB
  • After minification 155.8 kB
  • After compression 27.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.4 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 149.6 kB or 84% of the original size.

Image Optimization

-7%

Potential reduce by 17.5 kB

  • Original 267.6 kB
  • After minification 250.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Girlguiding Shop images are well optimized though.

JavaScript Optimization

-64%

Potential reduce by 310.5 kB

  • Original 487.3 kB
  • After minification 486.6 kB
  • After compression 176.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 310.5 kB or 64% of the original size.

CSS Optimization

-81%

Potential reduce by 68.1 kB

  • Original 84.1 kB
  • After minification 83.0 kB
  • After compression 16.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Girlguidingshop.co.uk needs all CSS files to be minified and compressed as it can save up to 68.1 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 29 (56%)

Requests Now

52

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Girlguiding Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

girlguidingshop.co.uk

girlguidingshop.co.uk

281 ms

www.girlguidingshop.co.uk

www.girlguidingshop.co.uk

1081 ms

global.css

global.css

462 ms

jqtransform.css

jqtransform.css

183 ms

jquery.autocomplete.css

jquery.autocomplete.css

230 ms

jquery.min.js

jquery.min.js

11 ms

main.js

main.js

97 ms

json.js

json.js

95 ms

jquery.autocomplete.min.js

jquery.autocomplete.min.js

185 ms

jquery.jqtransform.js

jquery.jqtransform.js

175 ms

jquery.scroll.js

jquery.scroll.js

281 ms

mobile.js

mobile.js

181 ms

minibasket.js

minibasket.js

187 ms

site.js

site.js

282 ms

overlay.js

overlay.js

282 ms

catalogue-common.js

catalogue-common.js

283 ms

browsing.master.js

browsing.master.js

282 ms

jquery.carouFredSel-4.2.0-packed.js

jquery.carouFredSel-4.2.0-packed.js

298 ms

jquery.jqzoom-core-pack.js

jquery.jqzoom-core-pack.js

347 ms

jquery.jqzoom.css

jquery.jqzoom.css

352 ms

catalogue.js

catalogue.js

440 ms

checkout.js

checkout.js

360 ms

addthis_widget.js

addthis_widget.js

45 ms

ga.js

ga.js

55 ms

bg-overlay.png

bg-overlay.png

115 ms

logo1.png

logo1.png

143 ms

img12.gif

img12.gif

295 ms

separator-add-nav.gif

separator-add-nav.gif

190 ms

btn-search.gif

btn-search.gif

296 ms

separator-nav.gif

separator-nav.gif

295 ms

homepagecarousel2014.jpg

homepagecarousel2014.jpg

404 ms

separator-popular-list.gif

separator-popular-list.gif

296 ms

bg-carousel-arrows.png

bg-carousel-arrows.png

296 ms

6807-brownie-adventures.jpg

6807-brownie-adventures.jpg

375 ms

Rainbow-polo.jpg

Rainbow-polo.jpg

312 ms

Brownie-leggings.jpg

Brownie-leggings.jpg

314 ms

6811-brownie-promise-certificate-2013.jpg

6811-brownie-promise-certificate-2013.jpg

469 ms

6804-becoming-a-brownie-2014.jpg

6804-becoming-a-brownie-2014.jpg

475 ms

5213-leader-navy-polo-shirt.jpg

5213-leader-navy-polo-shirt.jpg

395 ms

ShopAd_issues_28_8.jpg

ShopAd_issues_28_8.jpg

394 ms

btn-more.gif

btn-more.gif

468 ms

Owl-range.jpg

Owl-range.jpg

606 ms

ShopAd_catalogue2015_16.jpg

ShopAd_catalogue2015_16.jpg

603 ms

ShopAd_spark.jpg

ShopAd_spark.jpg

604 ms

Spectacular-range.jpg

Spectacular-range.jpg

722 ms

Twitter.gif

Twitter.gif

720 ms

Facebook.gif

Facebook.gif

722 ms

btn-submit.gif

btn-submit.gif

724 ms

Visa.gif

Visa.gif

718 ms

Mastercard.gif

Mastercard.gif

672 ms

__utm.gif

__utm.gif

11 ms

300lo.json

300lo.json

28 ms

sh.7c7179124ea24ac6ba46caac.html

sh.7c7179124ea24ac6ba46caac.html

19 ms

print.css

print.css

93 ms

Accessibility Review

girlguidingshop.co.uk accessibility score

81

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best Practices

girlguidingshop.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

girlguidingshop.co.uk SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Girlguidingshop.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Girlguidingshop.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

girlguidingshop.co.uk

Open Graph description is not detected on the main page of Girlguiding Shop. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: